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12 Nov 2026

Wales is investing £4.5 million in cycling tourism ahead of the Tour de France Grand Départ in 2027, with funding supporting cycling hubs, bike hire, trail...

11 Nov 2026

New powers to give local leaders greater control over shared e-bike schemes, including tackling nuisance parking and antisocial behaviour, are among a number of proposed...

10 Nov 2026

Fairer business rates and better support for independent retailers will be the priorities of the new president of ACT parent company Bira.

10 Nov 2026

The ACT and Cytech joined industry experts for a NextGen Mechanics webinar exploring Europe’s bicycle mechanic skills shortage and the work under way to strengthen...

9 Nov 2026

ACT parent company Bira has warned that Scottish shops risk falling further behind unless next month’s Scottish Budget closes the business rates gap with England and Wales.

9 Nov 2026

The ACT, along with parent company Bira, has joined dozens of trade bodies, safety organisations and businesses in calling on the Government to introduce stronger rules to prevent unsafe...

6 Nov 2026

ACT has published guidance for retailers following SRAM’s stop-sale and stop-ride notice affecting certain RockShox ZEB forks.

3 Nov 2026

Independent retailers must keep evolving and innovating to survive and thrive, according to the former president of ACT parent company Bira.
 

29 Oct 2026

The E-Bike Summit will return to London on 26 April 2027, with the E-Bike Positive campaign, co-managed by the Association of Cycle Traders (ACT) and the Bicycle Association (BA), confirmed as a...

28 Oct 2026

Cytech technical three, the highest attainable qualification in professional cycle maintenance within the Cytech syllabus, is now available through training provider Life Cycle.

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ACT member teams up with Swytch to offer conversion of pedal bikes into EV bicycles

Posted on in Business News , Cycles News

A Norwich cycle shop is offering commuters the chance to turn their regular pedal bikes into high tech e-bikes.

Bicycle Links

ACT member Bicycle Links has teamed up with Swytch to bring the  combination of pedal power and EV bicycles to Norwich. The company also claims it can do so in less than 30 minutes. 

Corrinne, of Bicycle Links, said the business was contacted by the Colton-based technology company and partnered up in March last year.

"They were looking to partner with local bike shops and offered us the opportunity to stock their electric bike conversion kits" she said.

"Our main aim is always to sell purpose-built electric bikes, but these aren't affordable for everyone.

"We believe cycling should be affordable and the Swytch kit means people can convert the bike they already own.

"The kit comes with a new front wheel which contains the motor. t also includes the battery mount, a display unit and the pedal sensor.  The pedal sensor is connected to the left-side crank - which attaches the pedal to the bicycle - so when you pedal, the motor kicks in. They're very easy to fit, within 30 minutes like we say, so we've even had some customers fit them at home, but we also offer fitting. The kit doesn't fundamentally change the bicycle either so if a customer wants to remove the Swytch kit they can."

The attachment will cost cyclists  £100. 

Corrinne added: "We've sold about 10 kits, fitting around six, but the summer sale has been very popular, and we have more kits on the way."

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