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26 Jun 2026

Retailers offering Buy Now Pay Later (BNPL) or other short-term interest-free credit options should be aware of important regulatory changes taking effect from 15 July 2026.

26 Jun 2026

ACT parent company Bira has welcomed government moves to accelerate reforms to low-value import rules, but warned that the October 2028 timetable still leaves UK high streets exposed to unfair...

25 Jun 2026

Consumer watchdog Which has brought together retail industry leaders to call for tougher regulation of online marketplaces amid growing concerns over unsafe and non compliant products being sold...

24 Jun 2026

The ACT is backing a nationwide campaign from Cycling UK aimed at helping more people get back on their bikes with free safety checks and simple repairs this summer.

24 Jun 2026

Independent retailers have welcomed government proposals to tackle VAT fraud through online marketplaces, describing the move as a positive step towards creating a fairer trading environment for...

22 Jun 2026

Shared e-bike operator Lime has been hit with more than £140,000 in fines after its users were found to be the worst offenders for poor parking in the Royal Borough...

18 Jun 2026

Cycling industry leaders and campaigners have given a mixed response to the Government’s new £4.5 billion Cycling and Walking Investment Strategy (CWIS3), with some describing it as...

15 Jun 2026

If you stock e-bikes, you may need to re-read your policy because a generic shop or retail insurance policy is unlikely to cut it these days. Unless you have a policy designed to accommodate...

12 Jun 2026

The first ever Local Bike Shop Week has been hailed a major success, as the Association of Cycle Traders Director made a personal visit to present the inaugural Local Bike Shop Awards winner...

11 Jun 2026

Local Bike Shop Week has delivered a successful nationwide campaign, bringing together major cycling media, leading industry partners and, most importantly, independent bike shops across the UK...

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ACT member teams up with Swytch to offer conversion of pedal bikes into EV bicycles

Posted on in Business News , Cycles News

A Norwich cycle shop is offering commuters the chance to turn their regular pedal bikes into high tech e-bikes.

Bicycle Links

ACT member Bicycle Links has teamed up with Swytch to bring the  combination of pedal power and EV bicycles to Norwich. The company also claims it can do so in less than 30 minutes. 

Corrinne, of Bicycle Links, said the business was contacted by the Colton-based technology company and partnered up in March last year.

"They were looking to partner with local bike shops and offered us the opportunity to stock their electric bike conversion kits" she said.

"Our main aim is always to sell purpose-built electric bikes, but these aren't affordable for everyone.

"We believe cycling should be affordable and the Swytch kit means people can convert the bike they already own.

"The kit comes with a new front wheel which contains the motor. t also includes the battery mount, a display unit and the pedal sensor.  The pedal sensor is connected to the left-side crank - which attaches the pedal to the bicycle - so when you pedal, the motor kicks in. They're very easy to fit, within 30 minutes like we say, so we've even had some customers fit them at home, but we also offer fitting. The kit doesn't fundamentally change the bicycle either so if a customer wants to remove the Swytch kit they can."

The attachment will cost cyclists  £100. 

Corrinne added: "We've sold about 10 kits, fitting around six, but the summer sale has been very popular, and we have more kits on the way."

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