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9 Dec 2025

In a cycling business where risks vary wildly by size, services, stock and setup, understanding your specific exposures, choosing a provider who truly knows the industry, and regularly reviewing...

1 Dec 2025

As of Thursday 1st January 2026, the E-Bike Positive campaign will fall under the joint guardianship of the Bicycle Association (BA) and the Association of Cycle Traders (ACT).

27 Nov 2025

Cycling charity and ACT member Life Cycle has helped a former prisoner gain key bike mechanic skills to help “break the cycle of reoffending” through a Cytech-accredited training...

26 Nov 2025

The ACT has welcomed the Government's decision not to impose a cap on the cycle to work scheme, calling it "common sense prevailing" after weeks of speculation threatened a vital sales tool for...

25 Nov 2025

Longstanding independent Ipswich bike shop Elmy Cycles has installed brand-new doors and adjusted its layout, thanks to funding from Ipswich Borough Council under the Town Fund Grant Scheme.

24 Nov 2025

More than three-quarters of independent retailers, including some of those in the cycling retail sector, are boycotting Black Friday this year, rejecting pressure...

24 Nov 2025

Belhaven Bikes has announced the winner of its 20th anniversary prize draw, celebrating two decades in business.

21 Nov 2025

 Following numerous requests from members, here is an update on the speculation surrounding possible changes to the Cycle to Work scheme.

18 Nov 2025

Independent retailers are warning that proposed changes to the Cycle to Work scheme risk deepening pressures already felt on the shop floor. Writing on LinkedIn just under a week ago, A&S...

17 Nov 2025

Cycling industry bodies have reacted with alarm to reports that the Government is considering re-introducing a spending cap on Cycle to Work purchases, a proposal expected to be examined as part...

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Bira provides update on £1 billion claim against Amazon

Posted on in Business News , Cycles News

We recently reported that a £1 billion damages claim had been filed against Amazon on behalf of retailers selling on Amazon’s UK marketplace for illegally misusing their data and manipulating the Amazon Buy Box to benefit its own commercial operation and its overall revenues and profit.

Bira logo

The claim, the biggest collective action ever launched by UK retailers, was brought by ACT parent company Bira (British Independent Retailers’ Association) on behalf of retailers at the Competition Appeal Tribunal (CAT) in London.

Now Bira has provided an update.

Andrew Goodacre, CEO of Bira said: I just wanted to update you on the class action claim against Amazon. It was announced early June, and it has all gone a little quiet. In reality, that is the way these types of claims work as the courts decide on the merits of the claim. We have however passed the first hurdle and been allowed to file the claims with Amazon head offices. You may also have heard that there is a second class action against Amazon that has been announced. There are similarities with our claim, but the problem is that this may well delay progress of our claim. We will keep you posted.

More importantly, if you want to be part of our claim against Amazon, please visit the website we have developed and register your interests. It can be found here: amazonukmerchantsclaim.co.uk

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