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27 Oct 2026

A leading criminologist has warned that shop thieves are now stealing to order, with demand for stolen goods driving the crime.

27 Oct 2026

A new advice article from Cycling Electric editor Mark Sutton looks at the pitfalls consumers can face when buying an e-bike through mass online marketplaces such as...

26 Oct 2026

A health food shop barely a year old has beaten a record field of nominations to be named high street shop of the year.

26 Oct 2026

A new survey of food delivery riders has highlighted the extent to which modified and converted e-bikes are being used in the gig economy, alongside gaps in riders’...

26 Oct 2026

A Cycling UK-led campaign against Merseyrail’s proposed ban on non-folding e-bikes is gathering momentum, with the organisation urging riders and supporters to...

22 Oct 2026

Bira is urging businesses of all sizes to check their websites are protected, following a warning about a critical security flaw affecting PHP.

21 Oct 2026

Independent retailers, including cycle shops and IBDs, face a looming cost crisis unless the Chancellor acts in the Budget, ACT parent company Bira has warned.

20 Oct 2026

The E-Bike Positive scheme has won the Cycle Advocacy of the Year award at the 2026 BikeBiz Awards, recognising its work to improve e-bike safety, raise standards and help consumers identify...

16 Oct 2026

ACT parent company Bira has welcomed plans to make online marketplaces collect VAT but warns that proposed exemptions could undermine the crackdown.

14 Oct 2026

A strong security setup can help retailers reduce the risk of repeat incidents and protect their insurability. Joanna Evans, Head of Bikmo for Business, explains in the next instalment of a...

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Bira provides update on £1 billion claim against Amazon

Posted on in Business News , Cycles News

We recently reported that a £1 billion damages claim had been filed against Amazon on behalf of retailers selling on Amazon’s UK marketplace for illegally misusing their data and manipulating the Amazon Buy Box to benefit its own commercial operation and its overall revenues and profit.

Bira logo

The claim, the biggest collective action ever launched by UK retailers, was brought by ACT parent company Bira (British Independent Retailers’ Association) on behalf of retailers at the Competition Appeal Tribunal (CAT) in London.

Now Bira has provided an update.

Andrew Goodacre, CEO of Bira said: I just wanted to update you on the class action claim against Amazon. It was announced early June, and it has all gone a little quiet. In reality, that is the way these types of claims work as the courts decide on the merits of the claim. We have however passed the first hurdle and been allowed to file the claims with Amazon head offices. You may also have heard that there is a second class action against Amazon that has been announced. There are similarities with our claim, but the problem is that this may well delay progress of our claim. We will keep you posted.

More importantly, if you want to be part of our claim against Amazon, please visit the website we have developed and register your interests. It can be found here: amazonukmerchantsclaim.co.uk

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