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16 Jan 2026

The 2027 Tour de France and Tour de France Femmes avec Zwift will start in the UK for the first time together, with ten towns and cities across Scotland, England and Wales set to host the...

16 Jan 2026

ACT Director Jonathan Harrison will feature on an expert e-bike panel at both iceBike* 2026 events, joining key industry figures to discuss safety, perception and trust in the growing UK e-bike...

15 Jan 2026

Independent retailers across Scotland have been left disappointed by the Scottish Budget, with Bira warning that the measures announced fall short of what is...

15 Jan 2026

ACT service partner Bikebook has featured alongside the most promising startup businesses of 2026 in the long-running Startups 100 Index, an annual list celebrating the UK’s most...

9 Jan 2026

ACT parent company Bira has has demanded equal treatment for small shops after the government announced plans to water down business rate rises for pubs.

9 Jan 2026

Bikeability has responded to a report that found participation in its child cycling proficiency scheme has fallen across parts of the Midlands, particularly in the West Midlands, and it believes...

8 Jan 2026

Councils across England have received more than £626m in government funding to deliver new walking, wheeling and cycling schemes, with enough investment to build 500 miles of routes and...

23 Dec 2025

An end of year message from Jonathan Harrison, Director of the ACT.

23 Dec 2025

Labour’s transport chief has talked up the government’s latest active travel funding pledge while not being drawn on specific national aims for walking and cycling, despite calls for...

23 Dec 2025

A $1.6 million anti-counterfeiting bust has seen illegal bicycle products seized after an investigation targeting listings on AliExpress, a Chinese retail giant whose website is accessible to...

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Bira provides update on £1 billion claim against Amazon

Posted on in Business News , Cycles News

We recently reported that a £1 billion damages claim had been filed against Amazon on behalf of retailers selling on Amazon’s UK marketplace for illegally misusing their data and manipulating the Amazon Buy Box to benefit its own commercial operation and its overall revenues and profit.

Bira logo

The claim, the biggest collective action ever launched by UK retailers, was brought by ACT parent company Bira (British Independent Retailers’ Association) on behalf of retailers at the Competition Appeal Tribunal (CAT) in London.

Now Bira has provided an update.

Andrew Goodacre, CEO of Bira said: I just wanted to update you on the class action claim against Amazon. It was announced early June, and it has all gone a little quiet. In reality, that is the way these types of claims work as the courts decide on the merits of the claim. We have however passed the first hurdle and been allowed to file the claims with Amazon head offices. You may also have heard that there is a second class action against Amazon that has been announced. There are similarities with our claim, but the problem is that this may well delay progress of our claim. We will keep you posted.

More importantly, if you want to be part of our claim against Amazon, please visit the website we have developed and register your interests. It can be found here: amazonukmerchantsclaim.co.uk

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