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18 Sep 2025

Cycling Scotland has highlighted the crucial distinction between legal and illegal e-bikes, warning that confusion risks undermining public trust in a technology that is helping thousands switch...

17 Sep 2025

Cycling retail specialists including the ACT has praised a recent Guardian feature on the topic of e-bikes and the use of illegal and unregulated models, with the piece providing...

15 Sep 2025

Dublin-based cycle workshop the Rediscovery Centre has achieved Cytech accreditation for its workshop team after completing advanced training with Activate Cycle Academy, an Oxford-based...

12 Sep 2025

Norwegian company Ampliuz is aiming to replicate the widespread network of EV chargers with a dedicated public charging system for e-bikes.

11 Sep 2025

With D2C bike brands facing significant headwinds, local bike have seen modest but real improvements in profits and prospects. Partnerships like ACT and Bikmo are helping independents strengthen...

5 Sep 2025

The average cycle trip in England lasted 24 minutes in 2024, remaining consistent with the previous year, new figures from the National Travel Survey have revealed.

4 Sep 2025

A panel event hosted by ACT Director Jonathan Harrison will focus on retailer experiences and how they are adapting to a number of challenges within the sector at this year’s inaugural...

3 Sep 2025

Cycling just two miles to work can improve heart health by up to 30 per cent compared with driving, new research has shown.

3 Sep 2025

The UK is far behind most European countries in e-bike sales, according to new research from ACT member Paul's Cycles.

2 Sep 2025

A barber's shop in Northern Ireland has proved that it's a cut above the rest by picking up the inaugural Love Your High Street Award 2025, following a public vote that attracted over 2,230...

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Bira provides update on £1 billion claim against Amazon

Posted on in Business News , Cycles News

We recently reported that a £1 billion damages claim had been filed against Amazon on behalf of retailers selling on Amazon’s UK marketplace for illegally misusing their data and manipulating the Amazon Buy Box to benefit its own commercial operation and its overall revenues and profit.

Bira logo

The claim, the biggest collective action ever launched by UK retailers, was brought by ACT parent company Bira (British Independent Retailers’ Association) on behalf of retailers at the Competition Appeal Tribunal (CAT) in London.

Now Bira has provided an update.

Andrew Goodacre, CEO of Bira said: I just wanted to update you on the class action claim against Amazon. It was announced early June, and it has all gone a little quiet. In reality, that is the way these types of claims work as the courts decide on the merits of the claim. We have however passed the first hurdle and been allowed to file the claims with Amazon head offices. You may also have heard that there is a second class action against Amazon that has been announced. There are similarities with our claim, but the problem is that this may well delay progress of our claim. We will keep you posted.

More importantly, if you want to be part of our claim against Amazon, please visit the website we have developed and register your interests. It can be found here: amazonukmerchantsclaim.co.uk

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