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18 Jul 2024

Cytech training provider Activate Cycle Academy is to exhibit at the GT Malverns Classic Mountain Bike Festival 2024, an event often described as the “Glastonbury of mountain...

15 Jul 2024

The cycling industry is “ripe” for smart investment, and a renewed wave of merger and acquisition deals, as it looks ahead to a profitable 2025 and “significant” medium...

15 Jul 2024

The Independent has published its list of the best electric bikes of 2024 after testing a series of folding, hybrid and city e-bikes.

15 Jul 2024

Community groups and other not-for-profit organisations in Greater Manchester can now apply for funding to set up their own bike library.

15 Jul 2024

Andrew Goodacre, CEO of ACT parent company Bira -the British Independent Retailers Association – has met with the new Secretary of State for Business and Trade Jonathan Reynolds and...

15 Jul 2024

The London Cycling Campaign has teamed up with Lime and Loud Mobility to launch a new £100,000 ‘Share the Joy’ fund to increase cycling within...

8 Jul 2024

Become a Luchos Distributor - Deal Directly

2 Jul 2024

We recently reported that a £1 billion damages claim had been filed against Amazon on behalf of retailers selling on Amazon’s UK marketplace for illegally misusing their data and...

2 Jul 2024

In the first of an occasional series of features, we are delighted to introduce you to Ross, an expert trainer in Glasgow, and one of the most recent trainers to join the Cytech family.

1 Jul 2024

ACT member e-Velo is to open a new store in the Royal Arcade in Norwich in July, selling a range of e-bikes from some of Europe's top brands.

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Cycling industry still 'appealing' to investors, despite turbulent post-Covid period

Posted on in Business News , Cycles News

The cycling industry may have experienced one of its most turbulent periods in recent history, but it still represents a great opportunity for investment, according to a report in Cycling Weekly.

countryside cycling

After the UK cycling boom during the global pandemic, the post-Covid period has seen brands suffer major losses or go out of business, bike shops hit by the subsequent cost of living crisis, and other areas of the industry affected.

But the magazine spoke with Dr Gordon Fletcher, associate dean of research and innovation at Salford Business School, who believes the sector still represents a major attraction for investors.

"That's the appeal, isn't it, in a one sentence nutshell," Fletcher said, as he explained that the industry’s ability to reach all corners of society was what made it such an attractive proposition.

"It’s the idea that there is an entire sector if you like, I was struggling for a word because I was going to say sport, but then of course, it's not just a sport, it's a commuting device, it's a leisure device, it's something that can take many different forms and reach different people."

"For example, the associated kit that goes with cycling all adds to the commercial interest of it," he added. "Because it means that there's a commitment from consumers.

"But equally, because those consumers are such a wide range of people, it means that you've got many different things that you can go for in terms of individual products, but you can potentially pivot within that sector, relatively easily.

"And you can pivot towards luxury items or away from luxury… It does make it quite fascinating, because there's so many moving parts to all of this."

Inevitably, cycling always generates discussions around sustainability, particularly relating to transport. Fletcher explained that the rise in popularity of e-bikes, along with urban bike hire schemes, were two areas that are likely to generate further interest due to the ability to target commuters across the country.

To read the full article, click here.

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