This is a trade facing website. Visit the ACT's consumer site thecyclingexperts.co.uk for information and advice on cycling and find your local independent cycle retailer.

Search News

Results: 1-10 of 900


25 Jun 2025

The E-Bike Positive campaign has seen major success in the first half of 2025, with its message reaching nearly 8 million people across the UK through high-profile media coverage and growing...

20 Jun 2025

The House of Commons Business and Trade Committee has asked the ACT, and its parent company Bira, to help them reach out to small business retailers across the country, for their quick input on...

20 Jun 2025

Activate Cycle Academy has reopened its Cytech training facility in Darlington, offering a full range of courses from Home Mechanic up to Cytech Technical Three.
 

18 Jun 2025

The Association of Cycle Traders believes the time has come for greater accountability throughout our supply chain, writes ACT Director Jonathan Harrison in an article published for BikeBiz.

16 Jun 2025

The ACT has welcomed the All-Party Parliamentary Group for Cycling and Walking's report "Unregulated and Unsafe: The Threat of Illegal E-Bikes", which calls for urgent Government action to...

11 Jun 2025

A new academic study has found that overzealous pro-cycling campaigners on social media may be inadvertently damaging the case for better cycling infrastructure across the UK.

11 Jun 2025

Bira has welcomed the Welsh Government's consultation on business rate reforms for retail shops, whilst calling for significant improvements to ensure the proposals truly support high street...

10 Jun 2025

Bike thefts across England and Wales have continued their steady decline, according to new data released by cycle insurance specialist Bikmo.

9 Jun 2025

Retailers on Britain's high streets are being encouraged to put themselves forward for the first-ever Love Your High Street Awards, designed to celebrate the small businesses that bring...

9 Jun 2025

 To coincide with Bike Week (9-15 June) – the UK’s annual celebration of cycling – new research has revealed a clear shift amongst Gen Z and Millennials in their approach...

Back to news menu

Consumer confidence rises amid personal finance optimism.

Posted on in Business News , Cycles News

UK consumer confidence improved by two points in April, new data has shown, as optimism about personal finances for the coming year remained stable.

Consumer confidence

According to GfK’s consumer confidence barometer, the reading climbed to -19 during the month – four measures were up in total, while one stayed the same in comparison to last month’s announcement. The survey was conducted among a sample of 2,009 individuals from 2 April to 15 April 15th.

The index measuring changes in personal finances during the last year was up two points to -11. The forecast for personal finances over the next 12 months came in unchanged at 2, which was 15 points higher than this time last year.

The report also found that the measure for the general economic situation of the country during the last 12 months rose four points to -41. This was 14 points higher than in April 2023. Expectations for the general economic situation over the next year moved two points to -21, which was 13 points higher than the previous year.

Meanwhile, the major purchase index increased two points to -25 – three points higher than this month last year, and the savings index jumped just one point to 26 in April; this was seven points higher.

“While the overall index score remains negative, all of the underlying five measures this April are significantly better than they were last April," Joe Staton, client strategy director GfK, said. "These improvements reflect the impact on household budgets of lower inflation and the anticipation of further tax cuts.

"However, we are a long way from the much firmer sentiment last seen in the period before Brexit, COVID and the conflict in Ukraine. There is a lot of ground to make up, and caution is needed in the face of continuing economic and fiscal challenges, and revised views on when the Bank of England might cut borrowing costs.

"But spring has arrived and maybe consumer confidence is, at last, slowly becoming brighter and heading in the right direction.”

In response to the data on Friday, Linda Ellett, UK head of consumer, retail and leisure for KPMG, said: “While it’s welcome to see confidence levels rising, households are still feeling squeezed, so it’s not yet equating to a consistent and significant upturn in consumer spending.

“Of the 3,000 consumers recently surveyed by KPMG about Q1 2024, only 3% said they had been able to increase their discretionary spending. And half of the group said they’ve had to cut their spend further since 2023 ended due to their household essential costs. A quarter with savings are using them to help meet essential costs, or plan to pay down their mortgage. This is limiting intention to spend savings on big ticket purchases, bar holidays and home improvements.

"Whether an economic upturn changes that remains to be seen, but consumers told us they are four times more likely to save than spend should their current costs ease.”

Back to news menu

Useful links

If you have any other queries please contact us.