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4 Aug 2026

The Association of Cycle Traders (ACT) and the Bicycle Association (BA) are delighted to announce that the E-Bike Positive campaign has been shortlisted in the Cycle Advocacy category at the...

4 Aug 2026

The Metropolitan Police have seized more than 2,500 illegal electric bikes and e-scooters so far this year – already exceeding the total number seized during the whole of 2025.

3 Aug 2026

The Bikeability Trust has launched Cycles for Children, a new national fundraising appeal designed to help children continue cycling after completing their Bikeability training.

27 Jul 2026

 What is Sofa to Saddle? Think couch to 5K but with bikes! Sofa to Saddle is the new app that is going to have everyone talking, and cycling.
 

24 Jul 2026

Cycle finance values rose by almost 18% year on year in Q2 2026, according to new data from ACT service partner V12 Retail Finance, suggesting consumers continue to make higher-value cycling...

23 Jul 2026

West Midlands Police has dropped charges and reimbursed the owner of a £6,500 e-bike after admitting a test used to seize and destroy the legally compliant machine was inaccurate,...

23 Jul 2026

ACT parent company Bira has called for wider business rates relief for the high street. It comes after pubs, clubs and live music venues were handed a further 20% cut.

21 Jul 2026

There has never been a better time for local bike shop owners to invest in the next generation of cycle technicians. Here’s how your shop can benefit from the government’s new youth...

15 Jul 2026

The ACT has welcomed new rules protecting Buy-Now, Pay-Later shoppers, which came into force this week.

14 Jul 2026

New polling reveals the public cannot tell a road-legal e-bike from a non-road-legal one, as the two main cycle industry bodies, the Bicycle Association (BA) and the ACT, launch a new safety...

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Bike shops and cyclists alike urged to gear up to take advantage of Local Bike Shop Day 2024

Posted on in Business News , Cycles News

The UK’s estimated 7.6 million cyclists are being urged to get on their bikes on Saturday May 4th and head down to their local independent bike shop, as many prepare special activities to mark the annual Local Bike Shop Day.

 

De Ver Aztec LBS DAy Summit Cycles Bicycle links

 

Sponsored this year by Cytech, the international training and accreditation scheme for bicycle technicians, the annual event raises the profile of independent bike shops, with a specific focus on their particular levels of expertise and customer service.

Among those taking part this year are ACT members, Summit Cycles in Aberystwyth, which will be celebrating Local Bike Shop Day by offering up to 50 per cent off selected clothing and helmets, free bike health checks, e-bike test rides and a prize draw to win a £150 voucher.

ACT member Bicycle Links in Norwich will be hosting a small yard sale to promote the shop and attract more visitors. They are hoping their selection of second-hand bike parts and accessories will act as a distinctive way to encourage people to visit the shop.

Bike and repair shop, Aztecs in Bow, East London will be offering customers old and new 10 per cent off everything in the shop, on the day, whilst at De Ver Cycles in Streatham, Britain's first black cycling champion, Maurice Burton, will be in conversation with Paul Jones discussing their book, The Maurice Burton Way, and visitors can also ride with Maurice at 9am, departing from De Ver Cycles' Streatham shop! 

“Independent bike shops across the UK have a particular culture, service and level of expertise that places them at the heart of their local cycling communities. Local Bike Shop Day the day we all get to celebrate that,” says Jonathan Harrison from the ACT.

“Whether it’s for accessories, for servicing or repairs, for accessories or just for specialist advice, independent bike shops provide a knowledgeable and invaluable service to cyclists of all ages, and this is a chance to support them and celebrate them. For bike shops it is a chance to reinforce their customer relationships and promote themselves to new audiences.”

Sponsor Cytech has delivered more than 25,000 technical training courses to cycling industry personnel and cyclists since being developed just over 35 years ago.

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