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25 Jun 2025

The E-Bike Positive campaign has seen major success in the first half of 2025, with its message reaching nearly 8 million people across the UK through high-profile media coverage and growing...

20 Jun 2025

The House of Commons Business and Trade Committee has asked the ACT, and its parent company Bira, to help them reach out to small business retailers across the country, for their quick input on...

20 Jun 2025

Activate Cycle Academy has reopened its Cytech training facility in Darlington, offering a full range of courses from Home Mechanic up to Cytech Technical Three.
 

18 Jun 2025

The Association of Cycle Traders believes the time has come for greater accountability throughout our supply chain, writes ACT Director Jonathan Harrison in an article published for BikeBiz.

16 Jun 2025

The ACT has welcomed the All-Party Parliamentary Group for Cycling and Walking's report "Unregulated and Unsafe: The Threat of Illegal E-Bikes", which calls for urgent Government action to...

11 Jun 2025

A new academic study has found that overzealous pro-cycling campaigners on social media may be inadvertently damaging the case for better cycling infrastructure across the UK.

11 Jun 2025

Bira has welcomed the Welsh Government's consultation on business rate reforms for retail shops, whilst calling for significant improvements to ensure the proposals truly support high street...

10 Jun 2025

Bike thefts across England and Wales have continued their steady decline, according to new data released by cycle insurance specialist Bikmo.

9 Jun 2025

Retailers on Britain's high streets are being encouraged to put themselves forward for the first-ever Love Your High Street Awards, designed to celebrate the small businesses that bring...

9 Jun 2025

 To coincide with Bike Week (9-15 June) – the UK’s annual celebration of cycling – new research has revealed a clear shift amongst Gen Z and Millennials in their approach...

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Bike shops and cyclists alike urged to gear up to take advantage of Local Bike Shop Day 2024

Posted on in Business News , Cycles News

The UK’s estimated 7.6 million cyclists are being urged to get on their bikes on Saturday May 4th and head down to their local independent bike shop, as many prepare special activities to mark the annual Local Bike Shop Day.

 

De Ver Aztec LBS DAy Summit Cycles Bicycle links

 

Sponsored this year by Cytech, the international training and accreditation scheme for bicycle technicians, the annual event raises the profile of independent bike shops, with a specific focus on their particular levels of expertise and customer service.

Among those taking part this year are ACT members, Summit Cycles in Aberystwyth, which will be celebrating Local Bike Shop Day by offering up to 50 per cent off selected clothing and helmets, free bike health checks, e-bike test rides and a prize draw to win a £150 voucher.

ACT member Bicycle Links in Norwich will be hosting a small yard sale to promote the shop and attract more visitors. They are hoping their selection of second-hand bike parts and accessories will act as a distinctive way to encourage people to visit the shop.

Bike and repair shop, Aztecs in Bow, East London will be offering customers old and new 10 per cent off everything in the shop, on the day, whilst at De Ver Cycles in Streatham, Britain's first black cycling champion, Maurice Burton, will be in conversation with Paul Jones discussing their book, The Maurice Burton Way, and visitors can also ride with Maurice at 9am, departing from De Ver Cycles' Streatham shop! 

“Independent bike shops across the UK have a particular culture, service and level of expertise that places them at the heart of their local cycling communities. Local Bike Shop Day the day we all get to celebrate that,” says Jonathan Harrison from the ACT.

“Whether it’s for accessories, for servicing or repairs, for accessories or just for specialist advice, independent bike shops provide a knowledgeable and invaluable service to cyclists of all ages, and this is a chance to support them and celebrate them. For bike shops it is a chance to reinforce their customer relationships and promote themselves to new audiences.”

Sponsor Cytech has delivered more than 25,000 technical training courses to cycling industry personnel and cyclists since being developed just over 35 years ago.

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