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15 Apr 2024

The Rediscovery Centre, the National Centre for the Circular Economy in Ireland, today announced its partnership with Cytech, the internationally recognised training and accreditation scheme for...

12 Apr 2024

Just two weeks remain for the UK cycle industry to have its say on the current Government consultation to double the permissible power of e-bikes, and to remove the need for pedalling.

10 Apr 2024

Award-winning cycling business Spokes Bikes has added a new shop in Greenock to existing shop in Bridge of Weir.

9 Apr 2024

Communities across England are to be given access to £101 million of government funding for high-quality walking and cycling routes, improving the quality of local public engagement for...

9 Apr 2024

The founders of a Wirral bike recycling scheme have opened a hub across the River Mersey as part of a campaign to encourage more people into cycling.

8 Apr 2024

 A new video from the London Cycling Campaign (LCC) launched ahead of the mayoral election on May 2 urges followers to “make sure London’s next Mayor knows just how much we all...

8 Apr 2024

A new study has suggested that cities need to take into account the rapid growth and serious potential of electric bikes in moving people.

8 Apr 2024

A new study conducted by the Department of Industrial Engineering, Capital University of Economics and Business, Beijing, says a bike’s cost and the income of the buyer play the biggest...

3 Apr 2024

The Association of Cycle Traders is urging cycle retailers to register their opposition to proposed government changes to e-bike regulations before the consultation closes on April...

2 Apr 2024

Walsall's cycling community has been celebrating a family-owned business which celebrates its 90th anniversary this year.

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Cycling Electric to host inaugural e-bike demo day.

Posted on in Business News , Cycles News

The inaugural Cycling Electric magazine Demo Day will take place on Sunday, April 28th, at the Lee Valley VeloPark in London.

Bike battery

The closed-circuit event will give those considering buying an electric bike the chance to ride on tarmacked surfaces, away from traffic, enabling test riders to properly experience each bike’s characteristics, as well as learn about each bike’s functionality from each brand’s representatives.

On the day riders will be able to test-ride electric bikes from a plethora of premium and affordable manufacturers servicing segments ranging electric bikes for commuters, products for enjoying leisure time with the family, and even try out the latest cargo bikes capable of replacing the second car. 

Mark Sutton, Cycling Electric editor, said: “There’s little doubting that the test ride plays an incredibly important role in the buying process when it comes to choosing the right electric bike for your needs and what better place to experience your next steed than Lee Valley’s closed circuit VeloPark?

“I’ve seen time and time again the difference a demo can make in helping people understand first of all how e-bikes ride and secondly how they hold enormous potential to change the way we move day to day. I’m looking forward to helping our visitors find their next bike on the 28th of April.”

Among those brands confirmed to have fleets ready to ride are British e-bike designers Estarli, whose bikes have consistently performed well in reviews.

Attendees will also find affordable e-bike options from EBCO, Ridgeback, Ribble Cycles, and Tenways, as well as premium, highly customisable, bikes from Velo de Ville.

For potential customers not quite ready to commit to buying their own e-bike, electric bike subscription service provider Blike will also be exhibiting, with a fleet of its various bikes.

Adrian Hogan, sales director for Cycling Electric, added: “Having organised over twenty Cyclist Track Day events, we’ve seen how impactful demos can be in driving bike sales.

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