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Norfolk ACT member selling record numbers of e-bikes, bucking the UK trend away from electric models.

Posted on in Business News , Cycles News

ACT member and Cytech-accredited Pauls Cycles in Dereham, Norfolk has said its electric bike sales have increased by a quarter since October, despite predictions they would drop off over the winter months.

Paul's Cycling

The shop said online interest in electric mountain bikes had also skyrocketed, with 74% more people visiting that section of its website, plus a 13% rise in page views for regular electric bikes.

This recent success is the opposite of what’s being seen in the rest of the country.

UK e-bike sales fell by 12% in the past year, with general bicycle sales dropping to a 20-year low, according to the Bicycle Association.

But managing director at Pauls Cycles, Tom Thornley, said he believes this could be about to change, with electric models starting to become more affordable.

“We are careful to curate the best value deals for our customers, hand-picking quality brands and models that we can offer at competitive prices.

“Historically mountain biking has a higher popularity over other disciplines making the increase in electric mountain biking over other e-categories a natural one.

“Anecdotally, we’ve seen a decrease in road cycling in recent years which may have seen riders transition to off-road over tarmac.

“As per recent studies we’ve conducted, this has been relative to riders feeling increasingly unsafe riding on Britain's roads.”

Building on this success, Pauls Cycles said it was already making moves, with new brands identified for their range in 2024.

Mr Thornley added: “Our interest is in offering well-considered selections from leading cycling brands with a great range of new electric options that will be sure to bolster our offering.”

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