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19 Mar 2026

This one's sobering: 42% of small businesses reported a cyber breach in 2024, according to the National Cyber Security Centre. And it's not just massive corporations being targeted. It's small,...

19 Mar 2026

The Chancellor held a roundtable discussion on a future high street strategy last week, with Bira the sole voice representing smaller retail businesses. Read an update on Bira's place at a...

18 Mar 2026

An independent bike shop is refusing to sell or repair e-scooters over concerns about how they are being used, with the area’s police force backing the call and urging others to follow...

17 Mar 2026

Walking, wheeling and cycling across the Liverpool City Region are saving the NHS £53.8 million every year, according to the latest Walking and Cycling Index, with cycling playing a key...

13 Mar 2026

Findings from consumer rights publication Which? add to calls from the E-Bike Positive campaign to better scrutinise these sites and promote quality e-bikes from reputable manufacturers and...

6 Mar 2026

The Metropolitan Police have seized more than 50 illegal e-bikes during a two-day crackdown in London as part of a wider effort to tackle crime linked to illegally modified electric bikes.

5 Mar 2026

ACT parent company Bira has warned that the Chanellor's Spring Statement offered no new support for high street businesses, as rising tensions in the Middle East threaten to push up energy...

4 Mar 2026

The UK cycle industry were brought together at COREbike 2026, with retailers, distributors and industry partners gathering for several days of meetings, networking and product showcases.

3 Mar 2026

A Scottish bike repair shop and cafe has recently moved premises into a bigger unit thanks to a growth in business, with the local council noting the positive impact it would have on the local...

26 Feb 2026

Here's one that often surprises people: professional indemnity insurance. It's not just for lawyers and accountants. Joanna Evans, Head of Bikmo for Business, explains in the next installment of...

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Warwickshire cyclists rode 'around the world' during Winter Wheelies campaign

Posted on in Business News , Cycles News

Cyclists in Warwickshire rode around the world during December as part of an initiative to encourage safe winter cycling.

Country Cycling

As part of Love to Ride’s Winter Wheelies campaign, 269 riders from 27 workplaces in the county logged a collective distance of 25,054 miles – more than the circumference of the earth.

Two Warwickshire riders also won limited edition Love To Ride t-shirts during the event.

Warwickshire County Council (WCC) is in the second year of its partnership with Love to Ride, giving residents, businesses and community groups access to rewards and resources which encourage cycling for travel and not just for leisure.

WCC transport spokesman Coun Jan Matecki said: “It’s fantastic that so many of our cyclists in the county came out to support the Winter Wheelies campaign and recorded such a large distance of cycled miles at a time of the year when even the most hardened cyclists will often decide against getting their bikes out.

“The ongoing investments in cycling infrastructure across Warwickshire can mean that more of our residents can reap the environmental and health benefits of cycling all year round and that’s great to see.”

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