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12 Jun 2026

The first ever Local Bike Shop Week has been hailed a major success, as the Association of Cycle Traders Director made a personal visit to present the inaugural Local Bike Shop Awards winner...

11 Jun 2026

Local Bike Shop Week has delivered a successful nationwide campaign, bringing together major cycling media, leading industry partners and, most importantly, independent bike shops across the UK...

10 Jun 2026

ACT parent company Bira has published its latest retail crime survey, with findings that paint an increasingly urgent picture of the pressures facing independent businesses across the UK.
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5 Jun 2026

Long-standing ACT partner V12 Retail Finance has been announced as sponsor of the Retailers Category at the BikeBiz Awards 2026, reinforcing its continued support for cycle retailers across the...

3 Jun 2026

ACT parent company Bira has warned that soaring business costs have gutted the entry-level jobs that once gave young people their first step into work, as government figures confirm the number...

1 Jun 2026

E‑Bike Positive has entered a new phase with the introduction of its updated Retailer Commitment, as the scheme prepares for a full public launch this summer.

29 May 2026

ACT Director Jonathan Harrison Featured on Latest BikeBiz Podcast Discussing E-Bike Positive

29 May 2026

New data shared by ACT partner V12 highlights the growing role of finance in the cycle retail sector

28 May 2026

Cycling UK is launching The Big Fix, a national campaign helping people get unused bikes back on the road

27 May 2026

New research suggesting motorists are increasingly turning to cycling as fuel prices rise

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Warwickshire cyclists rode 'around the world' during Winter Wheelies campaign

Posted on in Business News , Cycles News

Cyclists in Warwickshire rode around the world during December as part of an initiative to encourage safe winter cycling.

Country Cycling

As part of Love to Ride’s Winter Wheelies campaign, 269 riders from 27 workplaces in the county logged a collective distance of 25,054 miles – more than the circumference of the earth.

Two Warwickshire riders also won limited edition Love To Ride t-shirts during the event.

Warwickshire County Council (WCC) is in the second year of its partnership with Love to Ride, giving residents, businesses and community groups access to rewards and resources which encourage cycling for travel and not just for leisure.

WCC transport spokesman Coun Jan Matecki said: “It’s fantastic that so many of our cyclists in the county came out to support the Winter Wheelies campaign and recorded such a large distance of cycled miles at a time of the year when even the most hardened cyclists will often decide against getting their bikes out.

“The ongoing investments in cycling infrastructure across Warwickshire can mean that more of our residents can reap the environmental and health benefits of cycling all year round and that’s great to see.”

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