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25 Jun 2025

The E-Bike Positive campaign has seen major success in the first half of 2025, with its message reaching nearly 8 million people across the UK through high-profile media coverage and growing...

20 Jun 2025

The House of Commons Business and Trade Committee has asked the ACT, and its parent company Bira, to help them reach out to small business retailers across the country, for their quick input on...

20 Jun 2025

Activate Cycle Academy has reopened its Cytech training facility in Darlington, offering a full range of courses from Home Mechanic up to Cytech Technical Three.
 

18 Jun 2025

The Association of Cycle Traders believes the time has come for greater accountability throughout our supply chain, writes ACT Director Jonathan Harrison in an article published for BikeBiz.

16 Jun 2025

The ACT has welcomed the All-Party Parliamentary Group for Cycling and Walking's report "Unregulated and Unsafe: The Threat of Illegal E-Bikes", which calls for urgent Government action to...

11 Jun 2025

A new academic study has found that overzealous pro-cycling campaigners on social media may be inadvertently damaging the case for better cycling infrastructure across the UK.

11 Jun 2025

Bira has welcomed the Welsh Government's consultation on business rate reforms for retail shops, whilst calling for significant improvements to ensure the proposals truly support high street...

10 Jun 2025

Bike thefts across England and Wales have continued their steady decline, according to new data released by cycle insurance specialist Bikmo.

9 Jun 2025

Retailers on Britain's high streets are being encouraged to put themselves forward for the first-ever Love Your High Street Awards, designed to celebrate the small businesses that bring...

9 Jun 2025

 To coincide with Bike Week (9-15 June) – the UK’s annual celebration of cycling – new research has revealed a clear shift amongst Gen Z and Millennials in their approach...

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Warwickshire cyclists rode 'around the world' during Winter Wheelies campaign

Posted on in Business News , Cycles News

Cyclists in Warwickshire rode around the world during December as part of an initiative to encourage safe winter cycling.

Country Cycling

As part of Love to Ride’s Winter Wheelies campaign, 269 riders from 27 workplaces in the county logged a collective distance of 25,054 miles – more than the circumference of the earth.

Two Warwickshire riders also won limited edition Love To Ride t-shirts during the event.

Warwickshire County Council (WCC) is in the second year of its partnership with Love to Ride, giving residents, businesses and community groups access to rewards and resources which encourage cycling for travel and not just for leisure.

WCC transport spokesman Coun Jan Matecki said: “It’s fantastic that so many of our cyclists in the county came out to support the Winter Wheelies campaign and recorded such a large distance of cycled miles at a time of the year when even the most hardened cyclists will often decide against getting their bikes out.

“The ongoing investments in cycling infrastructure across Warwickshire can mean that more of our residents can reap the environmental and health benefits of cycling all year round and that’s great to see.”

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