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12 Dec 2025

Electric bike specialist title CyclingElectric.com has announced that its e-bike Demo Days will return to the four established locations in 2026, following a successful series of...

11 Dec 2025

ACT parent company Bira has called on the Scottish Government to follow Wales's example and introduce genuine business rates reductions for retail premises ahead of the Scottish Budget on 13...

11 Dec 2025

An ACT member has picked up a ‘Mechanic of the Month’ award in a rare win for an entire team.

10 Dec 2025

The ACT has joined more than 50 organisations in signing a letter to transport secretary Heidi Alexander calling for clearer, measurable national targets for walking, wheeling and cycling in...

10 Dec 2025

A Cytech training provider has secured government support under the Skills for Life campaign to offer part-funded Cytech Skills Bootcamps in Surrey.

9 Dec 2025

In a cycling business where risks vary wildly by size, services, stock and setup, understanding your specific exposures, choosing a provider who truly knows the industry, and regularly reviewing...

2 Dec 2025

Independent retailers across the UK are facing business rates increases of up to 15% next year despite government promises of the "lowest tax rates since 1991", ACT parent company Bira has...

1 Dec 2025

As of Thursday 1st January 2026, the E-Bike Positive campaign will fall under the joint guardianship of the Bicycle Association (BA) and the Association of Cycle Traders (ACT).

27 Nov 2025

Cycling charity and ACT member Life Cycle has helped a former prisoner gain key bike mechanic skills to help “break the cycle of reoffending” through a Cytech-accredited training...

26 Nov 2025

The ACT has welcomed the Government's decision not to impose a cap on the cycle to work scheme, calling it "common sense prevailing" after weeks of speculation threatened a vital sales tool for...

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Warwickshire cyclists rode 'around the world' during Winter Wheelies campaign

Posted on in Business News , Cycles News

Cyclists in Warwickshire rode around the world during December as part of an initiative to encourage safe winter cycling.

Country Cycling

As part of Love to Ride’s Winter Wheelies campaign, 269 riders from 27 workplaces in the county logged a collective distance of 25,054 miles – more than the circumference of the earth.

Two Warwickshire riders also won limited edition Love To Ride t-shirts during the event.

Warwickshire County Council (WCC) is in the second year of its partnership with Love to Ride, giving residents, businesses and community groups access to rewards and resources which encourage cycling for travel and not just for leisure.

WCC transport spokesman Coun Jan Matecki said: “It’s fantastic that so many of our cyclists in the county came out to support the Winter Wheelies campaign and recorded such a large distance of cycled miles at a time of the year when even the most hardened cyclists will often decide against getting their bikes out.

“The ongoing investments in cycling infrastructure across Warwickshire can mean that more of our residents can reap the environmental and health benefits of cycling all year round and that’s great to see.”

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