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28 Oct 2026

ACT parent company, Bira's CEO Andrew Goodacre has hailed the Budget’s business rates announcements as a win for independent retailers.

28 Oct 2026

Cytech technical three, the highest attainable qualification in professional cycle maintenance within the Cytech syllabus, is now available through training provider Life Cycle.

27 Oct 2026

A leading criminologist has warned that shop thieves are now stealing to order, with demand for stolen goods driving the crime.

27 Oct 2026

A new advice article from Cycling Electric editor Mark Sutton looks at the pitfalls consumers can face when buying an e-bike through mass online marketplaces such as...

26 Oct 2026

A health food shop barely a year old has beaten a record field of nominations to be named high street shop of the year.

26 Oct 2026

A new survey of food delivery riders has highlighted the extent to which modified and converted e-bikes are being used in the gig economy, alongside gaps in riders’...

26 Oct 2026

A Cycling UK-led campaign against Merseyrail’s proposed ban on non-folding e-bikes is gathering momentum, with the organisation urging riders and supporters to...

22 Oct 2026

Bira is urging businesses of all sizes to check their websites are protected, following a warning about a critical security flaw affecting PHP.

21 Oct 2026

Independent retailers, including cycle shops and IBDs, face a looming cost crisis unless the Chancellor acts in the Budget, ACT parent company Bira has warned.

20 Oct 2026

The E-Bike Positive scheme has won the Cycle Advocacy of the Year award at the 2026 BikeBiz Awards, recognising its work to improve e-bike safety, raise standards and help consumers identify...

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Warwickshire cyclists rode 'around the world' during Winter Wheelies campaign

Posted on in Business News , Cycles News

Cyclists in Warwickshire rode around the world during December as part of an initiative to encourage safe winter cycling.

Country Cycling

As part of Love to Ride’s Winter Wheelies campaign, 269 riders from 27 workplaces in the county logged a collective distance of 25,054 miles – more than the circumference of the earth.

Two Warwickshire riders also won limited edition Love To Ride t-shirts during the event.

Warwickshire County Council (WCC) is in the second year of its partnership with Love to Ride, giving residents, businesses and community groups access to rewards and resources which encourage cycling for travel and not just for leisure.

WCC transport spokesman Coun Jan Matecki said: “It’s fantastic that so many of our cyclists in the county came out to support the Winter Wheelies campaign and recorded such a large distance of cycled miles at a time of the year when even the most hardened cyclists will often decide against getting their bikes out.

“The ongoing investments in cycling infrastructure across Warwickshire can mean that more of our residents can reap the environmental and health benefits of cycling all year round and that’s great to see.”

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