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7 Nov 2024

Torq Zone Academy proudly celebrates 10 years as the pioneering institution for bicycle technician trainingRead more…

7 Nov 2024

Accell Group, owner of Raleigh, Lapierre, Babboe, and other bike brands, has announced that its parts and accessories inventory levels are back to normal, with bike inventory expected to follow...

6 Nov 2024

Glasgow is set to receive a substantial boost for cycling infrastructure and community facilities, with over £500,000 of funding to be provided to two major projects.

6 Nov 2024

ACT members won numerous awards and dominated certain category nominations at last week’s BikeBiz Awards 2024 in Birmingham.

1 Nov 2024

Independent retailers across Britain have reacted with dismay to yesterday's Budget, with many warning of store closures, job losses and cancelled expansion plans.

30 Oct 2024

The British Independent Retailers Association (Bira) and the ACT have condemned today's Budget as the most damaging for independent retailers in recent memory, with...

30 Oct 2024

Retailers and hospitality businesses are paying three times their economic share in business rates, according to analysis by the British Retail Consortium (BRC) and UK Hospitality.

30 Oct 2024

eBay is tightening regulations on e-bike and e-bike battery sales in the UK from 31 October, in a change aimed at prioritising consumer safety.

30 Oct 2024

ACT parent company Bira is working with UK Finance and other organisations who form the UK’s wholesale cash industry to gain vital information to ensure businesses get the best possible...

29 Oct 2024

Eighteen organisations, including Cycling UK, Greenpeace, The Centre for Mental Health, and The Association of Directors of Public Health, have urged the Chancellor to allocate 10% of the...

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How Independent Retailers Can Stand Out in A Crowded Market

Posted on in Business News , Cycles News

An interesting article has appeared in Forbes reflecting many of the issues that ACT members will be experiencing – the challenges and opportunities that are currently facing independent retailers.

Store owner

The article says that, with the rise of e-commerce giants and global chains, it's more important than ever for small businesses to carve out a distinct brand identity that resonates with their target audience.

The piece argues that the cornerstone of a unique brand identity is understanding what sets your business apart and that this should include some aspect of community-building to encourage business from your local area.

It also sets out how, in today’s digital age, having a strong online presence is non-negotiable, even for brick-and-mortar retailers. However, while online presence is crucial, it argues that it is also important not to neglect the physical store experience, providing immersive and memorable in-store experiences that big chains often cannot replicate.

The third element the article addresses is the importance of delivering outstanding customer service, and leveraging agility as one of the key advantages of being an independent retailer.

You can read the whole Forbes piece here.

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