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12 Jun 2024

A £1 billion damages claim has been filed against Amazon on behalf of retailers selling on Amazon’s UK marketplace for illegally misusing their data and manipulating the Amazon Buy...

6 Jun 2024

Bradford-based Pennine Cycles has been named a High Street Hero in the Small Awards.

6 Jun 2024

Lee & Darren from Spokes People, one of Cytech’s UK training providers, are attending the National Cycling Show this weekend and will be delivering various workshops and sessions for...

3 Jun 2024

The British Independent Retailers Association has released the second episode of its 'High Street Matters' podcast series, this time tackling the important issue of accessibility for independent...

3 Jun 2024

Road Traffic Estimates data published by the Department for Transport has shown a 7.3% decline in cycling miles travelled and a 2.2% rise in car journeys between 2022 and 2023. It's...

3 Jun 2024

People will be able to have their bikes security marked in Devon as part of a scheme to keep cyclists safe.

3 Jun 2024

An amendment to the Criminal Justice Bill, put forward by former Conservative Party leader Sir Iain Duncan Smith, that was set to introduce the offense of “causing death by dangerous,...

3 Jun 2024

A programme to get more Londoners cycling across the capital is being launched by Transport for London (TfL).

3 Jun 2024

Consumer confidence has continued its “upward momentum” despite the cost-of-living crisis remaining a daily reality for households, a survey suggests.

20 May 2024

Cycling UK has launched the Inclusive Cycling Experience, a new programme funded by the Motability Foundation, to support disabled communities in Greater Manchester and Inverness to start...

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How Independent Retailers Can Stand Out in A Crowded Market

Posted on in Business News , Cycles News

An interesting article has appeared in Forbes reflecting many of the issues that ACT members will be experiencing – the challenges and opportunities that are currently facing independent retailers.

Store owner

The article says that, with the rise of e-commerce giants and global chains, it's more important than ever for small businesses to carve out a distinct brand identity that resonates with their target audience.

The piece argues that the cornerstone of a unique brand identity is understanding what sets your business apart and that this should include some aspect of community-building to encourage business from your local area.

It also sets out how, in today’s digital age, having a strong online presence is non-negotiable, even for brick-and-mortar retailers. However, while online presence is crucial, it argues that it is also important not to neglect the physical store experience, providing immersive and memorable in-store experiences that big chains often cannot replicate.

The third element the article addresses is the importance of delivering outstanding customer service, and leveraging agility as one of the key advantages of being an independent retailer.

You can read the whole Forbes piece here.

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