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18 Jul 2024

Cytech training provider Activate Cycle Academy is to exhibit at the GT Malverns Classic Mountain Bike Festival 2024, an event often described as the “Glastonbury of mountain...

15 Jul 2024

The cycling industry is “ripe” for smart investment, and a renewed wave of merger and acquisition deals, as it looks ahead to a profitable 2025 and “significant” medium...

15 Jul 2024

The Independent has published its list of the best electric bikes of 2024 after testing a series of folding, hybrid and city e-bikes.

15 Jul 2024

Community groups and other not-for-profit organisations in Greater Manchester can now apply for funding to set up their own bike library.

15 Jul 2024

Andrew Goodacre, CEO of ACT parent company Bira -the British Independent Retailers Association – has met with the new Secretary of State for Business and Trade Jonathan Reynolds and...

15 Jul 2024

The London Cycling Campaign has teamed up with Lime and Loud Mobility to launch a new £100,000 ‘Share the Joy’ fund to increase cycling within...

8 Jul 2024

Become a Luchos Distributor - Deal Directly

2 Jul 2024

We recently reported that a £1 billion damages claim had been filed against Amazon on behalf of retailers selling on Amazon’s UK marketplace for illegally misusing their data and...

2 Jul 2024

In the first of an occasional series of features, we are delighted to introduce you to Ross, an expert trainer in Glasgow, and one of the most recent trainers to join the Cytech family.

1 Jul 2024

ACT member e-Velo is to open a new store in the Royal Arcade in Norwich in July, selling a range of e-bikes from some of Europe's top brands.

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Retailer Spotlight - Elmy Cycles Ipswich

Posted on in Business News , Cycles News

For our latest retailer spotlight, we spoke with Steven Grimwood from the brilliant Elmy Cycles in Ipswich, who has been working in the cycle trade since he was 14 years old.


Last year the business, which is an ACT member, marked its 100-year anniversary, with Steve spearheading the company for over 30 years, having taken over from Mr Elmy in 1992.

Steve explains, “I think the future looks great for independent bike shops - just in the way we are starting to see the resurgence of local book shops and local coffee shops, customers can get tired of the big corporate machine and drift away, looking for something more personal.

“Us indies have a great opportunity to curate interesting product lines, individual niches and react quickly to new products and trends. There are still a lot of questions for the future, like how suppliers can work with our market, perhaps by offering more indie-focused product lines or rotating stock to ensure the right models are on the shop floors. And of course, supporting dealer initiatives.

“One of the biggest mistakes suppliers sometimes make is treating retailers as a customer and not a partner. If they viewed their dealer network as their showrooms to the public, they could make much better use of us and our expertise.”

The Elmy team regularly attends and supports events such as a recent local Cyclo Cross which had over 300 riders present. An Elmy team took part in the ride last month, with Steve dressed as Santa to add to the fun!

“We have just completed a renovation of the store, with a new coffee shop area, function space and showroom. Just last month we hosted an open day with Oliver Bridgewood from Global Cycling Network, with over 90 customers attending a film night at a local cinema and a shop ride the next day.

“The future looks bright; despite the tough times the trade is in right now we have been here before - and it will go full cycle - we will get over this hill.”

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