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26 Jun 2026

Retailers offering Buy Now Pay Later (BNPL) or other short-term interest-free credit options should be aware of important regulatory changes taking effect from 15 July 2026.

26 Jun 2026

ACT parent company Bira has welcomed government moves to accelerate reforms to low-value import rules, but warned that the October 2028 timetable still leaves UK high streets exposed to unfair...

25 Jun 2026

Consumer watchdog Which has brought together retail industry leaders to call for tougher regulation of online marketplaces amid growing concerns over unsafe and non compliant products being sold...

24 Jun 2026

The ACT is backing a nationwide campaign from Cycling UK aimed at helping more people get back on their bikes with free safety checks and simple repairs this summer.

24 Jun 2026

Independent retailers have welcomed government proposals to tackle VAT fraud through online marketplaces, describing the move as a positive step towards creating a fairer trading environment for...

22 Jun 2026

Shared e-bike operator Lime has been hit with more than £140,000 in fines after its users were found to be the worst offenders for poor parking in the Royal Borough...

18 Jun 2026

Cycling industry leaders and campaigners have given a mixed response to the Government’s new £4.5 billion Cycling and Walking Investment Strategy (CWIS3), with some describing it as...

15 Jun 2026

If you stock e-bikes, you may need to re-read your policy because a generic shop or retail insurance policy is unlikely to cut it these days. Unless you have a policy designed to accommodate...

12 Jun 2026

The first ever Local Bike Shop Week has been hailed a major success, as the Association of Cycle Traders Director made a personal visit to present the inaugural Local Bike Shop Awards winner...

11 Jun 2026

Local Bike Shop Week has delivered a successful nationwide campaign, bringing together major cycling media, leading industry partners and, most importantly, independent bike shops across the UK...

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New study suggests 90% of women are put off cycling by common barriers.

Posted on in Business News , Cycles News

New research from Lime entitled “Tackling the Gender Pedal Gap” has most women facing barriers to cycling, including poorly lit streets and isolated routes. The report claims that women in the UK are cycling almost half as much as men every month because of this.

Sepia cyclist

Anti-social behaviour (36%) and fear of harassment from other road users (34%) were also listed as major deterrents for female cyclists. Only one in five women said they felt safe cycling alone at night and four times as many women as men (82%) said they view cars as a safer transport option when it’s dark.

The report also explored the changes women want on the roads to improve a sense of personal safety when cycling after dark. These included more dedicated cycle lanes, better-lit parking areas to finish their cycle and more parking areas near their homes.

Lime’s public affairs manager, Alice Pleasant, said the report identifies “substantial barriers” for women accessing cycling as a transport option, particularly at night: “We’re calling for solutions in three areas: infrastructure, integration with public transport and innovation.” 

The Tackling the Gender Pedal Gap report lists five recommendations to improve women’s experiences of cycling:

  • The government and local authorities should build upon existing work to deliver more cycling infrastructure and parking bays.
  • Local authorities should also ensure there is street lighting on popular cycling routes and around parking bays.
  • The government should work with local authorities and charities to introduce cycling lessons or refresher courses in secondary schools.
  • Transport and mapping applications should introduce a feature to show well-lit routes home for cycling, with 66% of female cyclists saying they’d feel safer with this kind of map feature.
  • Lime will explore new product features to improve personal safety, such as a ‘Follow My Ride’ feature which would allow women to share their cycle journey with loved ones.

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