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9 Jul 2026

ACT parent company Bira has warned that a new cap on Royal Mail's daily business collection capacity could cause serious problems for small retailers during the most important trading period of...

8 Jul 2026

Amazon and safety certification organisation UL have secured a court order preventing five e-bike and e-scooter companies from falsely claiming their products were UL-certified, marking another...

7 Jul 2026

The illegal use of electric off-road motorbikes and modified e-bikes fitted with throttles that effectively convert them into mopeds or motorbikes has become a road safety priority, according to...

1 Jul 2026

The ACT has warned that rising employment costs are quietly killing off one of the industry's most important entry points,  that being the traditional Saturday job.

30 Jun 2026

A new specialist police training course focused on e-bike compliance, enforcement and safety has been launched by Cytech training provider and ACT member Activate Cycle Academy to help forces...

26 Jun 2026

Retailers offering Buy Now Pay Later (BNPL) or other short-term interest-free credit options should be aware of important regulatory changes taking effect from 15 July 2026.

26 Jun 2026

ACT parent company Bira has welcomed government moves to accelerate reforms to low-value import rules, but warned that the October 2028 timetable still leaves UK high streets exposed to unfair...

25 Jun 2026

Consumer watchdog Which has brought together retail industry leaders to call for tougher regulation of online marketplaces amid growing concerns over unsafe and non compliant products being sold...

24 Jun 2026

The ACT is backing a nationwide campaign from Cycling UK aimed at helping more people get back on their bikes with free safety checks and simple repairs this summer.

24 Jun 2026

Independent retailers have welcomed government proposals to tackle VAT fraud through online marketplaces, describing the move as a positive step towards creating a fairer trading environment for...

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New study suggests 90% of women are put off cycling by common barriers.

Posted on in Business News , Cycles News

New research from Lime entitled “Tackling the Gender Pedal Gap” has most women facing barriers to cycling, including poorly lit streets and isolated routes. The report claims that women in the UK are cycling almost half as much as men every month because of this.

Sepia cyclist

Anti-social behaviour (36%) and fear of harassment from other road users (34%) were also listed as major deterrents for female cyclists. Only one in five women said they felt safe cycling alone at night and four times as many women as men (82%) said they view cars as a safer transport option when it’s dark.

The report also explored the changes women want on the roads to improve a sense of personal safety when cycling after dark. These included more dedicated cycle lanes, better-lit parking areas to finish their cycle and more parking areas near their homes.

Lime’s public affairs manager, Alice Pleasant, said the report identifies “substantial barriers” for women accessing cycling as a transport option, particularly at night: “We’re calling for solutions in three areas: infrastructure, integration with public transport and innovation.” 

The Tackling the Gender Pedal Gap report lists five recommendations to improve women’s experiences of cycling:

  • The government and local authorities should build upon existing work to deliver more cycling infrastructure and parking bays.
  • Local authorities should also ensure there is street lighting on popular cycling routes and around parking bays.
  • The government should work with local authorities and charities to introduce cycling lessons or refresher courses in secondary schools.
  • Transport and mapping applications should introduce a feature to show well-lit routes home for cycling, with 66% of female cyclists saying they’d feel safer with this kind of map feature.
  • Lime will explore new product features to improve personal safety, such as a ‘Follow My Ride’ feature which would allow women to share their cycle journey with loved ones.

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