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25 Jun 2025

The E-Bike Positive campaign has seen major success in the first half of 2025, with its message reaching nearly 8 million people across the UK through high-profile media coverage and growing...

20 Jun 2025

The House of Commons Business and Trade Committee has asked the ACT, and its parent company Bira, to help them reach out to small business retailers across the country, for their quick input on...

20 Jun 2025

Activate Cycle Academy has reopened its Cytech training facility in Darlington, offering a full range of courses from Home Mechanic up to Cytech Technical Three.
 

18 Jun 2025

The Association of Cycle Traders believes the time has come for greater accountability throughout our supply chain, writes ACT Director Jonathan Harrison in an article published for BikeBiz.

16 Jun 2025

The ACT has welcomed the All-Party Parliamentary Group for Cycling and Walking's report "Unregulated and Unsafe: The Threat of Illegal E-Bikes", which calls for urgent Government action to...

11 Jun 2025

A new academic study has found that overzealous pro-cycling campaigners on social media may be inadvertently damaging the case for better cycling infrastructure across the UK.

11 Jun 2025

Bira has welcomed the Welsh Government's consultation on business rate reforms for retail shops, whilst calling for significant improvements to ensure the proposals truly support high street...

10 Jun 2025

Bike thefts across England and Wales have continued their steady decline, according to new data released by cycle insurance specialist Bikmo.

9 Jun 2025

Retailers on Britain's high streets are being encouraged to put themselves forward for the first-ever Love Your High Street Awards, designed to celebrate the small businesses that bring...

9 Jun 2025

 To coincide with Bike Week (9-15 June) – the UK’s annual celebration of cycling – new research has revealed a clear shift amongst Gen Z and Millennials in their approach...

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Big Bike Revival programme given £4 million funding boost.

Posted on in Business News , Cycles News

Thousands more people will start cycling, or be given support to cycle more, thanks to a new £4 million funding boost for Cycling UK’s Big Bike Revival programme.

man on padal bike

Big Bike Revival provides funding for events designed to increase cycling skills and confidence in people who don’t cycle at all or who aren’t regular cyclists.

Events, which include ‘learn to fix’ and ‘learn to ride’ sessions as well as led rides, are delivered locally by community groups and not-for-profit organisations.

Active Travel England funds the programme, which is in its ninth year, and it will now continue until March 2025.

Cycling UK believes that the Big Bike Revival offers people the freedom to choose cycling as an affordable and sustainable form of transport, which is valuable in the continuing cost-of-living crisis. The programme has a track record in supporting people to make more journeys by bike.

Figures from 2022 show that over a third of those taking part in the programme switched to cycling for some or all the short journeys they previously travelled by car.

Sarah Mitchell, Cycling UK chief executive, said: “I’m delighted that we can now reach even more people than before through the Big Bike Revival.

“We know what an impact the programme has had from talking to some of the 700,000 people who have taken part over the past decade. Many of them have changed the way they travel after coming along to a Big Bike Revival event.

“We estimate that over 40 per cent of adults in England have access to a bike, but only one in six of them cycles more than once a week. So this significant new funding will enable us to spread the benefits of cycling to even more communities, improving health and wellbeing and saving people money in a cost-of-living crisis.”

 

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