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8 May 2025

ACT parent company Bira has welcomed the Bank of England's decision to reduce interest rates from 4.5% to 4.25%, calling it a "much-needed boost" for the retail sector, including for cycling...

8 May 2025

ACT parent company Bira has responded to the news that the 144-year-old Beales department store is staging a "Rachel Reeves Closing Down Sale" in its final weeks of trading, with giant yellow...

2 May 2025

Could the UK cycling industry be showing signs of renewed momentum? Following a challenging period marked by falling sales and overstocked inventories, overall trends and sales figures from...

2 May 2025

The Netherlands is set to legalise electric scooters and other light electric vehicles on public roads from July 2025, provided they are registered and display a license plate.

30 Apr 2025

The ACT has welcomed the announcement of a parliamentary inquiry into e-bike products not meeting safety regulations, which has been launched “in context of dangerous low-quality e-bike...

29 Apr 2025

Edinburgh has been named the UK’s top city for bike commuting, with 10.00% of its workforce choosing to cycle to work, according to new research.

28 Apr 2025

The Labour Government’s new Employment Rights Bill is set to be in force this year and the new regulations will impact high street retailers up and down the country.

25 Apr 2025

ACT parent company Bira welcomes the Chancellor's announcement of plans to create a level playing field for British businesses against unfair international trade practices.

15 Apr 2025

Retail Crime Remains Alarming - Bira's Latest Survey Reveals Urgent Need for Action

11 Apr 2025

Bira has cautiously welcomed the Prime Minister's announcement this week on plans to put 'thousands of Bobbies back on the Beat' with a new neighbourhood policing guarantee.

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gogeta launches industry first 'flexi voucher'

Posted on in Business News , Cycles News

Flexi Voucher lets customers spread tax-free shopping over the year

gogeta & ACT

gogeta, the new tax-free cycling platform that offers a better deal for retailers and bigger savings for customers, has today announced the launch of Flexi Voucher, an industry first solution that lets customers decide how, when and where to spend their tax-free money.

With legacy schemes such as Cyclescheme and Halfords, customers apply for a voucher which then must be redeemed in one store, in one transaction. If they don’t spend the full voucher amount that day, customers lose the remaining balance, but still have to pay for the full amount in the hire agreement. This is stressful for customers and prevents them from spending their money how they choose. 

With gogeta’s Flexi Voucher, customers apply for a voucher as normal….but when it arrives, it has flexible superpowers and can be used multiple times until balance is fully drawn. So, customers can buy a bike from one retailer, a helmet from another and when the weather turns a few months later, stock up on lights and waterproof clothing. All from the same voucher.

It also means cyclists who may not want another bike, but do want parts, clothes or accessories can take advantage of tax free cycling, and not be locked into buying everything at once.

gogeta’s mission is to make buying through the cycle to work scheme a delight, passing on bigger savings to customers and fairer deal for retailers. gogeta is the only cycle to work scheme that has been endorsed by the Association of Cycle Traders due to its super low commission (just 3% versus 10% Cyclescheme). Since it launched over 150 independent bike retailers have signed up, including Sigma Sports, Balfe’s Bikes and The Electric Bike Shop.

Barry Scott, founder of gogeta said:

“Cycle to work has been around since 1999. Not much has changed since then. The last big innovation was from getting a paper voucher in the post, to drum roll, getting an email voucher instead. That’s why we’re so excited about the Flexi Voucher. For the first time customers won’t feel pressurised to spend everything all in one go. We think this is great for retailers as we’re confident it will ultimately mean customers spending more over the year. For too long cycle to work schemes have been riddled with compromise. Flexi Voucher brings us a big step closer to our mission of delivering the best possible retail experience for cyclists, that just happens to be tax-free.”

To find out more visit gogeta.

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