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18 Jul 2024

Cytech training provider Activate Cycle Academy is to exhibit at the GT Malverns Classic Mountain Bike Festival 2024, an event often described as the “Glastonbury of mountain...

15 Jul 2024

The cycling industry is “ripe” for smart investment, and a renewed wave of merger and acquisition deals, as it looks ahead to a profitable 2025 and “significant” medium...

15 Jul 2024

The Independent has published its list of the best electric bikes of 2024 after testing a series of folding, hybrid and city e-bikes.

15 Jul 2024

Community groups and other not-for-profit organisations in Greater Manchester can now apply for funding to set up their own bike library.

15 Jul 2024

Andrew Goodacre, CEO of ACT parent company Bira -the British Independent Retailers Association – has met with the new Secretary of State for Business and Trade Jonathan Reynolds and...

15 Jul 2024

The London Cycling Campaign has teamed up with Lime and Loud Mobility to launch a new £100,000 ‘Share the Joy’ fund to increase cycling within...

8 Jul 2024

Become a Luchos Distributor - Deal Directly

2 Jul 2024

We recently reported that a £1 billion damages claim had been filed against Amazon on behalf of retailers selling on Amazon’s UK marketplace for illegally misusing their data and...

2 Jul 2024

In the first of an occasional series of features, we are delighted to introduce you to Ross, an expert trainer in Glasgow, and one of the most recent trainers to join the Cytech family.

1 Jul 2024

ACT member e-Velo is to open a new store in the Royal Arcade in Norwich in July, selling a range of e-bikes from some of Europe's top brands.

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gogeta claims new Cycle to Work Scheme offers better deal for bike shops

Posted on in Business News , Cycles News

gogeta, the new tax-free cycling platform that offers a much fairer deal for independent bike retailers, has had more than 150 retailers sign up since its launch. gogeta, which is the only cycle to work scheme endorsed by the Association of Cycle Traders, has the lowest commission on the market – offering a long-term discounted commission of just 3% to ACT members.


gogeta changes everything about how cycle to work is delivered. As well as ultra-low commissions to bike retailers, the gogeta platform is an online marketplace where employees can browse live stock and see tax free cycling savings in real time, providing another ‘shop window’ for signed up retailers. On the gogeta platform employees can apply and buy all in one go, reducing the admin burden for retailers and employers too.

Retailers that have signed up to gogeta since it launched include Sigma Sport, Balfe’s Bikes, Swinnerton Cycles, Primera Cycles and The Electric Bike Shop.

Sean Byrne, Operations Director at The Electric Bike Shop said: “2023 has been a very tough year with a glut of stock and heavy discounting. The cost of doing that business has gone up considerably so it is essential to always look at new ways to be more efficient and cost effective. When I heard about the gogeta proposition it was a very easy decision to sign up.  These guys totally get the challenges faced by IBD’s and see the benefit of working with them and supporting them. The current model is very straightforward and easy for employers, employees and us retailers to understand. The sort of things they are looking at introducing over the coming years will make that offer even better and we are keen to be part of that. At The Electric Bike Shop, we are very happy to be working with gogeta and see this as a step forward in the way the Cycle to Work scheme is delivered so that it becomes and much fairer, and more profitable proposition, for independent bike retailers.”

gogeta has also been busy signing up employers to the platform, which will lead to more inbound sales for retailers. Earlier this week gogeta exhibited at Employee Benefits Live, a trade show attracting thousands of HR professionals. gogeta heard first hand from employers that their employees are demanding more choice and flexibility in where and how they spend their money, as well as an end to punitive  fees and surcharges.

Victoria Ward, Director People & Culture (Europe) at SquareTrade, who has recently signed up to gogeta said: 

“Cycle to work as a benefit is a no brainer for a business. We used Cyclescheme to begin with, but employees found some of the processes frustrating - hard to get the voucher amounts right and then a surprise fee at the end of the term which felt negative. gogeta was very easy to set up and feels much more transparent and connected - bikes are available and the voucher just works and of course the nasty end fee has vanished. Win win from our perspective.”


Cilck here to enrol with gogeta.


ACT gold members will benefit from a long term discounted commission of just 3%, make sure to sign up to ACT here for the best gogeta rates and many other benefits.

Contact if you want to know more.

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