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24 Oct 2024

Peloton Interactive has strategically launched a rental programme, broadening its market appeal. Traditionally, Peloton’s offerings have been positioned as premium, high-investment...

22 Oct 2024

UK cycling manufacturer Whyte Bikes has announced the closure of its three cycling experience hubs following a major shift in the company’s strategy, which includes supporting independent...

15 Oct 2024

The ACT is launching a campaign to ensure fair and accurate reporting of e-bike-related news while promoting the positive aspects of e-bike usage.

11 Oct 2024

ACT parent company Bira has responded to the BRC-KPMG Retail Sales Monitor for September 2024

10 Oct 2024

Cycle to Work scheme provider Gogeta has reported a significant increase in the number of employers signing up to its scheme.

9 Oct 2024

A UK cycling charity focused on recycling unused bikes and providing them to disadvantaged people has set up a fundraiser to help tackle significant increases in its costs.

9 Oct 2024

Long-standing independent bike shop Cyclesense has revealed a complete rebrand as it seeks to reflect its evolution from a local shop to a nationally recognised cycling retailer.

3 Oct 2024

The Federation of Small Businesses has launched a new initiative, which it says aims to transform high streets across the UK, by advancing economic, social, and cultural benefits, while also...

3 Oct 2024

3 in 4 Britons (77%) would ban paper receipts if they knew how many trees were cut down to generate them – and millennials are the most eco-conscious (rising to 87%).

25 Sep 2024

Major media outlets, including the BBC and Sky News, as well as regional and cycling-focused media to the growing  have been giving significant coverage to E-Bike Positive, the largest-ever...

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A third of children think roads are too busy for them to cycle on

Posted on in Business News , Cycles News

A new survey conducted to coincide with Cycle to School Week has revealed that more than a third of children are put off riding a bike because the roads are too busy. 28% said that people drove too fast, 24% said they felt nervous and 15% said that their parents worried too much for them to do so.

Kids cycling

The YouGov poll, carried out on behalf of cycling charity the Bikeability Trust, also found that two-thirds of children (66%) would like to go cycling with their mum and dad, while 39% wanted to cycle with their siblings.

The Bikeability Trust runs cycle training across the UK all year round. Local courses can be found on the Bikeability website.

Emily Cherry, Chief Executive at the Bikeability Trust, said: “Our survey revealed that children across Great Britain are keen to cycle – but some are afraid of getting out on our jam-packed roads. Not every parent can cycle either, so they might not feel confident helping their child to find their way on wheels.

“That’s why cycle training is so important, and why our expert trainers are so passionate about helping to give kids and their parents the confidence children need to make cycling a regular part of their routine.

“It’s great to see so many parents and schools supporting cycling all year round, not just on Cycle to School Week, but this week offers children who may not have cycled to school before an opportunity to participate.

She continued, “We urge the Prime Minister to listen to what children across the nation are telling us and commit to funding safe infrastructure and cycle training for every child.”

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