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24 Oct 2024

Peloton Interactive has strategically launched a rental programme, broadening its market appeal. Traditionally, Peloton’s offerings have been positioned as premium, high-investment...

22 Oct 2024

UK cycling manufacturer Whyte Bikes has announced the closure of its three cycling experience hubs following a major shift in the company’s strategy, which includes supporting independent...

15 Oct 2024

The ACT is launching a campaign to ensure fair and accurate reporting of e-bike-related news while promoting the positive aspects of e-bike usage.

11 Oct 2024

ACT parent company Bira has responded to the BRC-KPMG Retail Sales Monitor for September 2024

10 Oct 2024

Cycle to Work scheme provider Gogeta has reported a significant increase in the number of employers signing up to its scheme.

9 Oct 2024

A UK cycling charity focused on recycling unused bikes and providing them to disadvantaged people has set up a fundraiser to help tackle significant increases in its costs.

9 Oct 2024

Long-standing independent bike shop Cyclesense has revealed a complete rebrand as it seeks to reflect its evolution from a local shop to a nationally recognised cycling retailer.

3 Oct 2024

The Federation of Small Businesses has launched a new initiative, which it says aims to transform high streets across the UK, by advancing economic, social, and cultural benefits, while also...

3 Oct 2024

3 in 4 Britons (77%) would ban paper receipts if they knew how many trees were cut down to generate them – and millennials are the most eco-conscious (rising to 87%).

25 Sep 2024

Major media outlets, including the BBC and Sky News, as well as regional and cycling-focused media to the growing  have been giving significant coverage to E-Bike Positive, the largest-ever...

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Norwich named the UK’s most cycle-friendly city

Posted on in Business News , Cycles News

Norwich has triumphed ahead of Newcastle and Belfast to be named the most cycle-friendly city in the UK, scoring  high marks for categories like cycle routes, bike sharing schemes and cycle-friendly weather conditions.

Norwich market

Around 2,000 adults were surveyed as part of Saga's Cycling Cities campaign to determine the most cycle-friendly cities in the UK.

Newcastle came second with the largest number of sharing scheme options followed by Belfast, Nottingham and Glasgow, which also scored highly across these categories. In other locations, cities such as Edinburgh received praise for their extensive network of cycling routes, however, the city received a zero score in terms of bike availability, as its bike sharing program was discontinued in 2021.

Just missing out on being in the top five, Manchester came in sixth place, scoring highly for its cyclist safety, bike shops and bike sharing schemes.

London came in last place at number 17, below Birmingham.

The factors considered in the survey were bicycle usage, the availability of bike share schemes, cyclist safety, the likelihood of bike theft and the impact of local weather conditions, such as average rainfall, on cycling.

The survey also found:

  • 19% of over 50s choose cycling as an activity to keep physically active, while 86% cycle for leisure or as a hobby.
  • Dangerous roads are the biggest barrier to cycling — cited by 57% of non-cyclists.
  • Most people learnt to ride a bike between the ages of 5 and 10 (59% of respondents).
  • London is the region where cyclists are most likely (35%) to say they cycle to stay physically active, compared to 17% in the East of England.

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