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24 Oct 2024

Peloton Interactive has strategically launched a rental programme, broadening its market appeal. Traditionally, Peloton’s offerings have been positioned as premium, high-investment...

22 Oct 2024

UK cycling manufacturer Whyte Bikes has announced the closure of its three cycling experience hubs following a major shift in the company’s strategy, which includes supporting independent...

15 Oct 2024

The ACT is launching a campaign to ensure fair and accurate reporting of e-bike-related news while promoting the positive aspects of e-bike usage.

11 Oct 2024

ACT parent company Bira has responded to the BRC-KPMG Retail Sales Monitor for September 2024

10 Oct 2024

Cycle to Work scheme provider Gogeta has reported a significant increase in the number of employers signing up to its scheme.

9 Oct 2024

A UK cycling charity focused on recycling unused bikes and providing them to disadvantaged people has set up a fundraiser to help tackle significant increases in its costs.

9 Oct 2024

Long-standing independent bike shop Cyclesense has revealed a complete rebrand as it seeks to reflect its evolution from a local shop to a nationally recognised cycling retailer.

3 Oct 2024

The Federation of Small Businesses has launched a new initiative, which it says aims to transform high streets across the UK, by advancing economic, social, and cultural benefits, while also...

3 Oct 2024

3 in 4 Britons (77%) would ban paper receipts if they knew how many trees were cut down to generate them – and millennials are the most eco-conscious (rising to 87%).

25 Sep 2024

Major media outlets, including the BBC and Sky News, as well as regional and cycling-focused media to the growing  have been giving significant coverage to E-Bike Positive, the largest-ever...

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Funding for walking and cycling prescription trial announced.

Posted on in Business News , Cycles News

Eleven local authorities in England have been funded to enable health workers prescribe walking and cycling to patients.

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The active travel social prescribing scheme, which was launched in August 2022, is helping councils launch a range of projects that will evaluate the impact of active travel on an individual’s physical and mental health, such as through reduced demand for healthcare appointments and reliance on medication due to more physical activity.

Recipients include Bradford City Council, which has received £1.34 million to deliver projects that will see patients offered free access to guided walking and cycling activities, cycle training and bike loans.

In Plymouth, the council is using its £1.2 million share of the funding to help tackle patients’ individual barriers to active travel by working with them to develop personal walking and cycling plans.

Active Travel Commissioner Chris Boardman said:

“Many studies have shown active travel has massive health benefits. Enabling everyone in England to travel under their own steam will help reduce conditions such as heart disease and type 2 diabetes, whilst at the same time, improving mental wellbeing.

We aim to use these trials to build on the existing evidence to show how bringing transport, active travel and health together can help build a healthier nation in an easy and sustainable way.”

Decarbonisation Minister Jesse Norman said:

“This funding will help thousands more people across the country to realise the mental and physical health benefits that walking and cycling brings.

Prescribing walking and cycling will not only improve the health and wellbeing of people across the country but will also reduce pressure on the NHS and help people to choose more sustainable transport choices.”

The full list of allocations for the £13.9 million social prescribing fund is:

  • Bath & North East Somerset Council - £1,612,773
  • City of Bradford Metropolitan District Council - £1,340,145
  • Cornwall Council - £844,641
  • Cumbria County Council - £1,496,432
  • Doncaster Metropolitan Borough Council - £665,000
  • Gateshead Council - £1,431,240
  • Leeds City Council - £1,373,444
  • Nottingham City Council - £1,588,785
  • Plymouth City Council - £1,241,722
  • Staffordshire County Council - £834,458
  • Suffolk County Council - £1,490,506

The government committed to fund active travel social prescribing pilots as part of the gear change plan in 2020. The pilots are taking a pioneering approach that will see active travel and health officials work together to develop a whole systems approach to health improvement and tackling health disparities.

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