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25 Jun 2025

The E-Bike Positive campaign has seen major success in the first half of 2025, with its message reaching nearly 8 million people across the UK through high-profile media coverage and growing...

20 Jun 2025

The House of Commons Business and Trade Committee has asked the ACT, and its parent company Bira, to help them reach out to small business retailers across the country, for their quick input on...

20 Jun 2025

Activate Cycle Academy has reopened its Cytech training facility in Darlington, offering a full range of courses from Home Mechanic up to Cytech Technical Three.
 

18 Jun 2025

The Association of Cycle Traders believes the time has come for greater accountability throughout our supply chain, writes ACT Director Jonathan Harrison in an article published for BikeBiz.

16 Jun 2025

The ACT has welcomed the All-Party Parliamentary Group for Cycling and Walking's report "Unregulated and Unsafe: The Threat of Illegal E-Bikes", which calls for urgent Government action to...

11 Jun 2025

A new academic study has found that overzealous pro-cycling campaigners on social media may be inadvertently damaging the case for better cycling infrastructure across the UK.

11 Jun 2025

Bira has welcomed the Welsh Government's consultation on business rate reforms for retail shops, whilst calling for significant improvements to ensure the proposals truly support high street...

10 Jun 2025

Bike thefts across England and Wales have continued their steady decline, according to new data released by cycle insurance specialist Bikmo.

9 Jun 2025

Retailers on Britain's high streets are being encouraged to put themselves forward for the first-ever Love Your High Street Awards, designed to celebrate the small businesses that bring...

9 Jun 2025

 To coincide with Bike Week (9-15 June) – the UK’s annual celebration of cycling – new research has revealed a clear shift amongst Gen Z and Millennials in their approach...

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E-bike sales boom in Europe…but less so in the UK

Posted on in Business News , Cycles News

Bike sales in 2022 were lower than 2021 throughout Europe's main markets, Bike Europe has reported, but e-bike sales continue to thrive - although the UK seems to be the exception.

Blue Sky and Cycling

According to 2022 sales statistics reported by national European industry organisations, e-bike sales volumes increased by double digits last year, replacing demand for mechanical bicycles.

The statistics also show the market growth is bigger in many European markets in 2022 than it was in 2021. Last year e-bike sales increased by 10% in Germany compared to 3% in 2021, by 11% in Austria compared to 9% in 2021, and by 14% in Italy compared to 5% in 2021.

The e-bike market did not pick up in the UK, however. The number of e-bikes sold decreased by 3.1% last year to 155,000 units. Bike Europe also reports that e-bike market share in the UK is only 7.5%, which it says is "not enough" to create the right momentum for e-bike sales to take off.

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