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29 Jan 2026

The government's decision to give pubs a 15% business rates discount while excluding independent retailers is a "poor decision based on politics rather than what is good for the local economy",...

27 Jan 2026

For most cycling businesses operating a workshop, public and products liability isn't optional. It's critical. Joanna Evans, Head of Bikmo for Business, explains in the next installment of a...

16 Jan 2026

The 2027 Tour de France and Tour de France Femmes avec Zwift will start in the UK for the first time together, with ten towns and cities across Scotland, England and Wales set to host the...

16 Jan 2026

ACT Director Jonathan Harrison will feature on an expert e-bike panel at both iceBike* 2026 events, joining key industry figures to discuss safety, perception and trust in the growing UK e-bike...

15 Jan 2026

Independent retailers across Scotland have been left disappointed by the Scottish Budget, with Bira warning that the measures announced fall short of what is...

15 Jan 2026

ACT service partner Bikebook has featured alongside the most promising startup businesses of 2026 in the long-running Startups 100 Index, an annual list celebrating the UK’s most...

9 Jan 2026

ACT parent company Bira has has demanded equal treatment for small shops after the government announced plans to water down business rate rises for pubs.

9 Jan 2026

Bikeability has responded to a report that found participation in its child cycling proficiency scheme has fallen across parts of the Midlands, particularly in the West Midlands, and it believes...

8 Jan 2026

Councils across England have received more than £626m in government funding to deliver new walking, wheeling and cycling schemes, with enough investment to build 500 miles of routes and...

23 Dec 2025

An end of year message from Jonathan Harrison, Director of the ACT.

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E-bike sales boom in Europe…but less so in the UK

Posted on in Business News , Cycles News

Bike sales in 2022 were lower than 2021 throughout Europe's main markets, Bike Europe has reported, but e-bike sales continue to thrive - although the UK seems to be the exception.

Blue Sky and Cycling

According to 2022 sales statistics reported by national European industry organisations, e-bike sales volumes increased by double digits last year, replacing demand for mechanical bicycles.

The statistics also show the market growth is bigger in many European markets in 2022 than it was in 2021. Last year e-bike sales increased by 10% in Germany compared to 3% in 2021, by 11% in Austria compared to 9% in 2021, and by 14% in Italy compared to 5% in 2021.

The e-bike market did not pick up in the UK, however. The number of e-bikes sold decreased by 3.1% last year to 155,000 units. Bike Europe also reports that e-bike market share in the UK is only 7.5%, which it says is "not enough" to create the right momentum for e-bike sales to take off.

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