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18 Jun 2026

Cycling industry leaders and campaigners have given a mixed response to the Government’s new £4.5 billion Cycling and Walking Investment Strategy (CWIS3), with some describing it as...

15 Jun 2026

If you stock e-bikes, you may need to re-read your policy because a generic shop or retail insurance policy is unlikely to cut it these days. Unless you have a policy designed to accommodate...

12 Jun 2026

The first ever Local Bike Shop Week has been hailed a major success, as the Association of Cycle Traders Director made a personal visit to present the inaugural Local Bike Shop Awards winner...

11 Jun 2026

Local Bike Shop Week has delivered a successful nationwide campaign, bringing together major cycling media, leading industry partners and, most importantly, independent bike shops across the UK...

10 Jun 2026

ACT parent company Bira has published its latest retail crime survey, with findings that paint an increasingly urgent picture of the pressures facing independent businesses across the UK.
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5 Jun 2026

Long-standing ACT partner V12 Retail Finance has been announced as sponsor of the Retailers Category at the BikeBiz Awards 2026, reinforcing its continued support for cycle retailers across the...

3 Jun 2026

ACT parent company Bira has warned that soaring business costs have gutted the entry-level jobs that once gave young people their first step into work, as government figures confirm the number...

1 Jun 2026

E‑Bike Positive has entered a new phase with the introduction of its updated Retailer Commitment, as the scheme prepares for a full public launch this summer.

29 May 2026

ACT Director Jonathan Harrison Featured on Latest BikeBiz Podcast Discussing E-Bike Positive

29 May 2026

New data shared by ACT partner V12 highlights the growing role of finance in the cycle retail sector

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Bid launched to establish Derby as a 'city of cycling'

Posted on in Business News , Cycles News

Two Derby businessmen have come together to encourage locals to hop on their bikes. Dean Jackson and Paul Martin have launched the city's first road racing team to help inspire everyone to get pedalling.

 

HUUB Team

Mr Jackson is the founder of HUUB, a Derby sportswear firm, and Mr Martin is the director of Webuycycle, an internet-based business that buys and sells second-hand road, triathlon, and mountain bikes. The duo says they hope that the new Derby City Cycling team will help turn the city into a Mecca for cyclists, encouraging events and further investment.

The team is headed by riders Adam Kenway and Josh Housley who currently compete at a national level, alongside cyclists Ewan Mackie, Ollie Snodden, and Otto Chilton. But their goal goes beyond winning races as they aim to establish Derby as a city of cycling with first-rate facilities and the capacity to stage unique cycling events that will help put the city on the map and raise money for charity.

The two founders are calling on businesses in Derby to join them in supporting the team either financially or more practically by providing transport, bikes, kit, and equipment. Dean Jackson told the Derby Telegraph: “Derby is a city with a heritage in cycling, not only with what we see today with Derby Arena and its impressive velodrome, the incredible miles and miles of pathways of cycling accessibility but also the events of the past that took place in Derby, which we hope to bring back to the city.

“Derby City cycling is a small piece of a bigger plan to bring prestigious events to the city and to raise a large amount of money for charities that will benefit Derby and the surrounding areas. We know there isn’t a lot of money around at the moment, which is why we are asking for support in any form. The team needs tangible things like an estate car to go to races and they’re looking for anyone who wants to buy or lend them bikes.”

Paul Martin added: "As a company, we employ a team of extremely keen cyclists to sell quality pre-owned bikes, all with the reassurance of original invoices, to buyers based in Derbyshire and throughout the rest of the UK. We're passionate about the sport of cycling and, here in Derbyshire, we are blessed with having some of the best roads and trails in the country to cycle on, particularly in the renowned Peak District area.

"We look forward to seeing the current Derby CC riders participating in UK events in the near future and would be keen for other local businesses to join us and HUUB on the journey."

Jono Hornblow will be Derby City Cycling’s team lead. He said: "We have a hotbed of cycling talent in Derby and Derbyshire, which continues to grow. I have always wanted to bring the guys I have ridden with over the years together as a team to demonstrate just what Derbyshire is all about when it comes to cycling.

"Riders like Adam Kenway and Josh Housley are consistently mixing at the national level but have never ridden on the same team, even though they have trained and ridden together for years. Add into the mix Ewan Mackie, Ollie Snodden, and Otto Chilton, who also grace the roads of Derbyshire with class and panache and can often be seen out on local social, training, and club rides.

"This team has the potential already to do things nationally. Personally, I would love to see more local riders come into the mix in the future to develop Derby CC into a movement we can all be proud of in Derby and Derbyshire. Whilst inspiring local people to take up cycling."

Paul Simpson, chief executive at Derby City Council, said: “It takes thinking a little differently to achieve the goal of bringing large sporting events to Derby. With the help of businesses and those who genuinely love the sport, the ambition is that with collaboration we can achieve something great for our city, building on the already great foundations, delivering events and inspiring people of all abilities to take up cycling and sport.

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