Large number of bike shops help Cambridge be as named best city for independent retailers
Posted on in Business News , Cycles News
According to a new survey, Cambridge is the best in the country for independent shopping to support small businesses. The study found that many of the city's small businesses turned out to be bike shops.
South Western Railway analysed the total number of independent shops in each town and city against population figures to reveal the home to the highest number of independent retailers per 100,000 people. Cambridge topped the list with 35 retailers per 100,000 people. Within that, the city known for its large cycling population boasts 19 independent bike shops.
SWR also analysed how many shoppers would be boycotting Black Friday this year, a discount that small businesses may struggle to keep up with. They have said that last year 85 per cent of independent businesses rejected the discount event, and this year that figure is still in question as small businesses struggle to survive the rising cost of running a business.
This year's study found that 43% of British shoppers are planning to boycott Black Friday this year, and 42% are worried about how the event impacts independent retailers. Calli Ward, Head of Marketing at South Western Railway says: “Nothing beats getting to know a city through the businesses and people that make it what it is.
"Being able to give back by supporting small, independent retailers is so important, no matter where you are in the UK. Whether you are visiting a new place, or discovering local gems, consider grabbing your next coffee, next gift for a friend, or new bike gear from an indie shop. There are plenty across the UK offering bespoke, independent shopping experiences who would no doubt appreciate your custom.”