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27 Nov 2025

Cycling charity and ACT member Life Cycle has helped a former prisoner gain key bike mechanic skills to help “break the cycle of reoffending” through a Cytech-accredited training...

26 Nov 2025

The ACT has welcomed the Government's decision not to impose a cap on the cycle to work scheme, calling it "common sense prevailing" after weeks of speculation threatened a vital sales tool for...

25 Nov 2025

Longstanding independent Ipswich bike shop Elmy Cycles has installed brand-new doors and adjusted its layout, thanks to funding from Ipswich Borough Council under the Town Fund Grant Scheme.

24 Nov 2025

More than three-quarters of independent retailers, including some of those in the cycling retail sector, are boycotting Black Friday this year, rejecting pressure...

24 Nov 2025

Belhaven Bikes has announced the winner of its 20th anniversary prize draw, celebrating two decades in business.

21 Nov 2025

 Following numerous requests from members, here is an update on the speculation surrounding possible changes to the Cycle to Work scheme.

18 Nov 2025

Independent retailers are warning that proposed changes to the Cycle to Work scheme risk deepening pressures already felt on the shop floor. Writing on LinkedIn just under a week ago, A&S...

17 Nov 2025

Cycling industry bodies have reacted with alarm to reports that the Government is considering re-introducing a spending cap on Cycle to Work purchases, a proposal expected to be examined as part...

13 Nov 2025

The ACT will exhibit at COREbike for the first time in 2026, further strengthening its presence across the UK cycle industry.

11 Nov 2025

Used e-bike batteries are piling up because too many suppliers are failing to meet their legal obligations and it’s time to stop being polite about it, writes ACT Director Jonathan...

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Fire Brigade warns about dangers of e-bikes purchased from online marketplaces

Posted on in Business News , Cycles News

A recent article in The Telegraph warned about the dangers that e-bikes can hold when purchased from online marketplaces, which may not meet correct safety standards.

A fire, believed to have been started by a malfunctioning battery, has destroyed the ground floor of a house in East London, with two women, a man and two children being taken to hospital after inhaling smoke during the incident.

Investigators for the London Fire Brigade (LFB) believe the fire started accidentally after the batteries of a converted e-bike malfunctioned.

The LFB said that knock-off chargers for e-bikes could be potentially hazardous and warned they were seeing a significant rise in the number of fires involving the devices.

They urged people not to charge bikes overnight as the fires caused by malfunctioning batteries could spread rapidly and with “ferocity”.

An LFB spokesman said: “It’s incredibly concerning that we are continuing to see a rise in incidents involving e-bikes and e-scooters.”

This year alone fire crews have already attended 32 fires involving e-bikes and another seven involving e-scooters.

So far in 2022, there have been a further 17 fires involving other lithium-ion batteries and last year, in total there were more than 100 fires in the capital involving lithium-ion batteries.

The spokesman continued: “When these batteries and chargers fail, they do so with ferocity and, because the fires develop so rapidly, the situation can quickly become incredibly serious.

“Lithium-ion batteries are susceptible to failure if incorrect chargers are used and there is a significant risk posed by e-bikes which have been converted, such as in this case.”

The spokesman said that the majority of the fires were started by e-bikes purchased from online marketplaces, which may not meet correct safety standards.

With customers being warned of the dangers of buying e-bikes from online marketplaces, it is important now for IBDs to appeal to the market and educate consumers on the importance of buying certified e-bikes from a responsible seller.

 

Help your customers to purchase their e-bike safely

As e-bikes from a reputable shop can often seem overly expensive to consumers, it is also important that IBDs present them with opportunities to spread the cost, through services such as retail finance.

Various consumer surveys show that customers are more likely to spend a higher amount if retail finance is sold correctly, and for many customers, having the option to spread the cost was the main reason the purchase was made.

Whilst retail finance certainly has the potential to be your business’s most powerful sales tool, unfortunately, it is not one that sells itself, so it is up to you and your staff to let every customer know the benefits of using finance in today’s economic climate.

The Retail Finance Training course will teach you and your staff how to encourage customers to make purchases, as well as maximising their spending through techniques such as financial promotion, Point of Sale (POS) and bundling.

The course retails for just £150 including VAT. Members of the ACT and ActSmart receive up to a 50% saving off the RRP.

To get started visit: indieretail.training.

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