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8 Dec 2022

Four in ten Britons dream of starting their own small business, with bookshops the most popular choice, according to new research by American Express Shop Small.

7 Dec 2022

During a tough economic climate with significant challenges for retailers, the Daily Telegraph has named 15 high streets around the country that it says, “retain a healthy selection of...

6 Dec 2022

The BBC has published comprehensive analysis of Ordnance Survey data that reveals the full extent of changes to Britain's High Streets after two years of Covid lockdowns and trading...

30 Nov 2022

Cycling UK has published its annual 100 Women in Cycling 2022 list celebrating inspirational women in cycling.

30 Nov 2022

Cycling in London has increased by 40% since the start of the pandemic, including a near-doubling of journeys by bike at the weekend, according to the newly published annual Travel in London...

29 Nov 2022

The Business Secretary, Grant Shapps, has announced that businesses are to be given a further two years to apply new product safety marking.

29 Nov 2022

A new survey of 2,000 British cyclists, which is part of a wider European report, claims that only just over a quarter of people in the UK think their local cycling infrastructure has improved...

28 Nov 2022

VOLT announces its new insurance collaboration with LAKA, three-time winners of the Best Cycle Insurance Provider category at the Insurance Choice Awards and pioneers of the ‘collective...

24 Nov 2022

According to a new survey, Cambridge is the best in the country for independent shopping to support small businesses. The study found that many of the city's small businesses turned out to be...

22 Nov 2022

Groups of independent retailers in York are to receive a £25,000 funding boost to help with promotion during the Christmas trading period and to attract more customers in 2023.

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Madison confirms digiBike* will return for 2022

Posted on in Business News ,Brands & Products News , Cycles News

Madison hlaptopas confirmed that the online version of iceBike*, digiBike*, is set to return for 2022.

This year will bring everything expected at iceBike* but in a digital format in a whole month of content from Monday 21st February all the way through to Friday 18th March. There is more time to access, view and engage with the content, and more opportunities to take advantage of any of the exclusive, show-only offers, said Madison.

Other improvements planned, following feedback on last year's digital showcase from suppliers and dealers, include:

- More professional filming of engaging content
- A better range of promotions and incentives
- Easier retailer access to the digibike* platform
- Direct linking of digiBike* orders to the Madison B2B system
- The ability to comment on the site/product pages
- Offer codes featured in videos

Dominic Langan, CEO of Madison, said: "iceBike* is a great annual event and looked forward to by many, but it is a significant investment for the business, and just like last year we once again face a high level of uncertainty and it is just too much of a gamble.

"It is so unclear whether there will be any appetite to attend a trade event and socialise or if our suppliers from all over the world will even be able to travel to the UK, when the virus could still be so prevalent. We have to put safety first.

"However, we believe we will have a great digibike* experience lined up for you and your staff and some great offers and promotions to kick start your 2022 season!"

Register for digiBike* now

 

 

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