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26 Feb 2026

Here's one that often surprises people: professional indemnity insurance. It's not just for lawyers and accountants. Joanna Evans, Head of Bikmo for Business, explains in the next installment of...

25 Feb 2026

The Rediscovery Centre has officially announced the launch of the Cytech Technical Three and Technical e-bike Courses at their training centre in Dublin.

19 Feb 2026

Cycling Industry News (CIN) is once again asking independent bike dealers and workshops to take part in its annual Market Data Survey to help build an...

19 Feb 2026

iceBike* 2026 reported record registrations and attendance growth for the second consecutive year at events held at the National Cycling Centre in Manchester and the Lee Valley VeloPark in...

19 Feb 2026

Local Bike Shop Week is approaching, with this year’s celebrations taking place from Sunday 3 May to Saturday 9 May 2026 - and retailers have highlighted the positive experiences they've...

17 Feb 2026

A week to celebrate and highlight the expertise and passion of independent bike shops across the UK is set to be held this May.

16 Feb 2026

A 18-strong coalition of business organisations and tax experts, including the ACT and led-by its parent company Bira, has today written to the Exchequer Secretary to the Treasury calling for a...

10 Feb 2026

The global Cytech training network says it’s strengthening its reach with the opening of its first-ever training facility in Wales. 

4 Feb 2026

Cycling campaigners have criticised the BBC for publishing a “one-sided” report on e-bike pavement parking that blamed riders while overlooking other pedestrian hazards.

4 Feb 2026

British Transport Police (BTP) have abandoned a controversial policy that meant officers would not investigate bicycle thefts if a bike had been left outside a railway station for more than two...

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Latest #BikeIsBest campaign launched: When more people cycle, everyone wins

Posted on in Business News , Cycles News , Outdoor News, Political News

#Bike Is BestBikeIsBest, the cycle industry campaign supported by leading brands, retailers, organisations and cycling advocacy groups, has launched its latest campaign: When more people cycle, everyone wins.

The concept behind the film is: Everyone hates traffic, right? Well, it's not going anywhere, unless we do something about it. You see, when we make space for cycling, people switch - which is good news for them because it's great fun. But it's also good news, even if you're driving.

Watch the video now:

 

 

Join the #BikeIsBest movement - it's free and easy!

Hundreds of thousands of people already enjoy riding their bikes, we are inviting you to join them. Make a pledge to give cycling a go, or offer your support to others, so more people can discover why #BikeIsBest.

You can also show your support by paying a visit to your local bike shop that has registered to support the #BikeIsBest campaign.

Find your nearest #BikeIsBest supporting bike shop now

 

 

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