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20 Aug 2026

The City of London Police’s dedicated Cycling Team has seized more than 800 non-compliant e-bikes and e-motorbikes since launching in 2023, with the specialist unit adapting its tactics as...

20 Aug 2026

Falling gig-economy pay and increasing competition are creating incentives for delivery riders to use faster, illegal electric vehicles to complete more orders, while also creating wider...

19 Aug 2026

London’s Cycleway network has grown five-fold over the past decade to 450km, but cycling industry campaigners say more needs to be done across the UK to replicate the progress made in the...

4 Aug 2026

The Association of Cycle Traders (ACT) and the Bicycle Association (BA) are delighted to announce that the E-Bike Positive campaign has been shortlisted in the Cycle Advocacy category at the...

4 Aug 2026

The Metropolitan Police have seized more than 2,500 illegal electric bikes and e-scooters so far this year – already exceeding the total number seized during the whole of 2025.

3 Aug 2026

The Bikeability Trust has launched Cycles for Children, a new national fundraising appeal designed to help children continue cycling after completing their Bikeability training.

27 Jul 2026

 What is Sofa to Saddle? Think couch to 5K but with bikes! Sofa to Saddle is the new app that is going to have everyone talking, and cycling.
 

24 Jul 2026

Cycle finance values rose by almost 18% year on year in Q2 2026, according to new data from ACT service partner V12 Retail Finance, suggesting consumers continue to make higher-value cycling...

23 Jul 2026

West Midlands Police has dropped charges and reimbursed the owner of a £6,500 e-bike after admitting a test used to seize and destroy the legally compliant machine was inaccurate,...

23 Jul 2026

ACT parent company Bira has called for wider business rates relief for the high street. It comes after pubs, clubs and live music venues were handed a further 20% cut.

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Latest #BikeIsBest campaign launched: When more people cycle, everyone wins

Posted on in Business News , Cycles News , Outdoor News, Political News

#Bike Is BestBikeIsBest, the cycle industry campaign supported by leading brands, retailers, organisations and cycling advocacy groups, has launched its latest campaign: When more people cycle, everyone wins.

The concept behind the film is: Everyone hates traffic, right? Well, it's not going anywhere, unless we do something about it. You see, when we make space for cycling, people switch - which is good news for them because it's great fun. But it's also good news, even if you're driving.

Watch the video now:

 

 

Join the #BikeIsBest movement - it's free and easy!

Hundreds of thousands of people already enjoy riding their bikes, we are inviting you to join them. Make a pledge to give cycling a go, or offer your support to others, so more people can discover why #BikeIsBest.

You can also show your support by paying a visit to your local bike shop that has registered to support the #BikeIsBest campaign.

Find your nearest #BikeIsBest supporting bike shop now

 

 

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