This is a trade facing website. Visit the ACT's consumer site thecyclingexperts.co.uk for information and advice on cycling and find your local independent cycle retailer.

Search News

Results: 1-10 of 880


16 Feb 2026

A 18-strong coalition of business organisations and tax experts, including the ACT and led-by its parent company Bira, has today written to the Exchequer Secretary to the Treasury calling for a...

10 Feb 2026

The global Cytech training network says it’s strengthening its reach with the opening of its first-ever training facility in Wales. 

4 Feb 2026

Cycling campaigners have criticised the BBC for publishing a “one-sided” report on e-bike pavement parking that blamed riders while overlooking other pedestrian hazards.

4 Feb 2026

British Transport Police (BTP) have abandoned a controversial policy that meant officers would not investigate bicycle thefts if a bike had been left outside a railway station for more than two...

3 Feb 2026

Cycling governing bodies have called on the Government to commit £30 million in targeted public investment to deliver what they describe as “transformational” benefits for...

29 Jan 2026

The government's decision to give pubs a 15% business rates discount while excluding independent retailers is a "poor decision based on politics rather than what is good for the local economy",...

27 Jan 2026

For most cycling businesses operating a workshop, public and products liability isn't optional. It's critical. Joanna Evans, Head of Bikmo for Business, explains in the next installment of a...

16 Jan 2026

The 2027 Tour de France and Tour de France Femmes avec Zwift will start in the UK for the first time together, with ten towns and cities across Scotland, England and Wales set to host the...

16 Jan 2026

ACT Director Jonathan Harrison will feature on an expert e-bike panel at both iceBike* 2026 events, joining key industry figures to discuss safety, perception and trust in the growing UK e-bike...

15 Jan 2026

Independent retailers across Scotland have been left disappointed by the Scottish Budget, with Bira warning that the measures announced fall short of what is...

Back to news menu

Latest #BikeIsBest campaign launched: When more people cycle, everyone wins

Posted on in Business News , Cycles News , Outdoor News, Political News

#Bike Is BestBikeIsBest, the cycle industry campaign supported by leading brands, retailers, organisations and cycling advocacy groups, has launched its latest campaign: When more people cycle, everyone wins.

The concept behind the film is: Everyone hates traffic, right? Well, it's not going anywhere, unless we do something about it. You see, when we make space for cycling, people switch - which is good news for them because it's great fun. But it's also good news, even if you're driving.

Watch the video now:

 

 

Join the #BikeIsBest movement - it's free and easy!

Hundreds of thousands of people already enjoy riding their bikes, we are inviting you to join them. Make a pledge to give cycling a go, or offer your support to others, so more people can discover why #BikeIsBest.

You can also show your support by paying a visit to your local bike shop that has registered to support the #BikeIsBest campaign.

Find your nearest #BikeIsBest supporting bike shop now

 

 

Back to news menu

Useful links

If you have any other queries please contact us.