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29 May 2026

ACT Director Jonathan Harrison Featured on Latest BikeBiz Podcast Discussing E-Bike Positive

29 May 2026

New data shared by ACT partner V12 highlights the growing role of finance in the cycle retail sector

28 May 2026

Cycling UK is launching The Big Fix, a national campaign helping people get unused bikes back on the road

27 May 2026

New research suggesting motorists are increasingly turning to cycling as fuel prices rise

15 May 2026

BT has announced price increases on copper lines, ISDN and multiline setups starting from May 2026

14 May 2026

Following a strong industry response to Gogeta’s decision to remove retailer fees entirely, the cycle-to-work provider is encouraging independent retailers to take a more proactive role in...

8 May 2026

Bike shops across the UK have been at the centre of a week-long celebration

1 May 2026

An independent bike shop in Yorkshire has been crowned the first ever Local Bike Shop Awards winner, securing 42% of the public vote.

1 May 2026

ACT partner Gogeta has announced it has cut retailer fees to 0% effective immediately, becoming the first UK cycle-to-work scheme to remove retailer charges entirely.

24 Apr 2026

Cycling enthusiasts across the UK are being invited to vote for their favourite independent bike shop as the first ever Local Bike Shop Awards enters its final stage.

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Latest #BikeIsBest campaign launched: When more people cycle, everyone wins

Posted on in Business News , Cycles News , Outdoor News, Political News

#Bike Is BestBikeIsBest, the cycle industry campaign supported by leading brands, retailers, organisations and cycling advocacy groups, has launched its latest campaign: When more people cycle, everyone wins.

The concept behind the film is: Everyone hates traffic, right? Well, it's not going anywhere, unless we do something about it. You see, when we make space for cycling, people switch - which is good news for them because it's great fun. But it's also good news, even if you're driving.

Watch the video now:

 

 

Join the #BikeIsBest movement - it's free and easy!

Hundreds of thousands of people already enjoy riding their bikes, we are inviting you to join them. Make a pledge to give cycling a go, or offer your support to others, so more people can discover why #BikeIsBest.

You can also show your support by paying a visit to your local bike shop that has registered to support the #BikeIsBest campaign.

Find your nearest #BikeIsBest supporting bike shop now

 

 

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