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16 Jan 2026

The 2027 Tour de France and Tour de France Femmes avec Zwift will start in the UK for the first time together, with ten towns and cities across Scotland, England and Wales set to host the...

16 Jan 2026

ACT Director Jonathan Harrison will feature on an expert e-bike panel at both iceBike* 2026 events, joining key industry figures to discuss safety, perception and trust in the growing UK e-bike...

15 Jan 2026

Independent retailers across Scotland have been left disappointed by the Scottish Budget, with Bira warning that the measures announced fall short of what is...

15 Jan 2026

ACT service partner Bikebook has featured alongside the most promising startup businesses of 2026 in the long-running Startups 100 Index, an annual list celebrating the UK’s most...

9 Jan 2026

ACT parent company Bira has has demanded equal treatment for small shops after the government announced plans to water down business rate rises for pubs.

9 Jan 2026

Bikeability has responded to a report that found participation in its child cycling proficiency scheme has fallen across parts of the Midlands, particularly in the West Midlands, and it believes...

8 Jan 2026

Councils across England have received more than £626m in government funding to deliver new walking, wheeling and cycling schemes, with enough investment to build 500 miles of routes and...

23 Dec 2025

An end of year message from Jonathan Harrison, Director of the ACT.

23 Dec 2025

Labour’s transport chief has talked up the government’s latest active travel funding pledge while not being drawn on specific national aims for walking and cycling, despite calls for...

23 Dec 2025

A $1.6 million anti-counterfeiting bust has seen illegal bicycle products seized after an investigation targeting listings on AliExpress, a Chinese retail giant whose website is accessible to...

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Latest #BikeIsBest campaign launched: When more people cycle, everyone wins

Posted on in Business News , Cycles News , Outdoor News, Political News

#Bike Is BestBikeIsBest, the cycle industry campaign supported by leading brands, retailers, organisations and cycling advocacy groups, has launched its latest campaign: When more people cycle, everyone wins.

The concept behind the film is: Everyone hates traffic, right? Well, it's not going anywhere, unless we do something about it. You see, when we make space for cycling, people switch - which is good news for them because it's great fun. But it's also good news, even if you're driving.

Watch the video now:

 

 

Join the #BikeIsBest movement - it's free and easy!

Hundreds of thousands of people already enjoy riding their bikes, we are inviting you to join them. Make a pledge to give cycling a go, or offer your support to others, so more people can discover why #BikeIsBest.

You can also show your support by paying a visit to your local bike shop that has registered to support the #BikeIsBest campaign.

Find your nearest #BikeIsBest supporting bike shop now

 

 

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