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17 Sep 2025

Cycling retail specialists including the ACT has praised a recent Guardian feature on the topic of e-bikes and the use of illegal and unregulated models, with the piece providing...

15 Sep 2025

Dublin-based cycle workshop the Rediscovery Centre has achieved Cytech accreditation for its workshop team after completing advanced training with Activate Cycle Academy, an Oxford-based...

13 Sep 2025

With D2C bike brands facing significant headwinds, local bike have seen modest but real improvements in profits and prospects. Partnerships like ACT and Bikmo are helping independents strengthen...

5 Sep 2025

The average cycle trip in England lasted 24 minutes in 2024, remaining consistent with the previous year, new figures from the National Travel Survey have revealed.

4 Sep 2025

A panel event hosted by ACT Director Jonathan Harrison will focus on retailer experiences and how they are adapting to a number of challenges within the sector at this year’s inaugural...

3 Sep 2025

Cycling just two miles to work can improve heart health by up to 30 per cent compared with driving, new research has shown.

3 Sep 2025

The UK is far behind most European countries in e-bike sales, according to new research from ACT member Paul's Cycles.

2 Sep 2025

A barber's shop in Northern Ireland has proved that it's a cut above the rest by picking up the inaugural Love Your High Street Award 2025, following a public vote that attracted over 2,230...

29 Aug 2025

Pre-registration has now opened for the very first Cycling Industry News Live (CIN Live) show, taking place on Sunday 14 and Monday 15 September 2025 at NAEC Stoneleigh, Warwickshire.

20 Aug 2025

ACT parent company Bira has expressed serious concern following today's announcement that UK inflation rose to 3.8% in July, higher than the expected 3.7% and marking the tenth consecutive month...

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Latest #BikeIsBest campaign launched: When more people cycle, everyone wins

Posted on in Business News , Cycles News , Outdoor News, Political News

#Bike Is BestBikeIsBest, the cycle industry campaign supported by leading brands, retailers, organisations and cycling advocacy groups, has launched its latest campaign: When more people cycle, everyone wins.

The concept behind the film is: Everyone hates traffic, right? Well, it's not going anywhere, unless we do something about it. You see, when we make space for cycling, people switch - which is good news for them because it's great fun. But it's also good news, even if you're driving.

Watch the video now:

 

 

Join the #BikeIsBest movement - it's free and easy!

Hundreds of thousands of people already enjoy riding their bikes, we are inviting you to join them. Make a pledge to give cycling a go, or offer your support to others, so more people can discover why #BikeIsBest.

You can also show your support by paying a visit to your local bike shop that has registered to support the #BikeIsBest campaign.

Find your nearest #BikeIsBest supporting bike shop now

 

 

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