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2 Jul 2025

MPs have called on Amazon and eBay to tighten controls after e-bikes and chargers flagged as serious fire risks were found for sale on their platforms.

25 Jun 2025

The E-Bike Positive campaign has seen major success in the first half of 2025, with its message reaching nearly 8 million people across the UK through high-profile media coverage and growing...

20 Jun 2025

The House of Commons Business and Trade Committee has asked the ACT, and its parent company Bira, to help them reach out to small business retailers across the country, for their quick input on...

20 Jun 2025

Activate Cycle Academy has reopened its Cytech training facility in Darlington, offering a full range of courses from Home Mechanic up to Cytech Technical Three.
 

18 Jun 2025

The Association of Cycle Traders believes the time has come for greater accountability throughout our supply chain, writes ACT Director Jonathan Harrison in an article published for BikeBiz.

16 Jun 2025

The ACT has welcomed the All-Party Parliamentary Group for Cycling and Walking's report "Unregulated and Unsafe: The Threat of Illegal E-Bikes", which calls for urgent Government action to...

11 Jun 2025

A new academic study has found that overzealous pro-cycling campaigners on social media may be inadvertently damaging the case for better cycling infrastructure across the UK.

11 Jun 2025

Bira has welcomed the Welsh Government's consultation on business rate reforms for retail shops, whilst calling for significant improvements to ensure the proposals truly support high street...

10 Jun 2025

Bike thefts across England and Wales have continued their steady decline, according to new data released by cycle insurance specialist Bikmo.

9 Jun 2025

Retailers on Britain's high streets are being encouraged to put themselves forward for the first-ever Love Your High Street Awards, designed to celebrate the small businesses that bring...

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How to put product at the front and centre of your social media strategy

Posted on in Business News , Cycles News

Social media is awash with tricks, tactics and strategies. Sometimes there are too many approaches to choose from and it can be difficult to know how to best spend your time and effort. This week Maybe* are introducing you to Wool Warehouse, a crafting haven for which product is king. Here the owners share their social media tips so that you can learn from their product-led approach.

A product first approach

Wool Warehouse is an indie business based in Leamington Spa, Warwickshire which has scaled from a single store to a huge online business.

Wool Warehouse is owned and run by Holly and Andy. Though the business has developed into an online heavyweight, it is still a bricks-and-mortar retailer with customers flocking to buy yarn from the Leamington Spa premises.

Proud to be an independent retailer, the shop owners focus heavily on social media - a strategy which proved critical during the multiple lockdowns. They approached the challenging period with a clear and simple social media mantra: 'Product, product product'.

Wool Warehouse brings its products to life by showing the variety and breadth of ways the products can be used. Holly and Andy use video so followers can see the products in action, as well as finished ‘makes' from customers or members of staff. On Instagram Stories followers can expect to find product and patterns providing a constant supply of fresh, creative inspiration.

Wool Warehouse knows how to engage an audience and the team uses a selection of crafting and product related hashtags. They ensure they tag customers or influential crafters who do great things with their products and re-share content from other crafters.

It's not just the business but the whole team which is heavily present and passionate on social media. They regularly feature in content using the product which helps customers get to know the real people behind the scenes. This approach has helped them retain their indie reputation despite the business' significant online presence.

For a business like Wool Warehouse, product is key. Whether it's a specific thread or wool; a pattern or a finished crafted item; they understand their customer's requirements and create content that resonates.

 

Improve your social media with Maybe*

ACT Gold members can benefit from 20% discount and Silver members benefit from 10% discount. Maybe* also hold monthly social media masterclasses on the first Wednesday of every month at 8pm.

Sign up for the master class

Find out more about how Maybe* can benefit your business here.

 

 

 

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