How to put product at the front and centre of your social media strategy
Posted on in Business News , Cycles News
media is awash with tricks, tactics and strategies. Sometimes there are too many approaches to choose from and it can be difficult to know how to best spend your time and effort. This week Maybe* are introducing you to Wool Warehouse, a crafting haven for which product is king. Here the owners share their social media tips so that you can learn from their product-led approach.
A product first approach
Wool Warehouse is an indie business based in Leamington Spa, Warwickshire which has scaled from a single store to a huge online business.
Wool Warehouse is owned and run by Holly and Andy. Though the business has developed into an online heavyweight, it is still a bricks-and-mortar retailer with customers flocking to buy yarn from the Leamington Spa premises.
Proud to be an independent retailer, the shop owners focus heavily on social media - a strategy which proved critical during the multiple lockdowns. They approached the challenging period with a clear and simple social media mantra: 'Product, product product'.
Wool Warehouse brings its products to life by showing the variety and breadth of ways the products can be used. Holly and Andy use video so followers can see the products in action, as well as finished ‘makes' from customers or members of staff. On Instagram Stories followers can expect to find product and patterns providing a constant supply of fresh, creative inspiration.
Wool Warehouse knows how to engage an audience and the team uses a selection of crafting and product related hashtags. They ensure they tag customers or influential crafters who do great things with their products and re-share content from other crafters.
It's not just the business but the whole team which is heavily present and passionate on social media. They regularly feature in content using the product which helps customers get to know the real people behind the scenes. This approach has helped them retain their indie reputation despite the business' significant online presence.
For a business like Wool Warehouse, product is key. Whether it's a specific thread or wool; a pattern or a finished crafted item; they understand their customer's requirements and create content that resonates.
Improve your social media with Maybe*
ACT Gold members can benefit from 20% discount and Silver members benefit from 10% discount. Maybe* also hold monthly social media masterclasses on the first Wednesday of every month at 8pm.
Find out more about how Maybe* can benefit your business here.