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12 Dec 2025

Electric bike specialist title CyclingElectric.com has announced that its e-bike Demo Days will return to the four established locations in 2026, following a successful series of...

11 Dec 2025

ACT parent company Bira has called on the Scottish Government to follow Wales's example and introduce genuine business rates reductions for retail premises ahead of the Scottish Budget on 13...

11 Dec 2025

An ACT member has picked up a ‘Mechanic of the Month’ award in a rare win for an entire team.

10 Dec 2025

The ACT has joined more than 50 organisations in signing a letter to transport secretary Heidi Alexander calling for clearer, measurable national targets for walking, wheeling and cycling in...

10 Dec 2025

A Cytech training provider has secured government support under the Skills for Life campaign to offer part-funded Cytech Skills Bootcamps in Surrey.

9 Dec 2025

In a cycling business where risks vary wildly by size, services, stock and setup, understanding your specific exposures, choosing a provider who truly knows the industry, and regularly reviewing...

2 Dec 2025

Independent retailers across the UK are facing business rates increases of up to 15% next year despite government promises of the "lowest tax rates since 1991", ACT parent company Bira has...

1 Dec 2025

As of Thursday 1st January 2026, the E-Bike Positive campaign will fall under the joint guardianship of the Bicycle Association (BA) and the Association of Cycle Traders (ACT).

27 Nov 2025

Cycling charity and ACT member Life Cycle has helped a former prisoner gain key bike mechanic skills to help “break the cycle of reoffending” through a Cytech-accredited training...

26 Nov 2025

The ACT has welcomed the Government's decision not to impose a cap on the cycle to work scheme, calling it "common sense prevailing" after weeks of speculation threatened a vital sales tool for...

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#ShopKind campaign gathers momentum as retail industry comes together to tackle shopworker abuse

Posted on in Business News , Cycles News

  • 1.2 million incidents of verbal abuse and 40,000 incidents of violence against shopworkers in the last year
  • 65% of shopworkers have experienced Covid-related threats with 400 abused every day

The #ShopKind campaign was launched in April with the purpose of spreading awareness of the violence that takes place in shops on a daily basis.

40,00Shopkind0 shopworkers were victims of violence in the last year according to a 2021 Crime Report from the Association of Convenience Stores (ACS).

ACS are a member of the Independent Retailers Confederation (IRC), a well-established organisation representing c.100,000 independent retailers throughout the UK. 

The Crime Report comes as the UK's biggest retailers, the Home Office and independent charity Crimestoppers have today rallied together and launched a new campaign urging the public to ShopKind after the reopening of non-essential stores and shops across the country.

The #ShopKind campaign urges the public to be mindful of shopworkers' essential role in supporting people during these difficult times and emphasises that we should all treat workers and other customers with respect, kindness and gratitude.

The Home Office backed campaign is supported by major high street names as well as the nation's independent shopkeepers, and the shopworkers Union USDAW. Over 100 retailers, local authorities and police representatives are supporting the campaign. The ShopKind campaign will be visible across high streets and social media from today.

Abuse and violence towards shopworkers is a bigger problem than many people might think, with at least 400 shopworkers abused every day according to the British Retail Consortium.

The 2021 Crime Report, shows that over the past year there have been over 1.2million incidents of verbal abuse, and around 40,000 incidents of violence against people working in convenience stores. Of these, more than a quarter involved a weapon, such as a knife, hammer, axe, or syringe.

Two-thirds of retailers (65%) have experienced Covid-related threats, with the most common causes of abuse being: reminding customers to wear face coverings, reminding customers of social distancing measures and queueing outside stores.

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