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16 Jan 2026

The 2027 Tour de France and Tour de France Femmes avec Zwift will start in the UK for the first time together, with ten towns and cities across Scotland, England and Wales set to host the...

16 Jan 2026

ACT Director Jonathan Harrison will feature on an expert e-bike panel at both iceBike* 2026 events, joining key industry figures to discuss safety, perception and trust in the growing UK e-bike...

15 Jan 2026

Independent retailers across Scotland have been left disappointed by the Scottish Budget, with Bira warning that the measures announced fall short of what is...

15 Jan 2026

ACT service partner Bikebook has featured alongside the most promising startup businesses of 2026 in the long-running Startups 100 Index, an annual list celebrating the UK’s most...

9 Jan 2026

ACT parent company Bira has has demanded equal treatment for small shops after the government announced plans to water down business rate rises for pubs.

9 Jan 2026

Bikeability has responded to a report that found participation in its child cycling proficiency scheme has fallen across parts of the Midlands, particularly in the West Midlands, and it believes...

8 Jan 2026

Councils across England have received more than £626m in government funding to deliver new walking, wheeling and cycling schemes, with enough investment to build 500 miles of routes and...

23 Dec 2025

An end of year message from Jonathan Harrison, Director of the ACT.

23 Dec 2025

Labour’s transport chief has talked up the government’s latest active travel funding pledge while not being drawn on specific national aims for walking and cycling, despite calls for...

23 Dec 2025

A $1.6 million anti-counterfeiting bust has seen illegal bicycle products seized after an investigation targeting listings on AliExpress, a Chinese retail giant whose website is accessible to...

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#ShopKind campaign gathers momentum as retail industry comes together to tackle shopworker abuse

Posted on in Business News , Cycles News

  • 1.2 million incidents of verbal abuse and 40,000 incidents of violence against shopworkers in the last year
  • 65% of shopworkers have experienced Covid-related threats with 400 abused every day

The #ShopKind campaign was launched in April with the purpose of spreading awareness of the violence that takes place in shops on a daily basis.

40,00Shopkind0 shopworkers were victims of violence in the last year according to a 2021 Crime Report from the Association of Convenience Stores (ACS).

ACS are a member of the Independent Retailers Confederation (IRC), a well-established organisation representing c.100,000 independent retailers throughout the UK. 

The Crime Report comes as the UK's biggest retailers, the Home Office and independent charity Crimestoppers have today rallied together and launched a new campaign urging the public to ShopKind after the reopening of non-essential stores and shops across the country.

The #ShopKind campaign urges the public to be mindful of shopworkers' essential role in supporting people during these difficult times and emphasises that we should all treat workers and other customers with respect, kindness and gratitude.

The Home Office backed campaign is supported by major high street names as well as the nation's independent shopkeepers, and the shopworkers Union USDAW. Over 100 retailers, local authorities and police representatives are supporting the campaign. The ShopKind campaign will be visible across high streets and social media from today.

Abuse and violence towards shopworkers is a bigger problem than many people might think, with at least 400 shopworkers abused every day according to the British Retail Consortium.

The 2021 Crime Report, shows that over the past year there have been over 1.2million incidents of verbal abuse, and around 40,000 incidents of violence against people working in convenience stores. Of these, more than a quarter involved a weapon, such as a knife, hammer, axe, or syringe.

Two-thirds of retailers (65%) have experienced Covid-related threats, with the most common causes of abuse being: reminding customers to wear face coverings, reminding customers of social distancing measures and queueing outside stores.

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