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27 Nov 2025

Cycling charity and ACT member Life Cycle has helped a former prisoner gain key bike mechanic skills to help “break the cycle of reoffending” through a Cytech-accredited training...

26 Nov 2025

The ACT has welcomed the Government's decision not to impose a cap on the cycle to work scheme, calling it "common sense prevailing" after weeks of speculation threatened a vital sales tool for...

25 Nov 2025

Longstanding independent Ipswich bike shop Elmy Cycles has installed brand-new doors and adjusted its layout, thanks to funding from Ipswich Borough Council under the Town Fund Grant Scheme.

24 Nov 2025

More than three-quarters of independent retailers, including some of those in the cycling retail sector, are boycotting Black Friday this year, rejecting pressure...

24 Nov 2025

Belhaven Bikes has announced the winner of its 20th anniversary prize draw, celebrating two decades in business.

21 Nov 2025

 Following numerous requests from members, here is an update on the speculation surrounding possible changes to the Cycle to Work scheme.

18 Nov 2025

Independent retailers are warning that proposed changes to the Cycle to Work scheme risk deepening pressures already felt on the shop floor. Writing on LinkedIn just under a week ago, A&S...

17 Nov 2025

Cycling industry bodies have reacted with alarm to reports that the Government is considering re-introducing a spending cap on Cycle to Work purchases, a proposal expected to be examined as part...

13 Nov 2025

The ACT will exhibit at COREbike for the first time in 2026, further strengthening its presence across the UK cycle industry.

11 Nov 2025

Used e-bike batteries are piling up because too many suppliers are failing to meet their legal obligations and it’s time to stop being polite about it, writes ACT Director Jonathan...

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#ShopKind campaign gathers momentum as retail industry comes together to tackle shopworker abuse

Posted on in Business News , Cycles News

  • 1.2 million incidents of verbal abuse and 40,000 incidents of violence against shopworkers in the last year
  • 65% of shopworkers have experienced Covid-related threats with 400 abused every day

The #ShopKind campaign was launched in April with the purpose of spreading awareness of the violence that takes place in shops on a daily basis.

40,00Shopkind0 shopworkers were victims of violence in the last year according to a 2021 Crime Report from the Association of Convenience Stores (ACS).

ACS are a member of the Independent Retailers Confederation (IRC), a well-established organisation representing c.100,000 independent retailers throughout the UK. 

The Crime Report comes as the UK's biggest retailers, the Home Office and independent charity Crimestoppers have today rallied together and launched a new campaign urging the public to ShopKind after the reopening of non-essential stores and shops across the country.

The #ShopKind campaign urges the public to be mindful of shopworkers' essential role in supporting people during these difficult times and emphasises that we should all treat workers and other customers with respect, kindness and gratitude.

The Home Office backed campaign is supported by major high street names as well as the nation's independent shopkeepers, and the shopworkers Union USDAW. Over 100 retailers, local authorities and police representatives are supporting the campaign. The ShopKind campaign will be visible across high streets and social media from today.

Abuse and violence towards shopworkers is a bigger problem than many people might think, with at least 400 shopworkers abused every day according to the British Retail Consortium.

The 2021 Crime Report, shows that over the past year there have been over 1.2million incidents of verbal abuse, and around 40,000 incidents of violence against people working in convenience stores. Of these, more than a quarter involved a weapon, such as a knife, hammer, axe, or syringe.

Two-thirds of retailers (65%) have experienced Covid-related threats, with the most common causes of abuse being: reminding customers to wear face coverings, reminding customers of social distancing measures and queueing outside stores.

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