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16 May 2022

Millions of people across the country will benefit from cleaner air and cheaper ways to travel and keep active, thanks to £200 million of government funding for new walking and cycling...

12 May 2022

Local Bike Shop Day 2022 was a great success across the UK, with online platforms thriving as well as a surge in the physical footfall seen in-stores!

12 May 2022

We Can, You Can is a celebration of the many faces of cycling. The way we move is changing. And the people leading the change are like me and you. We can, you can.

10 May 2022

The speech sets out the government’s agenda for the upcoming Parliament, outlining proposed policies and legislation. An overview of the main announcements relevant to independent shops is...

28 Apr 2022

To celebrate Local Bike Shop Day on Saturday 30 April, BetterPoints are offering QUINTUPLE points and the chance to win a £55 bike service by choosing to travel on two...

26 Apr 2022

Wheels for Wellbeing is a Disabled people’s cycling organisation who campaign for equal access to cycling...

26 Apr 2022

The annual celebration of bike shops across the nation is fast approaching! Be sure to pop down to your local bike shop this Saturday to get a taste of the passion, knowledge and personalised...

21 Apr 2022

On Local Bike Shop Day 4 lucky customers that purchase a bike through Cyclescheme will be awarded a £250 cycling voucher for the store they collect the bike from! In addition to offering a...

21 Apr 2022

Cytech are attending the Cycle Show and will be demonstrating key practices in bike maintenance that are useful for both the trade and public. Alongside the show we're offering...

21 Apr 2022

The Scottish Government retail division are looking for input with regards to the recent adaptations in response to the Covid-19 pandemic.

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Take the Which? Cash Friendly Pledge

Posted on in Business News , Cycles News

The coronavirus pandemic has had a huge impact on the way people shop and pay for things, with many benefiting from digital payments for the first time. However, for the millions of people who rely on cash, the last year has presented some serious challenges.

Recent research from consumer organisation Which? has found that 1 in 3 people have struggled to pay for things with cash since the start of the pandemic, which has resulted in many consumers - especially those who are cash dependent, of which there are 2.5 million - being unable to purchase even essential goods. Worryingly, thousands more have been left feeling ashamed or stressed because of fears their cash will be rejected at the till.

In response, Which? and Bira want to team up with ‘cash friendly' retailers on a new voluntary initiative that aims to protect customers' option to pay with cash. On the 13th of May, it will be launching it's Cash Friendly Pledge - a public commitment from retailers that they're accepting cash.

While Which? recognises that many retailers do accept cash, and have been throughout the pandemic, it's engagement with consumers - cash dependent or not - has told them they'd benefit from reassurance that retailers are committed to protecting this important payment option. The pledge can be dropped if a retailer changes it's payment policy, and does not require signatories to accept cash for a specific period of time or to prioritise accepting cash over other payment methods.

The names of retailers who've taken the Pledge will be announced at Which?'s public launch in May, which will be promoted in national and trade media and supported by a campaign on social media, in the Which? Money magazine, across online content and in communications to it's members and supporters. They've also created Cash Friendly promotional materials that can be incorporated into online and in-store marketing materials.

To take the pledge, Which? is asking businesses to complete this digital form, which provides further information about the conditions of the pledge.

Any questions or requests for further information on how to get involved with the launch can be emailed to cashfriendly@which.co.uk.

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