This is a trade facing website. Visit the ACT's consumer site thecyclingexperts.co.uk for information and advice on cycling and find your local independent cycle retailer.

Search News

Results: 1-10 of 826


21 Aug 2026

A new report from the Urban Transport Group (UTG) has called for greater investment in walking, wheeling and cycling to make public transport journeys more accessible and create better-connected...

21 Aug 2026

Free entry is on offer for visitors to Cycling Industry News Live 2026, with the two-day cycling industry event returning to NAEC Stoneleigh in Warwickshire on Sunday 20 and Monday 21...

20 Aug 2026

The City of London Police’s dedicated Cycling Team has seized more than 800 non-compliant e-bikes and e-motorbikes since launching in 2023, with the specialist unit adapting its tactics as...

20 Aug 2026

Falling gig-economy pay and increasing competition are creating incentives for delivery riders to use faster, illegal electric vehicles to complete more orders, while also creating wider...

19 Aug 2026

London’s Cycleway network has grown five-fold over the past decade to 450km, but cycling industry campaigners say more needs to be done across the UK to replicate the progress made in the...

4 Aug 2026

The Association of Cycle Traders (ACT) and the Bicycle Association (BA) are delighted to announce that the E-Bike Positive campaign has been shortlisted in the Cycle Advocacy category at the...

4 Aug 2026

The Metropolitan Police have seized more than 2,500 illegal electric bikes and e-scooters so far this year – already exceeding the total number seized during the whole of 2025.

3 Aug 2026

The Bikeability Trust has launched Cycles for Children, a new national fundraising appeal designed to help children continue cycling after completing their Bikeability training.

27 Jul 2026

 What is Sofa to Saddle? Think couch to 5K but with bikes! Sofa to Saddle is the new app that is going to have everyone talking, and cycling.
 

24 Jul 2026

Cycle finance values rose by almost 18% year on year in Q2 2026, according to new data from ACT service partner V12 Retail Finance, suggesting consumers continue to make higher-value cycling...

Back to news menu

ACT partners with Maybe* to help cycling retailers find social media success

Posted on in Business News , Cycles News

The Association of Cycle Traders are partnering with the social media management platform Maybe* in a bid to get more cycling retailers up-to-date in the world of social media.

 

Social media has become increasingly important in today's selling environment. With online sales growth skyrocketing to a 13-year high, and the pandemic causing an irreversible shift to the consumer shopping mind set, it's never been more important to up your online game.

If your business isn't on social media, you could be missing out on significant value, including new customers, insights into your brand, and audience and engagement opportunities with customers and competitors alike. Plus, social media can be a highly cost-effective way of reaching your customers in a personalised way.

Maybe* has been helping businesses increase their use of digital channels for over 5 years and has developed a bespoke set of digital tools and widespread digital programs that help increase businesses digital skills, and both online/ offline sales.

This unique set of tools connects the online and offline world and is supported by a comprehensive training program that accelerates social media adoption and delivers business results. Maybe* have proven that enabling businesses to see comparative performance is a great motivator that inspires businesses to improve their digital activity in any location or sector.

"We are delighted to be providing ACT members with tools and training that will help them make social media deliver more sales. The monthly workshops and trends report will provide all Independent Bike Shops with a way to accelerate how they connect with their customers". Polly Barnfield, OBE. CEO Maybe*

 

How this partnership will benefit ACT members

The ACT have taken the lead in launching this innovative social media solution to the cycle industry and the wider retail sector and are very excited to utilise the bespoke technology to benefit IBDs.

The social media data, tools and training included in the dashboard that each business can access on demand includes:

👂What are our customers saying
❤How do our customers feel
👫Who is influencing their buying decisions
😍How can we engage them in our conversation
🤔What are our competitors saying
📈What is the impact of social media on our sales instore and online
⭐Automated custom audience building for Facebook ads
✅Multiple reports that can combine social media data with any other data set
📚Training on demand for all levels of users from beginners to advanced

Free Monthly Social Media Masterclass for ACT Members

To benefit ACT members further still, Maybe* will be holding a live session every month that members can bring their social media problems to.It happens on the first Wednesday of every month at 8pm. Every attendee will be given access to a Maybe* account that will enable them to see this data on a daily basis and will show you how to increase your engagement with existing and potential customers.

The Maybe* platform collates the data from 3.9 million businesses from Twitter, Facebook and Instagram on a daily basis and provides engagement, insight and reporting tools that enable clients to increase their sales via social media. That means that they can see what's working best.

During this Masterclass you'll discover each month which IBDs have had the most social media engagement and why.

Learn from social media experts that help retailers across the UK use social media to increase sales and build stronger relationships with customers.

Find out more about Maybe* now

 

Back to news menu

Useful links

If you have any other queries please contact us.