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The British Transport Police (BTP) has confirmed it will not investigate thefts of bicycles left outside train stations if the bike has been unattended for more than two hours, a policy critics...

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30 Sep 2025

Families took to the streets of Brighton and Hove for a mass bike ride to support a call  for safer, connected cycle routes and encouraging more people to take up cycling.

29 Sep 2025

Bira has welcomed the Government's announcement of a £5 billion Pride in Place programme, saying it will provide the kind of support high street businesses need to thrive.

24 Sep 2025

An independent Scottish cycling retailer is celebrating 20 years in business this month with a prize draw and ‘celebratory cupcakes’ during an event at the shop.

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ACT partners with Maybe* to help cycling retailers find social media success

Posted on in Business News , Cycles News

The Association of Cycle Traders are partnering with the social media management platform Maybe* in a bid to get more cycling retailers up-to-date in the world of social media.

 

Social media has become increasingly important in today's selling environment. With online sales growth skyrocketing to a 13-year high, and the pandemic causing an irreversible shift to the consumer shopping mind set, it's never been more important to up your online game.

If your business isn't on social media, you could be missing out on significant value, including new customers, insights into your brand, and audience and engagement opportunities with customers and competitors alike. Plus, social media can be a highly cost-effective way of reaching your customers in a personalised way.

Maybe* has been helping businesses increase their use of digital channels for over 5 years and has developed a bespoke set of digital tools and widespread digital programs that help increase businesses digital skills, and both online/ offline sales.

This unique set of tools connects the online and offline world and is supported by a comprehensive training program that accelerates social media adoption and delivers business results. Maybe* have proven that enabling businesses to see comparative performance is a great motivator that inspires businesses to improve their digital activity in any location or sector.

"We are delighted to be providing ACT members with tools and training that will help them make social media deliver more sales. The monthly workshops and trends report will provide all Independent Bike Shops with a way to accelerate how they connect with their customers". Polly Barnfield, OBE. CEO Maybe*

 

How this partnership will benefit ACT members

The ACT have taken the lead in launching this innovative social media solution to the cycle industry and the wider retail sector and are very excited to utilise the bespoke technology to benefit IBDs.

The social media data, tools and training included in the dashboard that each business can access on demand includes:

👂What are our customers saying
❤How do our customers feel
👫Who is influencing their buying decisions
😍How can we engage them in our conversation
🤔What are our competitors saying
📈What is the impact of social media on our sales instore and online
⭐Automated custom audience building for Facebook ads
✅Multiple reports that can combine social media data with any other data set
📚Training on demand for all levels of users from beginners to advanced

Free Monthly Social Media Masterclass for ACT Members

To benefit ACT members further still, Maybe* will be holding a live session every month that members can bring their social media problems to.It happens on the first Wednesday of every month at 8pm. Every attendee will be given access to a Maybe* account that will enable them to see this data on a daily basis and will show you how to increase your engagement with existing and potential customers.

The Maybe* platform collates the data from 3.9 million businesses from Twitter, Facebook and Instagram on a daily basis and provides engagement, insight and reporting tools that enable clients to increase their sales via social media. That means that they can see what's working best.

During this Masterclass you'll discover each month which IBDs have had the most social media engagement and why.

Learn from social media experts that help retailers across the UK use social media to increase sales and build stronger relationships with customers.

Find out more about Maybe* now

 

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