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9 Jul 2025

A recent BBC Breakfast segment has sparked backlash from the cycling community over its portrayal of e-bikes, with critics accusing the broadcaster of conflating legal e-bikes with illegal,...

8 Jul 2025

More than 30 locations across Scotland have seen a major rise in the number of people cycling, according to newly released data.

7 Jul 2025

Sixteen illegally upgraded e-bikes capable of speeds up to 40mph have been seized and disposed of in a joint enforcement operation in Birmingham city centre.

7 Jul 2025

Bristol-based Cytech training provider and ACT member Life Cycle has launched its award-winning Bikes Beyond Bars programme at HMP Bullingdon, expanding a project that has already impacted lives...

4 Jul 2025

New data from Strava reveals a major surge in cycling across the UK, with Gen Z and Millennials leading the charge.

3 Jul 2025

Shimano has launched an urgent investigation into what it describes as a “critical” shortage of skilled bike mechanics across Europe, warning that the situation threatens to...

2 Jul 2025

MPs have called on Amazon and eBay to tighten controls after e-bikes and chargers flagged as serious fire risks were found for sale on their platforms.

25 Jun 2025

The E-Bike Positive campaign has seen major success in the first half of 2025, with its message reaching nearly 8 million people across the UK through high-profile media coverage and growing...

20 Jun 2025

The House of Commons Business and Trade Committee has asked the ACT, and its parent company Bira, to help them reach out to small business retailers across the country, for their quick input on...

20 Jun 2025

Activate Cycle Academy has reopened its Cytech training facility in Darlington, offering a full range of courses from Home Mechanic up to Cytech Technical Three.
 

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ACT partners with Maybe* to help cycling retailers find social media success

Posted on in Business News , Cycles News

The Association of Cycle Traders are partnering with the social media management platform Maybe* in a bid to get more cycling retailers up-to-date in the world of social media.

 

Social media has become increasingly important in today's selling environment. With online sales growth skyrocketing to a 13-year high, and the pandemic causing an irreversible shift to the consumer shopping mind set, it's never been more important to up your online game.

If your business isn't on social media, you could be missing out on significant value, including new customers, insights into your brand, and audience and engagement opportunities with customers and competitors alike. Plus, social media can be a highly cost-effective way of reaching your customers in a personalised way.

Maybe* has been helping businesses increase their use of digital channels for over 5 years and has developed a bespoke set of digital tools and widespread digital programs that help increase businesses digital skills, and both online/ offline sales.

This unique set of tools connects the online and offline world and is supported by a comprehensive training program that accelerates social media adoption and delivers business results. Maybe* have proven that enabling businesses to see comparative performance is a great motivator that inspires businesses to improve their digital activity in any location or sector.

"We are delighted to be providing ACT members with tools and training that will help them make social media deliver more sales. The monthly workshops and trends report will provide all Independent Bike Shops with a way to accelerate how they connect with their customers". Polly Barnfield, OBE. CEO Maybe*

 

How this partnership will benefit ACT members

The ACT have taken the lead in launching this innovative social media solution to the cycle industry and the wider retail sector and are very excited to utilise the bespoke technology to benefit IBDs.

The social media data, tools and training included in the dashboard that each business can access on demand includes:

👂What are our customers saying
❤How do our customers feel
👫Who is influencing their buying decisions
😍How can we engage them in our conversation
🤔What are our competitors saying
📈What is the impact of social media on our sales instore and online
⭐Automated custom audience building for Facebook ads
✅Multiple reports that can combine social media data with any other data set
📚Training on demand for all levels of users from beginners to advanced

Free Monthly Social Media Masterclass for ACT Members

To benefit ACT members further still, Maybe* will be holding a live session every month that members can bring their social media problems to.It happens on the first Wednesday of every month at 8pm. Every attendee will be given access to a Maybe* account that will enable them to see this data on a daily basis and will show you how to increase your engagement with existing and potential customers.

The Maybe* platform collates the data from 3.9 million businesses from Twitter, Facebook and Instagram on a daily basis and provides engagement, insight and reporting tools that enable clients to increase their sales via social media. That means that they can see what's working best.

During this Masterclass you'll discover each month which IBDs have had the most social media engagement and why.

Learn from social media experts that help retailers across the UK use social media to increase sales and build stronger relationships with customers.

Find out more about Maybe* now

 

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