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12 Dec 2025

Electric bike specialist title CyclingElectric.com has announced that its e-bike Demo Days will return to the four established locations in 2026, following a successful series of...

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ACT parent company Bira has called on the Scottish Government to follow Wales's example and introduce genuine business rates reductions for retail premises ahead of the Scottish Budget on 13...

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An ACT member has picked up a ‘Mechanic of the Month’ award in a rare win for an entire team.

10 Dec 2025

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10 Dec 2025

A Cytech training provider has secured government support under the Skills for Life campaign to offer part-funded Cytech Skills Bootcamps in Surrey.

9 Dec 2025

In a cycling business where risks vary wildly by size, services, stock and setup, understanding your specific exposures, choosing a provider who truly knows the industry, and regularly reviewing...

2 Dec 2025

Independent retailers across the UK are facing business rates increases of up to 15% next year despite government promises of the "lowest tax rates since 1991", ACT parent company Bira has...

1 Dec 2025

As of Thursday 1st January 2026, the E-Bike Positive campaign will fall under the joint guardianship of the Bicycle Association (BA) and the Association of Cycle Traders (ACT).

27 Nov 2025

Cycling charity and ACT member Life Cycle has helped a former prisoner gain key bike mechanic skills to help “break the cycle of reoffending” through a Cytech-accredited training...

26 Nov 2025

The ACT has welcomed the Government's decision not to impose a cap on the cycle to work scheme, calling it "common sense prevailing" after weeks of speculation threatened a vital sales tool for...

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ACT partners with Maybe* to help cycling retailers find social media success

Posted on in Business News , Cycles News

The Association of Cycle Traders are partnering with the social media management platform Maybe* in a bid to get more cycling retailers up-to-date in the world of social media.

 

Social media has become increasingly important in today's selling environment. With online sales growth skyrocketing to a 13-year high, and the pandemic causing an irreversible shift to the consumer shopping mind set, it's never been more important to up your online game.

If your business isn't on social media, you could be missing out on significant value, including new customers, insights into your brand, and audience and engagement opportunities with customers and competitors alike. Plus, social media can be a highly cost-effective way of reaching your customers in a personalised way.

Maybe* has been helping businesses increase their use of digital channels for over 5 years and has developed a bespoke set of digital tools and widespread digital programs that help increase businesses digital skills, and both online/ offline sales.

This unique set of tools connects the online and offline world and is supported by a comprehensive training program that accelerates social media adoption and delivers business results. Maybe* have proven that enabling businesses to see comparative performance is a great motivator that inspires businesses to improve their digital activity in any location or sector.

"We are delighted to be providing ACT members with tools and training that will help them make social media deliver more sales. The monthly workshops and trends report will provide all Independent Bike Shops with a way to accelerate how they connect with their customers". Polly Barnfield, OBE. CEO Maybe*

 

How this partnership will benefit ACT members

The ACT have taken the lead in launching this innovative social media solution to the cycle industry and the wider retail sector and are very excited to utilise the bespoke technology to benefit IBDs.

The social media data, tools and training included in the dashboard that each business can access on demand includes:

👂What are our customers saying
❤How do our customers feel
👫Who is influencing their buying decisions
😍How can we engage them in our conversation
🤔What are our competitors saying
📈What is the impact of social media on our sales instore and online
⭐Automated custom audience building for Facebook ads
✅Multiple reports that can combine social media data with any other data set
📚Training on demand for all levels of users from beginners to advanced

Free Monthly Social Media Masterclass for ACT Members

To benefit ACT members further still, Maybe* will be holding a live session every month that members can bring their social media problems to.It happens on the first Wednesday of every month at 8pm. Every attendee will be given access to a Maybe* account that will enable them to see this data on a daily basis and will show you how to increase your engagement with existing and potential customers.

The Maybe* platform collates the data from 3.9 million businesses from Twitter, Facebook and Instagram on a daily basis and provides engagement, insight and reporting tools that enable clients to increase their sales via social media. That means that they can see what's working best.

During this Masterclass you'll discover each month which IBDs have had the most social media engagement and why.

Learn from social media experts that help retailers across the UK use social media to increase sales and build stronger relationships with customers.

Find out more about Maybe* now

 

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