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9 Jul 2025

A recent BBC Breakfast segment has sparked backlash from the cycling community over its portrayal of e-bikes, with critics accusing the broadcaster of conflating legal e-bikes with illegal,...

8 Jul 2025

More than 30 locations across Scotland have seen a major rise in the number of people cycling, according to newly released data.

7 Jul 2025

Sixteen illegally upgraded e-bikes capable of speeds up to 40mph have been seized and disposed of in a joint enforcement operation in Birmingham city centre.

7 Jul 2025

Bristol-based Cytech training provider and ACT member Life Cycle has launched its award-winning Bikes Beyond Bars programme at HMP Bullingdon, expanding a project that has already impacted lives...

4 Jul 2025

New data from Strava reveals a major surge in cycling across the UK, with Gen Z and Millennials leading the charge.

3 Jul 2025

Shimano has launched an urgent investigation into what it describes as a “critical” shortage of skilled bike mechanics across Europe, warning that the situation threatens to...

2 Jul 2025

MPs have called on Amazon and eBay to tighten controls after e-bikes and chargers flagged as serious fire risks were found for sale on their platforms.

25 Jun 2025

The E-Bike Positive campaign has seen major success in the first half of 2025, with its message reaching nearly 8 million people across the UK through high-profile media coverage and growing...

20 Jun 2025

The House of Commons Business and Trade Committee has asked the ACT, and its parent company Bira, to help them reach out to small business retailers across the country, for their quick input on...

20 Jun 2025

Activate Cycle Academy has reopened its Cytech training facility in Darlington, offering a full range of courses from Home Mechanic up to Cytech Technical Three.
 

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Social media tips from indie businesses who have successfully diversified their proposition

Posted on in Business News , Cycles News

very week Maybe* bring you social media tactics and top tips to drive your social media strategy forwards.

They introduce you to real life businesses like The Find in Cheltenham and Bourton-on-the-Water photographer, Alistair Currill. Both these businesses are independents which are growing using social media. Here we give you their social media tips so you can learn from and replicate their success using new techniques. 

 

Communicate, communicate, communicate

The Find Coffee House and Artisan Kitchen in Cheltenham is run by David Orme and his team. Offering a haven from the outside world, The Find takes its inspiration from the coffee houses of 17th and 18th century England. Lockdown gave The Find an opportunity to take stock, literally, of everything from their menu and staffing through to social media and the cafe is now using Instagram and Facebook to ‘welcome back' the people of Cheltenham as well as to keep them informed.

"Using social media for continuous updates and information has been key and will continue to be as we re-open. People cannot be expected to keep up with all of the changes and the rules and therefore we created a linktree link on our Instagram account with a list of the rules, menus and other key information so that they can always find what they are looking for easily." says David at The Find.

Top tip: communication. Never assume customers know as much as we do about restrictions. Share all of your reopening safety information in a linktree or highlights. Customers shared the pain of the lockdown with us, let them know, what you're doing, stay on top and they will embrace what you do. Comms is key.

 

How lockdown has helped businesses find new audiences

Alastair Currill is a Bourton-on-the-Water based professional photographer and has been running his company Alastair Currill Photography for around six years in the Cotswolds.

Alastair has long been active on social media to promote his photography work and also his teaching. But lockdown has forced him out in front of the camera as he has taken to Facebook Live to bring to life his top photography tips.

During Lockdown 1 all of the weddings Alastair had booked were cancelled and, due to restrictions, he struggled to do the majority of the work he had planned for the rest of 2020. Rather than resting on his laurels he set up Cotswold Jigsaw Puzzles as a new arm to his business - turning beautiful photography of landscape and animals from around the area into jigsaws for customers locally and even internationally. This helped to keep the main business afloat until lockdown ended.

Alastair believes that even if you were forced to develop a new element to your business out of necessity during lockdown, you can capitalise on this and through social media create a whole new audience.

Using social media Alastair promotes his beautiful puzzles and photography through Facebook communities. Using hashtags on Instagram, tagging in local places - his business has done well.

Top tip: If you created a new service or product in lockdown, don't ditch it upon reopening, look at how you can capitalise on a whole new audience you have created on Instagram or Facebook using the Maybe* platform.

 

With the Maybe* platform, you don't have to be a social media pro to increase traffic and sales. 

Sign up to Maybe* and join the conversation, it's free to get started.

 

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