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12 Dec 2025

Electric bike specialist title CyclingElectric.com has announced that its e-bike Demo Days will return to the four established locations in 2026, following a successful series of...

11 Dec 2025

ACT parent company Bira has called on the Scottish Government to follow Wales's example and introduce genuine business rates reductions for retail premises ahead of the Scottish Budget on 13...

11 Dec 2025

An ACT member has picked up a ‘Mechanic of the Month’ award in a rare win for an entire team.

10 Dec 2025

The ACT has joined more than 50 organisations in signing a letter to transport secretary Heidi Alexander calling for clearer, measurable national targets for walking, wheeling and cycling in...

10 Dec 2025

A Cytech training provider has secured government support under the Skills for Life campaign to offer part-funded Cytech Skills Bootcamps in Surrey.

9 Dec 2025

In a cycling business where risks vary wildly by size, services, stock and setup, understanding your specific exposures, choosing a provider who truly knows the industry, and regularly reviewing...

2 Dec 2025

Independent retailers across the UK are facing business rates increases of up to 15% next year despite government promises of the "lowest tax rates since 1991", ACT parent company Bira has...

1 Dec 2025

As of Thursday 1st January 2026, the E-Bike Positive campaign will fall under the joint guardianship of the Bicycle Association (BA) and the Association of Cycle Traders (ACT).

27 Nov 2025

Cycling charity and ACT member Life Cycle has helped a former prisoner gain key bike mechanic skills to help “break the cycle of reoffending” through a Cytech-accredited training...

26 Nov 2025

The ACT has welcomed the Government's decision not to impose a cap on the cycle to work scheme, calling it "common sense prevailing" after weeks of speculation threatened a vital sales tool for...

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Welcome to 2021 - A message from the ACT

Posted on in Business News , Cycles News

The ACTNew Year is a new beginning and 2021 brings us hope with vaccinations, hope that restrictions will be loosened, hope that the Brexit deal will enable us to move forward and hope for our industry that the amount of cyclists on the roads will continue to be on the up.

In 2020, in response to COVID-19, the ACT adapted communications to provide the industry with much needed support as soon as we were informed. Initially COVID-19 updates were sent out daily and then weekly from March, the frequency of ACT news bulletins was increased and flash updates continue to be sent out for all important news to support the sector to inform, provide advice and collate useful links for all cycle businesses. We transitioned to help in the same way with the EU Exit, informing the trade of all relevant updates and the steps that needed to be taken to prepare. We are also available five days a week to answer all of your queries.

Our updates continue to be well-received amongst members with feedback being overwhelmingly positive, many have said that the COVID-19 updates alone make the annual membership fee worthwhile.

In 2021 we are striving to improve further still. We plan on continuing to update the trade with all vital news, as well as adapting to improve and benefit the trade even more by creating more COVID-19 related content about how you and your business can thrive during these tough yet opportunistic times.

Here at the ACT we are optimistic that the upcoming year will be one that is ultimately positive for the industry. While we are still not out of the woods yet, in terms of both nationwide issues and those more closely related to the cycle sector, we can now carry on into 2021 feeling prepared to come out as an industry stronger and more ‘essential' than ever.

 

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