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9 Jul 2025

A recent BBC Breakfast segment has sparked backlash from the cycling community over its portrayal of e-bikes, with critics accusing the broadcaster of conflating legal e-bikes with illegal,...

8 Jul 2025

More than 30 locations across Scotland have seen a major rise in the number of people cycling, according to newly released data.

7 Jul 2025

Sixteen illegally upgraded e-bikes capable of speeds up to 40mph have been seized and disposed of in a joint enforcement operation in Birmingham city centre.

7 Jul 2025

Bristol-based Cytech training provider and ACT member Life Cycle has launched its award-winning Bikes Beyond Bars programme at HMP Bullingdon, expanding a project that has already impacted lives...

4 Jul 2025

New data from Strava reveals a major surge in cycling across the UK, with Gen Z and Millennials leading the charge.

3 Jul 2025

Shimano has launched an urgent investigation into what it describes as a “critical” shortage of skilled bike mechanics across Europe, warning that the situation threatens to...

2 Jul 2025

MPs have called on Amazon and eBay to tighten controls after e-bikes and chargers flagged as serious fire risks were found for sale on their platforms.

25 Jun 2025

The E-Bike Positive campaign has seen major success in the first half of 2025, with its message reaching nearly 8 million people across the UK through high-profile media coverage and growing...

20 Jun 2025

The House of Commons Business and Trade Committee has asked the ACT, and its parent company Bira, to help them reach out to small business retailers across the country, for their quick input on...

20 Jun 2025

Activate Cycle Academy has reopened its Cytech training facility in Darlington, offering a full range of courses from Home Mechanic up to Cytech Technical Three.
 

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Seminar topics announced for Madison's iceBike*

Posted on in Cycles News

A range of industry workshops and seminars will be on offer at this year's iceBike* show.

With talks from Madison's Shimano tech reps, Park Tool's Calvin Jones and Cytech's Jules Thrasher, show visitors will be given an insight into all the latest new technology.

Retailers can also learn from the experts when it comes to growing your business, with talks on topics including Ride it away retail finance, online marketing and visual merchandising.

11.00am Shimano STEPS E8000 - Exploring New Grounds: Peter Treviss and Richard Wilson, Shimano Tech Reps at Madison

11.30am Ride it away accounted for £85m of sales in 2016; learn how to maximise retail finance for your business: Association of Cycle Traders& V12 Retail finance

12.00pm Explaining Best Practice for Disc Brake Set-up on Road Bikes: Calvin Jones, Director of Education at Park tool

1.00pm LUNCH

1.30pm Online Marketing - Making your website work for your shop: Katrina Stanton, Digital Marketing Manager at Animal.

2.00pm E-Bike Maintenance: Julian Thrasher, Cytech Trainer at ATG Training

2.30pm Making Sales Events work as an Independent Retailer: Mark O'Dolan, Managing Director at High Street Mentor

3.00pm Shimano Service Centre - A world of Cycling Knowledge: Rob van der Heijden, SSC Manager at Shimano Europe

3.30pm Visual Merchandising Best Practice for Clothing: Mark O'Dolan, Managing Director at High Street Mentor

Madison's iceBike* will run from Tuesday, February 21st to Wednesday, February 22nd at Arena:MK.

Don't forget to visit the ACT and Cytech at the show! 

For more information or to register for the show, click here.

 

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