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16 May 2025

ACT parent company Bira has said that members are hopeful the warm weather, Easter weekend and upcoming bank holidays will provide a much-needed boost to high street sales.

15 May 2025

UK economy delivers strongest quarterly performance in a year despite forecasts of business downturn.

15 May 2025

A new e-bike hire scheme is set to launch in Edinburgh on a two-year trial basis, with the aim of having bikes on the streets ahead of this summer’s Fringe Festival.

14 May 2025

The City of London’s ‘Square Mile’ has seen the biggest increase in cycling since records began, with daily numbers rising past all previous counts.

13 May 2025

Local Bike Shop Day 2025 brought a wave of...

12 May 2025

A doctor left with life-changing spinal injuries after the front forks of his gravel bike snapped during a ride has secured a £4.5 million settlement following a prolonged legal battle.

8 May 2025

ACT parent company Bira has welcomed the Bank of England's decision to reduce interest rates from 4.5% to 4.25%, calling it a "much-needed boost" for the retail sector, including for cycling...

8 May 2025

ACT parent company Bira has responded to the news that the 144-year-old Beales department store is staging a "Rachel Reeves Closing Down Sale" in its final weeks of trading, with giant yellow...

2 May 2025

Could the UK cycling industry be showing signs of renewed momentum? Following a challenging period marked by falling sales and overstocked inventories, overall trends and sales figures from...

2 May 2025

The Netherlands is set to legalise electric scooters and other light electric vehicles on public roads from July 2025, provided they are registered and display a license plate.

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Strider ® - We Create Riders!

Posted on in Brands & Products News , Cycles News by Strider Bike UK

Strider Create Riders! The Specialist Balance Bike Manufacturer has created a network of passionate instructors, tracks and velodromes that run Strider Coaching lessons for their customers across the UK. In addition, Strider Racing is a programme that encourages children from 18 months to 5 years inclusive to come and race their Striders and then stand on the podiums alongside the Professionals. With the likes of Mark Cavendish’s kids choosing Strider and attending coaching, Strider are inspiring kids to want to ride on two wheels and develop a love for cycling.

Races are open to all Strider Riders, and a free race is included with every bike purchase. 2016 saw kids as young as 16 months racing bikes at events, including the British Cycling MTB Downhill Series, The Women’s Tour, Staffordshire Cycling Festival. 100 toddlers taking to National BMX Tracks is a sight to see!

Strider have purposely kept the product out of large chains and online discounters to ensure fair margins for their dedicated dealer network, most of whom teach children as well as retail.

 The bike has evolved over 9 years of development. With the lowest seat position being just 27cm, and raising by 20cm, they accommodate all kids from when they can walk through to their 6th birthday. The range starts with a super light bike weighing 2.2kg, Sealed Cartridge Bearings, Quality clamps and Strider’s EVA polymer tyres makes this bike indestructible and a family heirloom. Every child under 5 that toddles through your door will fit!

With a brand new Baby Rocker that now allows Babies to Rock their Strider before they learn to walk, we can start their two wheeled adventures from 12 months!

If you are a retailer with a physical bricks and mortar store that could benefit from genuine margins and an exclusive territory get in contact and join the Strider Community.

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This news item and any images have been submitted directly by an ACT supplier member. Any views expressed in this story are not necessarily those of the ACT.

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