Mobile is the future of brand loyalty
Posted on in Business News , Cycles News , Outdoor News
New research from design agency Foolproof, highlights the future opportunities for mobile loyalty initiatives.
The results of the survey revealed that UK consumers love loyalty but concerns about personal data, value vs. effort and lack of space in the wallet prevents many from signing up to traditional loyalty cards.
In contrast, many consumers are ready for a more intuitive approach to loyalty that uses the smartphone as the medium for delivery of offers, reminders and redemption. Consumers would be receptive to participating in even more loyalty initiatives, if they had a better way to manage the many schemes that brands are offering.
The survey conducted with 1000 respondents revealed that:
- 85% had some kind of loyalty card in their wallet
- 65% of respondents admitted to turning down additional cards with 35% saying they hadn't any more space in their wallet for more schemes
- 50% of people said that they would be more likely to use loyalty initiatives more if they were all housed on the mobile
- 48% of people said that they use mobile loyalty apps regularly (at least once a week)
- 46% of people said that they have used a mobile in-store as part of their shopping experience
Peter Ballard, partner of Foolproof, said: "This survey clearly shows that the current state of the loyalty market has some serious issues that need to be considered by brands, if they want to build a loyalty initiative that has a chance of standing the test of time. Over the last five years, our research has shown that consumers have adopted multi-channel shopping faster than brands have adapted to it. Shoppers are already using smartphones in-store, and the fact that 50% said that they would be more like to use loyalty initiatives more if they were all housed on a mobile, shows the opportunity for brands to capitalise on this behaviour.
"With new mobile technologies emerging and facilitating smarter and more engaging experiences for consumers, mobile loyalty schemes should be providing incentives - beyond cost saving - to entice consumers to manage their loyalty accounts, facilitate payments and deliver ‘in-the-moment' messages based on preferences, location and proximity to store.
The smartest schemes will be the ones that can predict our shopping behaviours and patterns, and help deliver loyalty incentives ‘just-in-time' to be one step ahead of us and enhancing our shopping experience in ways that genuinely serve us and reward us for our loyalty."
Create your own mobile loyalty scheme
Perks Loyalty allows businesses to easily build bespoke digital loyalty schemes enabling them to connect and reward their customers in a personal and efficient way.
Easy Set up
- Personalise your Scheme
- Choose your rewards and their worth
- Choose a Stamp or Point scheme
- Ability to edit and manage
Customer tracking
- View customers that have checked in
- How long ago they checked in
- Then reward them or allow them to redeem
- Allows you to address customer by their name
Extensive Statistics
- Analyse the success of various campaigns
- View customer redemption rates
- Study customer behaviour
- Identify which promotions improve your business!
Step 1 - Get an account
Set up your own Loyalty scheme in 5 Minutes
Perks is a truly simple service that enables you to set up a bespoke loyalty scheme for your business in minutes. You will be able to set perks, promotions and reward your customers easily as they spend with you in store using your merchant app.
Step 2 - Spread the word
Ask your customers to download the app - available from Apple Store and Google Play
Tell your customers so they can start enjoying the Perks straight away!
Sign your customers up in-store, spread the word via your website,
social media and use your existing database of contacts to encourage
your established customer base to download the free loyalty reward tool.
Step 3 - Develop customer loyalty
Start retaining customers and increase profits
Customers will be able to earn and redeem points using their PERKS APP . All they need to do is to simply check in once at your venue and let you know whether they would like to earn or redeem points or stamps at the point of purchase. As well as viewing: Your Info, Location and Promotions.
The standard price for an annual subscription is £365 or £120 for a 3 month trial. However, ActSmart subscribers can access Perks for just £299 (annual) or £99 (3 months)by using the coupon code ActSm471 at the checkout.
Perks is part of the wider 'booost' programme - an initiative launched to help independent retailers introduce gifting, loyalty and promotions into their business with one simple solution. Find out more at actsmart.biz/booostlife/