Full speed ahead for Zyro
Posted on in Cycles News
The premium brand of bike components will be added to Zyro's portfolio of market leading brands which includes Altura, Cateye, Abus, Camelbak, Genuine Innovations, Lupine, Panaracer and Powerbar.
Zyro will commence distribution with FSA's new 2009 product range which will be available from August 2008.
Mark Greshon, Zyro Brand Manager said "FSA have a great reputation throughout the industry and we are really looking forward to growing the brand in the UK market. The 2009 FSA product range is excellent and they also have some very exciting developments planned for the future".
"We have been very impressed with all aspects of FSA from the products to the people - the whole FSA operation".
Claudio Marra from FSA Europe added "We are very happy with the enthusiasm we have found in the Zyro team. I really was impressed by the style and the market approach made by Mark Greshon and Simon Ellison and, for this reason, we decided to start co-operation with Zyro for distribution of the Full Speed Ahead and Vision Tech product lines. We are sure we have made a good choice for us and our brands".
Windwave will continue to distribute FSA in the UK as part of FSA's European sales philosophy to have two distributors in each country.