Brand and product promotion

• Ability to upload unlimited news and press releases
• Increase your sales, gain a competitive advantage and enhance awareness about the range of products and/or services you offer by promoting your brand to existing and potential new customers
• Efficient, easy to upload, easy to use online system
• News can be featured on trade and public news pages - reach retailers and consumers alike
• Inclusion in ACT newsletters - Reach over 4000 contacts in your industry
• Inclusion on your industry specific ‘The Cycling Experts' website - visited by c.10,000 consumers per month

Even with the right product, businesses still face the challenging tasks of getting information seen and heard by the right people and consistently providing them with relevant, interesting information to help build brand recognition.

Lack of time, resources, and contacts in the industry contribute to these challenges.

the ACT's Brand Promotion service can help overcome the challenges listed above by giving you a platform to promote your latest news, events and press releases to the relevant contacts in your market.

Key benefits:

As a well established business, the ACT have built up contact details of over 10,000 individuals in the sports and leisure markets.

The ACT's weekly news bulletins are sent to c.4000 contacts in each market we operate in. With open rates around 7% higher than the average UK SME email marketing campaigns (source: smartinsights.com research vs ACT email statistics) you can be safe in the knowledge that readers are seeing your news.

A potential customer is far more likely to open and read news from a trusted source rather than a sales pitch from a company they are unaware of. If you are a new business looking to reach new customers then the endorsement from the ACT will boost your brands credibility and help build trust. 

Gold members can upload news as often as they like so you are always guaranteed PR within the marketplace. 

Suppliers are able to share their latest news, product launches or events with both industry contacts and consumers via the ACT and The Cycling Experts.

Trade promotion

If you are looking to launch a new product to the market, are seeking new dealers or just want to share your successes with the industry then the ACT news page is ideal.

• Accessible to anyone - not just current ACT members
• Thousands of visitors to the ACT news page each month
• News can be filtered by industry category so only relevant contacts will be reading your news
  
• Email newsletter sent to c.4000 contacts in your industry each week driving them to the ACT news page

Read the latest trade news

Consumer promotion

If you have a new product launch, consumer event or product promotion in store, The Cycling Experts news page is the perfect place to let consumers know.

Find out more about The Cycling Experts consumer promotion here.

The Cycling Experts are a nationwide network of businesses that deliver a variety of products, services and skills to cyclists. The Cycling Experts website was designed to encapsulate everything that makes these businesses the place to shop. It raises the profile of all specialist cycle retailers - highlighting the services, products, technical skills and passion for cycling available at every shop. 

Read the latest consumer news

Gold members can upload news content via My ACT.

Simply log in and upload your news content in the 'My News' box.

Gold members can upload news to either trade, consumers or both as often as you like by logging in to your My ACT account.

Click here to join the ACT or login to My ACT to upgrade your membership.