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12 Feb 2024

People across England are missing out on a slew of health, wellbeing and environmental benefits due to half a century of “chronic underfunding” of its streets, according to Cycling...

12 Feb 2024

ACT member and Cytech-accredited Pauls Cycles in Dereham, Norfolk has said its electric bike sales have increased by a quarter since October, despite predictions they would drop off over...

9 Feb 2024

Guy Opperman, the Minister for Roads and Local Transport at the Department for Transport, whose focuses among other things on cycling and active travel, has attended a meeting of...

2 Feb 2024

The Department for Transport (DfT) has published new information on how to safely purchase, charge and use e-bikes and e-scooters in an effort to improve consumer safety.

30 Jan 2024

Cyclists in Warwickshire rode around the world during December as part of an initiative to encourage safe winter cycling.

30 Jan 2024

An  analysis of almost 380,000 people living in Scotland suggests that commuting by bike reduces the risk of mental ill-health.

30 Jan 2024

A North Yorkshire cycle shop, which has become one of the largest bike businesses in the area, is celebrating its fifteenth anniversary.

30 Jan 2024

For our latest retailer profile, we spoke with Dallas Wiseman from BikeWise & Run, a Ceredigion-based bike shop that has become a hub for cyclists in the region.

30 Jan 2024

New data from market research firm Mintel suggests the UK bicycle market could on the road to recovery, with sales of new bikes set to reach almost £1 billion this year.

25 Jan 2024

With more than 500 cycle businesses having now signed up to its campaign for change to the Cycle to Work scheme, a delegation from the Association of Cycle Traders has met with All Party...

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Retailer Spotlight - Elmy Cycles Ipswich

Posted on in Business News , Cycles News

For our latest retailer spotlight, we spoke with Steven Grimwood from the brilliant Elmy Cycles in Ipswich, who has been working in the cycle trade since he was 14 years old.


Last year the business, which is an ACT member, marked its 100-year anniversary, with Steve spearheading the company for over 30 years, having taken over from Mr Elmy in 1992.

Steve explains, “I think the future looks great for independent bike shops - just in the way we are starting to see the resurgence of local book shops and local coffee shops, customers can get tired of the big corporate machine and drift away, looking for something more personal.

“Us indies have a great opportunity to curate interesting product lines, individual niches and react quickly to new products and trends. There are still a lot of questions for the future, like how suppliers can work with our market, perhaps by offering more indie-focused product lines or rotating stock to ensure the right models are on the shop floors. And of course, supporting dealer initiatives.

“One of the biggest mistakes suppliers sometimes make is treating retailers as a customer and not a partner. If they viewed their dealer network as their showrooms to the public, they could make much better use of us and our expertise.”

The Elmy team regularly attends and supports events such as a recent local Cyclo Cross which had over 300 riders present. An Elmy team took part in the ride last month, with Steve dressed as Santa to add to the fun!

“We have just completed a renovation of the store, with a new coffee shop area, function space and showroom. Just last month we hosted an open day with Oliver Bridgewood from Global Cycling Network, with over 90 customers attending a film night at a local cinema and a shop ride the next day.

“The future looks bright; despite the tough times the trade is in right now we have been here before - and it will go full cycle - we will get over this hill.”

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