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21 Nov 2024

A local cycling club is raising money and seeking donations and assistance in order to teach bike maintenance to young people through a series of workshops in 2025.

21 Nov 2024

National biking charity Cycling UK has launched a new scheme that recognises office buildings that encourage Cycle to Work and promote sustainable and active travel.

19 Nov 2024

Banning cycling in Birmingham city centre will not prevent the use of illegal electric transport, according to cycling news outlet Cycling Weekly, following reports of...

17 Nov 2024

Bira has held a meeting with members of the Treasury team to discuss concerns following its robust response to the Government’s recent Budget announcement.

14 Nov 2024

The ACT has announced a dynamic partnership with Saledock - an all-in-one POS, eCommerce, and inventory management platform tailor-made for bike shops and workshops.

13 Nov 2024

Award-winning cycling charity, Life Cycle, is excited to announce its new partnership with Cytech, the internationally recognised training and accreditation scheme for bicycle technicians.

8 Nov 2024

Challenging market conditions due to poor weather and broader economic pressures continue to challenge Halfords, despite positive customer response to its new premium range of bicycles.

7 Nov 2024

Accell Group, owner of Raleigh, Lapierre, Babboe, and other bike brands, has announced that its parts and accessories inventory levels are back to normal, with bike inventory expected to follow...

7 Nov 2024

Torq Zone Academy proudly celebrates 10 years as the pioneering institution for bicycle technician trainingRead more…

6 Nov 2024

Glasgow is set to receive a substantial boost for cycling infrastructure and community facilities, with over £500,000 of funding to be provided to two major projects.

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E-bike brand Cowboy launches retail partnership network

Posted on in Business News , Cycles News

E-bike brand Cowboy has launched a retail partner network as it looks to expand its retail and service presence across Europe.

Cowboy cycle

The move is designed to complement its current online sales channels, branded stores and mobile network of mechanics and test riders with the addition of independent bike shops across Europe. This means that customers within Belgium, France, the Netherlands, Germany and the UK will be able to trial and shop Cowboy’s C4 and C4 ST models, while existing customers will benefit from increased access to servicing and repairs.

The company is aiming to sign up 300 new retail partners in 60 European cities by the end of the year.

Adrien Roose, Cowboy chief executive and co-founder, said:

“We are highly dedicated to our rider community, and this new retail model not only builds our brand’s footprint in Europe, but will make access to customer support even easier, giving people confidence that our best-in-class bikes can be serviced locally as well as using Cowboy’s mobile service network.”

“Ahead of today’s launch we piloted with over 80 partners across Europe to test our offer, with a mix of retail and servicing. We’re very happy with results so far, with rapid growth during this period proving significant within our sales mix. We are excited to have reached a stage in our growth where we can deploy this omnichannel strategy which increases convenience and further improves the Cowboy experience for all our customers.”

The launch of the retail partner network marks a major step forward in Cowboy’s offline presence in Europe. The company has also recently launched within the Selfridges department store in London.

Cowboy has also relaunched its subscription service in Germany and The Netherlands this month to enable customers to rent Cowboy e-bikes via its subscription partner Grover from €124.90 per month.

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