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6 Sep 2023

Offers designed to help Londoners 'make the green transition' following the expansion of the ultra low emission zone (ULEZ) last month include a range of discounts, offers or trials available...

6 Sep 2023

A new report on the state of the UK cycle industry suggests that bike sales have fallen once again, months after it was reported that they had fallen to a 20-year low in 2022.

6 Sep 2023

Rebecca, staff member with the ACT has released an EP on the music platform Spotify, with popular local band Thee Derelique.

5 Sep 2023

A Government energy efficiency campaign has been launched to help SME businesses across the UK to both better understand and reduce their energy usage - and in turn reduce their energy bills....

4 Sep 2023

New research has named Danish capital Copenhagen as the best city for cyclists in Europe, with one-third (33%) of the city choosing to travel by bike. Copenhagen is also one of the safest cities...

4 Sep 2023

ACT member & Cytech-accredited Highway Cycles, Hertfordshire’s largest independent bike and e-bike specialist, has opened a new shop in Bishop’s Stortford.

24 Aug 2023

Volatility in the cycle insurance market that has resulted in most insurers backing away from the UK cycling industry owing to poor claims performance has led the ACT, through its appointed...

24 Aug 2023

Cytech training provider Spokes People were recently asked by the Afghan National Team if they could suggest any way for them to be supported mechanically at the UCI World Championships in...

22 Aug 2023

Cities across the country are following the lead of the Mayor of London, and ULEZ (Ultra Low Emissions Zone), by implementing their own measures to reduce carbon produced by combustion engines.

22 Aug 2023

Journeys made using Transport for London’s (TfL) cycle hire scheme this year are at their lowest in a decade, with the organisation blaming recent bad weather as a potential cause.

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E-bike brand Cowboy launches retail partnership network

Posted on in Business News , Cycles News

E-bike brand Cowboy has launched a retail partner network as it looks to expand its retail and service presence across Europe.

Cowboy cycle

The move is designed to complement its current online sales channels, branded stores and mobile network of mechanics and test riders with the addition of independent bike shops across Europe. This means that customers within Belgium, France, the Netherlands, Germany and the UK will be able to trial and shop Cowboy’s C4 and C4 ST models, while existing customers will benefit from increased access to servicing and repairs.

The company is aiming to sign up 300 new retail partners in 60 European cities by the end of the year.

Adrien Roose, Cowboy chief executive and co-founder, said:

“We are highly dedicated to our rider community, and this new retail model not only builds our brand’s footprint in Europe, but will make access to customer support even easier, giving people confidence that our best-in-class bikes can be serviced locally as well as using Cowboy’s mobile service network.”

“Ahead of today’s launch we piloted with over 80 partners across Europe to test our offer, with a mix of retail and servicing. We’re very happy with results so far, with rapid growth during this period proving significant within our sales mix. We are excited to have reached a stage in our growth where we can deploy this omnichannel strategy which increases convenience and further improves the Cowboy experience for all our customers.”

The launch of the retail partner network marks a major step forward in Cowboy’s offline presence in Europe. The company has also recently launched within the Selfridges department store in London.

Cowboy has also relaunched its subscription service in Germany and The Netherlands this month to enable customers to rent Cowboy e-bikes via its subscription partner Grover from €124.90 per month.

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