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6 Sep 2023

Offers designed to help Londoners 'make the green transition' following the expansion of the ultra low emission zone (ULEZ) last month include a range of discounts, offers or trials available...

6 Sep 2023

A new report on the state of the UK cycle industry suggests that bike sales have fallen once again, months after it was reported that they had fallen to a 20-year low in 2022.

6 Sep 2023

Rebecca, staff member with the ACT has released an EP on the music platform Spotify, with popular local band Thee Derelique.

5 Sep 2023

A Government energy efficiency campaign has been launched to help SME businesses across the UK to both better understand and reduce their energy usage - and in turn reduce their energy bills....

4 Sep 2023

New research has named Danish capital Copenhagen as the best city for cyclists in Europe, with one-third (33%) of the city choosing to travel by bike. Copenhagen is also one of the safest cities...

4 Sep 2023

ACT member & Cytech-accredited Highway Cycles, Hertfordshire’s largest independent bike and e-bike specialist, has opened a new shop in Bishop’s Stortford.

24 Aug 2023

Volatility in the cycle insurance market that has resulted in most insurers backing away from the UK cycling industry owing to poor claims performance has led the ACT, through its appointed...

24 Aug 2023

Cytech training provider Spokes People were recently asked by the Afghan National Team if they could suggest any way for them to be supported mechanically at the UCI World Championships in...

22 Aug 2023

Cities across the country are following the lead of the Mayor of London, and ULEZ (Ultra Low Emissions Zone), by implementing their own measures to reduce carbon produced by combustion engines.

22 Aug 2023

Journeys made using Transport for London’s (TfL) cycle hire scheme this year are at their lowest in a decade, with the organisation blaming recent bad weather as a potential cause.

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New Cycle to Work Scheme claims to offer better deal for bike shops

Posted on in Business News , Cycles News

A new Cycle to Work Scheme that launches this week is claiming to offer partner bike shops the lowest commission fees in the industry at 4%, with an introductory offer of 3% until 31st December 2023.

Cyclists London

gogeta’s founder Barry Scott says he is on a mission to make the Cycle to Work Scheme better for all. He wants to get more people on bikes, and to do that he believes changing the way in which the Cycle to Work Scheme is provided needs a radical re-think.

Scott says, “I ran my own bike shop in London for over 10 years and I accepted all the major Cycle to Work vouchers. I was always frustrated by the cost and complexity involved.

Bike shops add most of the value in the supply chain, but they pay the fees to the scheme providers. So the result is that we have a scheme that should be brilliant for bike shops, yet it has become something many retailers find increasingly hard to accept because it can be expensive and unprofitable.”

Scott has teamed up with Mark Brown to launch gogeta. Brown spent 11 years leading the B2B channel at Evans Cycles and has considerable experience in the development and delivery of Cycle to Work Schemes for thousands of employers.

By giving bike shops a fairer deal gogeta also claims to give employees a better benefit. A lower commission for bike shops means they can afford to offer scheme users the same price as for a cash sale. Currently retailers often have to add a surcharge on discounted bikes to compensate for the high voucher fees, and customers often feel the retailer is being unfair.

gogeta will be increasing the scheme savings for employees, and reducing the friction associated with the surcharges which are now commonplace for traditional Cycle to Work providers.

Another key feature of gogeta is its integrated marketplace, which combines real time stock feeds from partner bike shops with Cycle to Work Scheme savings and a full application journey. This, says gogeta, makes it faster and easier to use.

Employees can browse the gogeta marketplace, find the bike of their choice in stock with relevant offers from partner bike shops, with their actual Cycle to Work costs and savings included. The employee can then apply for their voucher and the bike shop is notified they have a customer.

gogeta will offer both the classic Cycle to Work Scheme to employers as well as a Premium tier, where employers can configure the marketplace to their exact requirements, adding their own branding, content and scheme features to deliver a really engaging experience for their employees. It is here that gogeta offers something unique and value-add for employers, that Barry Scott believes will be key to gogeta’s success.

gogeta is now onboarding partner bike shops to support its launch and will be running a series of live webinars to give more details on its plans and to provide an opportunity to meet the team.
Bike retailers who wish to find out more and sign-up should visit their website here.

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