This is a trade facing website. Visit the ACT's consumer site thecyclingexperts.co.uk for information and advice on cycling and find your local independent cycle retailer.

Search News

Results: 71-80 of 851


17 Jan 2025

The ACT has teamed up with employment law, HR, and health and safety experts WorkNest as the association's new legal partner.

10 Jan 2025

The ACT have presented a formal complaint to the BBC, with Director Jonathan Harrison claiming the program was misrepresentative and made "incorrect claims about regulations".

9 Jan 2025

ACT parent company Bira has warned that disappointing footfall figures for December show mounting pressures on independent retailers, with concerning implications for 2025 as business costs...

18 Dec 2024

Director of the ACT Jonathan Harrison has praised the "resilience and adaptability" of the ACT and its members in an end of year message.

17 Dec 2024

UK bicycle retailers are set to benefit from a groundbreaking partnership between the ACT and Bikmo Cycle Insurance, offering a new revenue stream and competitive edge in the increasingly...

16 Dec 2024

Transport for London (TfL) has launched a new policy aimed at tackling the issue of irresponsible dockless e-bike and e-scooter parking across designated areas of London.

13 Dec 2024

The Government has published new statutory guidelines to help businesses produce and distribute safe e-bike batteries and reduce the risk of unsafe products being sold online or as part of a...

5 Dec 2024

A former British cyclist, a host of CEOs and industry leaders are sharing their thoughts on the future of the cycling industry as part of a revealing new series launched by the Ride to Success...

4 Dec 2024

As credit card fraud becomes increasingly sophisticated, taking these steps could help you stay ahead of the fraudsters…

29 Nov 2024

Scottish independent retailers, including those in the cycling sector, are urging the Scottish Government to provide crucial business rates relief in its upcoming budget, as the disparity in...

Back to news menu

Top social media cycling trends of the month

Posted on in Business News , Cycles News

Maybe* has profiled the social media performance of the ACT Gold and Silver members to compile the top 10 by social media performance.


All the top 10 see their best social media posts on Instagram.

Bike businesses use a lot of hashtags that relate to the type of bike, the brand of bike and use a lot of niche hashtags. They also make sure they tag in partners, influencers, riders, stockists and manufacturers.

The cycling community across Instagram are heavily engaged, and using the niche tags and relevant brands and influencers is important to help make content discoverable.

 

Giant 

 

The cycling community do not just like a post, they are passionate contributors to a conversation and leave lots of comments.

Bike businesses should be encouraging this conversation by actively posing questions in their posts but also by ensuring they respond to all the comments and activity they receive on their posts.

 

bike vid 

 

It is common for bike businesses to use more than one image in their posts that show the bike as a full shot but also close up angles of certain features. Communicating the aesthetic, technical and performance features of a product is key.

close up 

 

 

Chain Reaction cycles are the most active, posting on average per day. They also earn the most amount of engagements per day as a result.

Trek and Specialised post less content than Chain Reaction but they see more engagement per post so the content works harder for them.

Due to the highly engaging and provoking nature of the cycling community on social media, businesses can post frequently. Most of the businesses are posting once per day, some average three times per day.

The cycling community responds well to multiple images of the same bike on a post featuring full and close up shots. Businesses could maximise engagement on these by posting them individually so they don't lose views on the sideways scroll.


This would help them reveal more over time, tease intrigue and continue to grow engagement without increasing content production efforts

Listening to and engaging in the conversations by manufacturers, influencers and relevant hashtags they are adding to their content will also help them reach new audiences within the cycling community and build relationships with them


The audience size of the top 10 members, social media activity, engagement, and best performing social media content 4th April - 9th May 2021

 

Name 
Followers 
Total posts
Total Engagements 
Average posts per day
 Average engagements per post  

Average engagements per day

Best post
 
Chain reaction cycles
 
1,218,721
 
428
 43,697  15  102  
1,507
 
View post
 
Giant
 2,634,689  
91
 41,934  
3
 461  

1,446
 
View post

Specialized uk
 3,712,439  
31
 
27,263
 1  
879
 940  
View post
 Trek  
2,906,215
 18  
23,879
 1  1,327  
823
 
View post
 Custom Riders Portsmouth  84,898  90  9,715  3  
108
 335  
View post
 Orange Mountain Bikes  167,535  31  
8,213
 1  
265
 283
View post
 Bikeactive  
30,865
 33  7,032  
1
 
213
 242
View post
 
Blazing Bikes
 23,250 13  6,664  <1  
513
 
230

View post
 Brick Lane Bikes  
123,531
 
36
 
6,149
 
1
 171  212  
View post
 Pinarello UK  
25,013
 
29
 
5,802
 1  200 200  
View post
               

 

 

Improve your social media with Maybe*

ACT Gold members can benefit from a 20% discount and Silver members benefit from 10% discount on Maybe* services. Maybe* also hold monthly social media masterclasses on the first Wednesday of every month at 8pm for all ACT members.

Find out more about the Masterclass and how Maybe* can benefit your business here .

Back to news menu

Useful links

If you have any other queries please contact us.