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29 Jul 2021

Social media is a busy world, and the past week has been no different. Maybe* have pulled together some of the top, recent headlines. Read on to discover the Olympiad emojis and live stream...

29 Jul 2021

The IRC are seeking urgent input from members impacted by the rule changes  on 1st Julyto provide us with valuable information we can present to Government.

23 Jul 2021

Get involved early with one of the latest innovations in indoor cycling

22 Jul 2021

During the Maybe* monthly masterclass you'll discover each month which bike shops have had the most social media engagement and why - catch up on last week's now.

21 Jul 2021

The ACT plans to engage with the DfTon this plan to support its development and implementation. as well as disussing opportunities that it may present for the cycling industry.

21 Jul 2021

The report announces a new National High Streets Day to celebrate clean streets, the extension of pavement licence measures for a further 12 months and a £150m Community Ownership Fund...

15 Jul 2021

This week Maybe* are introducing you to Wool Warehouse, a crafting havenfor which product is king. Here the owners share their social media tips so that you can learn from their product-led...

15 Jul 2021

Face coverings are no longer required by law but states that government expects and recommends that people continue to wear a face covering in crowed, enclosed spaces. Businesses who want to...

14 Jul 2021

The 12-week programme, which combines online sessions with face-to-face learning, is 90% funded by the Government and has been designed to allowparticipants to complete it alongside...

8 Jul 2021

Business Leader has named Maybe* Founder and CEO, Polly Barnfield, OBE in its list of the top 32 female tech leaders for 2021.

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Top social media cycling trends of the month

Posted on in Business News , Cycles News

Maybe* has profiled the social media performance of the ACT Gold and Silver members to compile the top 10 by social media performance.

All the top 10 see their best social media posts on Instagram.

Bike businesses use a lot of hashtags that relate to the type of bike, the brand of bike and use a lot of niche hashtags. They also make sure they tag in partners, influencers, riders, stockists and manufacturers.

The cycling community across Instagram are heavily engaged, and using the niche tags and relevant brands and influencers is important to help make content discoverable.




The cycling community do not just like a post, they are passionate contributors to a conversation and leave lots of comments.

Bike businesses should be encouraging this conversation by actively posing questions in their posts but also by ensuring they respond to all the comments and activity they receive on their posts.


bike vid 


It is common for bike businesses to use more than one image in their posts that show the bike as a full shot but also close up angles of certain features. Communicating the aesthetic, technical and performance features of a product is key.

close up 



Chain Reaction cycles are the most active, posting on average per day. They also earn the most amount of engagements per day as a result.

Trek and Specialised post less content than Chain Reaction but they see more engagement per post so the content works harder for them.

Due to the highly engaging and provoking nature of the cycling community on social media, businesses can post frequently. Most of the businesses are posting once per day, some average three times per day.

The cycling community responds well to multiple images of the same bike on a post featuring full and close up shots. Businesses could maximise engagement on these by posting them individually so they don't lose views on the sideways scroll.

This would help them reveal more over time, tease intrigue and continue to grow engagement without increasing content production efforts

Listening to and engaging in the conversations by manufacturers, influencers and relevant hashtags they are adding to their content will also help them reach new audiences within the cycling community and build relationships with them

The audience size of the top 10 members, social media activity, engagement, and best performing social media content 4th April - 9th May 2021


Total posts
Total Engagements 
Average posts per day
 Average engagements per post  

Average engagements per day

Best post
Chain reaction cycles
 43,697  15  102  
View post

View post

Specialized uk
View post
 1  1,327  
View post
 Custom Riders Portsmouth  84,898  90  9,715  3  
View post
 Orange Mountain Bikes  167,535  31  
View post
 33  7,032  
View post
Blazing Bikes
 23,250 13  6,664  <1  

View post
 Brick Lane Bikes  
 171  212  
View post
 Pinarello UK  
 1  200 200  
View post



Improve your social media with Maybe*

ACT Gold members can benefit from a 20% discount and Silver members benefit from 10% discount on Maybe* services. Maybe* also hold monthly social media masterclasses on the first Wednesday of every month at 8pm for all ACT members.

Find out more about the Masterclass and how Maybe* can benefit your business here .

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