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9 Feb 2024

Guy Opperman, the Minister for Roads and Local Transport at the Department for Transport, whose focuses among other things on cycling and active travel, has attended a meeting of...

2 Feb 2024

The Department for Transport (DfT) has published new information on how to safely purchase, charge and use e-bikes and e-scooters in an effort to improve consumer safety.
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30 Jan 2024

Cyclists in Warwickshire rode around the world during December as part of an initiative to encourage safe winter cycling.
 

30 Jan 2024

An  analysis of almost 380,000 people living in Scotland suggests that commuting by bike reduces the risk of mental ill-health.

30 Jan 2024

A North Yorkshire cycle shop, which has become one of the largest bike businesses in the area, is celebrating its fifteenth anniversary.

30 Jan 2024

For our latest retailer profile, we spoke with Dallas Wiseman from BikeWise & Run, a Ceredigion-based bike shop that has become a hub for cyclists in the region.

30 Jan 2024

New data from market research firm Mintel suggests the UK bicycle market could on the road to recovery, with sales of new bikes set to reach almost £1 billion this year.
Mintel...

25 Jan 2024

With more than 500 cycle businesses having now signed up to its campaign for change to the Cycle to Work scheme, a delegation from the Association of Cycle Traders has met with All Party...

24 Jan 2024

The Office for Product Safety and Standards (OPSS) is taking enforcement action and warning consumers about a brand of e-bike battery – UPP – that has been linked to a number of...

16 Jan 2024

Walton Street Cycles, one of Oxford’s oldest bike shops, has been trading in the city since 1975.
 

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ACT Gold Member ICE Trikes announces groundbreaking new partnership with British Cycling

Posted on in Business News , Cycles News

ACT Gold Member ICE Trikes has announced a new partnership announcement with British Cycling’s Limitless disability and para-cycling programme. This partnership will help to support the growth of the Limitless programme and further widen access to the sport.

Ice trikes

The new partnership is British Cycling’s first ever with an adaptive cycle manufacturer. ICE Trikes becomes the preferred supplier to the Limitless programme, which provides clubs with support and funding to deliver activities for disabled riders. ICE Trikes has already gifted trikes to clubs in Cornwall, Kent and the Wyre Forest through the partnership, with more trikes to be delivered throughout the year.

Since its launch in February 2023, the Limitless programme has already grown to a nationwide network of 50 clubs, and last year supported more than 1,200 riders to experience the joy of cycling. Of those participating in the programme, 95% said that it had made them feel more welcome and included in the sport.

Ahead of the announcement, British Cycling’s National Disability Manager, Lyndsey Hollands, said:

“This is an exciting step in our long-term ambition to break down the barriers which disabled people when accessing cycling. It’s the first time British Cycling has partnered with an adaptive cycling manufacturer, and will have an incredibly positive impact on our Limitless programme and the ability of clubs to create more opportunities for riders."

“It’s great to see some our Limitless Focus Clubs already receiving their trikes, and the joy on their riders’ faces, and we’re excited to see the partnership flourish in the years ahead.”

Manufactured in Britain, the premium recumbent trike models are built to order to ensure a refined and comfortable ride for riders with a wide range of impairments.

Adrian Davies, Managing Director of ICE Trikes, added:

“ICE Trikes is incredibly proud and honoured to partner with British Cycling and to be part of Limitless; as a UK employee-owned business, our purpose is to ‘put a smile on people’s faces through inspired cycle engineering’ and we have so many customer stories of just how our trikes have changed their life for the better - regardless of age, impairment, or the ability of the rider. With British Cycling we can work to break down barriers, inspire change and create more inclusive cycling opportunities.”

UK cycling clubs and groups can apply to become British Cycling Limitless Clubs and benefit with trikes from this exciting partnership with ICE.

You can find out more about the British Cycling Limitless programme, and opportunities to get involved or even become a new limitless club by visiting British Cycling Limitless  or visit www.icetrikes.co to see their range of trikes.

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