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26 Mar 2024

CEO of UK cycle clothing and accessories brand Lusso has said that the takeover of Wiggle by Mike Ashley’s Frasers Group represents an opportunity for small bike businesses to benefit...

25 Mar 2024

A government adviser on cities has urged ministers to make urban areas friendlier for walking and cycling, saying this would boost prosperity, health and personal freedom, and could even help...

25 Mar 2024

The annual e-bike monitor by market research institute GfK has found that the 25-34 age group made up a bigger portion of all e-bike customers in the Netherlands in 2023 compared with 2022,...

25 Mar 2024

When ACT member E-Motion Electric Vehicle Company in Swindon found that its outside wall had been vandalised with graffiti tags, manager Mark Butler decided to tidy it up a bit.
So Mark and...

22 Mar 2024

Rob Brown, co-director of Dalby Forest Cycle Hub, a not-for-profit hire scheme has been nominated for the Tourism Superstar 2024 award, run by VisitEngland.

14 Mar 2024

The Association of Cycle Traders has held productive discussions with the Cycle to Work Alliance around the issue of Cycle to Work reform, following the news that more than 650 independent bike...

12 Mar 2024

ACT parent company, Bira – the British Independent Retailers’ Association -  has said that the Chancellor’s decision to reduce national insurance rates could offer a...

11 Mar 2024

The Cycle to Work Alliance and the Association of Cycle Traders have identified common areas of interest around Cycle to Work reform.

11 Mar 2024

Cytech, the internationally recognised training and accreditation scheme for bicycle technicians, has launched a new Facebook group - the Cytech Tech Forum –...

11 Mar 2024

Proposed government changes to regulations and legislation governing EAPCs (Electrically assisted pedal cycles), which could see a doubling in the power of e-bikes to 500W and allowing ebikes to...

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How Independent Retailers Can Stand Out in A Crowded Market

Posted on in Business News , Cycles News

An interesting article has appeared in Forbes reflecting many of the issues that ACT members will be experiencing – the challenges and opportunities that are currently facing independent retailers.

Store owner

The article says that, with the rise of e-commerce giants and global chains, it's more important than ever for small businesses to carve out a distinct brand identity that resonates with their target audience.

The piece argues that the cornerstone of a unique brand identity is understanding what sets your business apart and that this should include some aspect of community-building to encourage business from your local area.

It also sets out how, in today’s digital age, having a strong online presence is non-negotiable, even for brick-and-mortar retailers. However, while online presence is crucial, it argues that it is also important not to neglect the physical store experience, providing immersive and memorable in-store experiences that big chains often cannot replicate.

The third element the article addresses is the importance of delivering outstanding customer service, and leveraging agility as one of the key advantages of being an independent retailer.

You can read the whole Forbes piece here.

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