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3 Jan 2024

For our latest retailer spotlight, we spoke with Steven Grimwood from the brilliant Elmy Cycles in Ipswich, who has been working in the cycle trade since he was 14 years old

3 Jan 2024

Bike theft in the UK has effectively been 'decriminalised' as more than 365,000 cases went unsolved in the last five years, the Liberal Democrats have claimed.

3 Jan 2024

A new year means new challenges – but also new opportunities for cycle traders too and planning now so you can gain a competitive advantage and thrive in the warmer months will be key to...

2 Jan 2024

Hudjo is the first online marketplace that lets cyclists park with locals, which relieves the anxiety of parking your bike. 

20 Dec 2023

The ACT office will be open as usual (9am-5pm) for the majority of the Christmas period, with some exceptions.

19 Dec 2023

Bira's CEO, Andrew Goodacre, took the spotlight on BBC Breakfast this week and later spoke with Nicky Campbell on BBC Radio 5 Live, shedding light on the rise in retail crime and shop theft,...

14 Dec 2023

The Office for Product Safety and Standards (OPSS) has issued a new safety message, highlighting the steps people should take when owning or thinking of buying an e-bike or scooter.

13 Dec 2023

A bike shop that was created to provide jobs for ex-offenders leaving prison has now become a safe space for people to park their bikes.

11 Dec 2023

ACT member On The Brakes in Leigh on Sea, Essex is celebrating after being named independent business of the year in a local competition set up by a local MP to celebrate the “incredible...

11 Dec 2023

A controversial ban on e-bikes in certain pedestrianised parts of Coventry city centre has come into force, with the deputy leader of the council warning that riders can expect strict...

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New study finds “the benefits of cycling over driving are more profound and sustainable than previously thought”.

Posted on in Business News , Cycles News

A new academic study has concluded that riding a bike, rather than driving a car, is positively associated with “orientation towards the common good”.

Cycling in town

The study titled ‘Orientation towards the common good in cities: The role of individual urban mobility behaviour’, undertaken by psychology researchers at the University of Hagen in Germany and published in the Journal of Environmental Psychology, examined the relationships between mobility behaviour – the methods of transport used – and political participation, social participation in organisations, neighbourhood solidarity, and neighbourly helpfulness, four facets of what the authors describe as “orientation towards the common good”.

According to the study, quoted by Road.cc, “a pronounced focus on the common good” is considered an essential component of social cohesion and is associated with the wellbeing of residents across diverse communities and multiple social levels.

However, the researchers point out that little has been previously known about the conditions or factors that promote the common good, or how citizens themselves can create it.

Likewise, while cycling is associated with many positive psychological variables, little is known about how it affects the common good.

By analysing surveys between 2014 and 2019 of a representative sample of the German population, the researchers found that, in urban environments, “cycling rather than driving was positively associated with orientation towards the common good in all models” and that riding a bike “was the only variable that was a significant positive predictor for all four facets of orientation towards the common good after controlling for possibly confounding variables (home ownership, personal income, education, sex).”

They argue that while the interactions motorists and car passengers have with their direct environments are “significantly reduced”, cyclists on the other hand “directly experience the breadth of social diversity and cultural heterogeneity that make up urban life and cannot escape these impressions due to sensory density”.

This direct experience of the environment around them, the authors say, “leads to a stronger emotional bond between people and their neighbourhood” and therefore can lead to them participating in civic activities and politics.

In other words, riding a bike – and the interactions and emotional connection you have with the people, communities, societies, and things around you while cycling – can make you a more responsible, engaged citizen and neighbour.

The “relative isolation” of driving, meanwhile, can “reinforce individualistic behaviours and cause drivers to neglect collective actions”.

The study concluded that mobility behaviour is indeed “associated with the orientation towards the common good”, findings which they say are “significant for policy and planning because the benefits of cycling over driving are more profound and sustainable than previously thought”.

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