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3 Jan 2024

For our latest retailer spotlight, we spoke with Steven Grimwood from the brilliant Elmy Cycles in Ipswich, who has been working in the cycle trade since he was 14 years old

3 Jan 2024

Bike theft in the UK has effectively been 'decriminalised' as more than 365,000 cases went unsolved in the last five years, the Liberal Democrats have claimed.

3 Jan 2024

A new year means new challenges – but also new opportunities for cycle traders too and planning now so you can gain a competitive advantage and thrive in the warmer months will be key to...

2 Jan 2024

Hudjo is the first online marketplace that lets cyclists park with locals, which relieves the anxiety of parking your bike. 

20 Dec 2023

The ACT office will be open as usual (9am-5pm) for the majority of the Christmas period, with some exceptions.

19 Dec 2023

Bira's CEO, Andrew Goodacre, took the spotlight on BBC Breakfast this week and later spoke with Nicky Campbell on BBC Radio 5 Live, shedding light on the rise in retail crime and shop theft,...

14 Dec 2023

The Office for Product Safety and Standards (OPSS) has issued a new safety message, highlighting the steps people should take when owning or thinking of buying an e-bike or scooter.

13 Dec 2023

A bike shop that was created to provide jobs for ex-offenders leaving prison has now become a safe space for people to park their bikes.

11 Dec 2023

ACT member On The Brakes in Leigh on Sea, Essex is celebrating after being named independent business of the year in a local competition set up by a local MP to celebrate the “incredible...

11 Dec 2023

A controversial ban on e-bikes in certain pedestrianised parts of Coventry city centre has come into force, with the deputy leader of the council warning that riders can expect strict...

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gogeta launches industry first 'flexi voucher'

Posted on in Business News , Cycles News

Flexi Voucher lets customers spread tax-free shopping over the year

gogeta & ACT

gogeta, the new tax-free cycling platform that offers a better deal for retailers and bigger savings for customers, has today announced the launch of Flexi Voucher, an industry first solution that lets customers decide how, when and where to spend their tax-free money.

With legacy schemes such as Cyclescheme and Halfords, customers apply for a voucher which then must be redeemed in one store, in one transaction. If they don’t spend the full voucher amount that day, customers lose the remaining balance, but still have to pay for the full amount in the hire agreement. This is stressful for customers and prevents them from spending their money how they choose. 

With gogeta’s Flexi Voucher, customers apply for a voucher as normal….but when it arrives, it has flexible superpowers and can be used multiple times until balance is fully drawn. So, customers can buy a bike from one retailer, a helmet from another and when the weather turns a few months later, stock up on lights and waterproof clothing. All from the same voucher.

It also means cyclists who may not want another bike, but do want parts, clothes or accessories can take advantage of tax free cycling, and not be locked into buying everything at once.

gogeta’s mission is to make buying through the cycle to work scheme a delight, passing on bigger savings to customers and fairer deal for retailers. gogeta is the only cycle to work scheme that has been endorsed by the Association of Cycle Traders due to its super low commission (just 3% versus 10% Cyclescheme). Since it launched over 150 independent bike retailers have signed up, including Sigma Sports, Balfe’s Bikes and The Electric Bike Shop.

Barry Scott, founder of gogeta said:

“Cycle to work has been around since 1999. Not much has changed since then. The last big innovation was from getting a paper voucher in the post, to drum roll, getting an email voucher instead. That’s why we’re so excited about the Flexi Voucher. For the first time customers won’t feel pressurised to spend everything all in one go. We think this is great for retailers as we’re confident it will ultimately mean customers spending more over the year. For too long cycle to work schemes have been riddled with compromise. Flexi Voucher brings us a big step closer to our mission of delivering the best possible retail experience for cyclists, that just happens to be tax-free.”

To find out more visit gogeta.

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