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22 Sep 2022

This Thursday, September 22nd is World Car Free Day, an annual worldwide event that gives communities the chance to imagine a life without traffic. It also encourages families to come together...

21 Sep 2022

The Association of Cycle Traders has welcomed the government’s announcement that it will be funding support for business energy bills over the next six months.

20 Sep 2022

Bike for Good, the Glasgow-based cycling charity and social enterprise, today announced its partnership with Cytech the internationally recognised training and accreditation scheme for bicycle...

20 Sep 2022

There is a growing movement demanding that roads be made safer for children to cycle to school, with local authorities being called on to redesign local roads and neighbourhoods to provide safer...

20 Sep 2022

Travel insurance comparison site, Comparethemarket, has compiled a list of the top 20 most Instagrammed cycling routes across Europe as inspiration for an exciting cycling break.

15 Sep 2022

BIES Retail has created a visual toolkit for all organisations, and the public sector during this time of mourning to show the country speaking with one voice of unity.

14 Sep 2022

The owner of a butcher ‘s shop in Ballater, Aberdeenshire has told the Daily Record of his shock at the death of the Queen, who was an often-seen figure in the town near Balmoral.

12 Sep 2022

The owners of a coffee shop in Kent have wanted that they may need to increase the price of coffees to £14 each to meet their rising energy costs.

12 Sep 2022

Over a third of business leaders have said they would vote against the introduction of a law in the UK that would protect an employee’s right ‘to switch off’, similar to the...

12 Sep 2022

It has been announced that Monday 19 September will be a national Bank Holiday to mark the date of Her Majesty Queen Elizabeth II's State Funeral.

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Independents' Day blog: Prepare your business for a successful summer

Posted on in Cycles News , Creative News

Tayprint is a family run Dundee-based printing service that works with a wide variety of independent businesses from throughout the UK. From large format signage to custom printed garments, we’ve had the unique perspective of both adjusting ourselves, as well as witnessing how a wide variety of independent businesses have handled the changing commercial landscape of the last few years.

With a view on interesting trends that developed such as a shift from formal workwear uniforms to one off custom pieces for the print on demand industry, or the pivot from physical advertising to a larger online presence. However, with things swinging back to normal it’s important not to neglect these traditional staples.

With this summer and for Independents Day, especially after the last few years, it is crucial that businesses can make the most of the increased footfall of physical shoppers. With their experience, Independent's Day want to offer advice on some of the ways you can prepare your business for a successful summer.

 

    1. Firstly, before you commit any time or money to advertising it’s important to make sure your branding is unified, both on and offline. I’m sure you’ll know by now how important having an online presence is. However, it’s crucial that it links back to the rest of your business. Especially if you don’t rely on online sales.

    2. With physical shopping making a comeback it’s important to remember physical advertising. Whether it’s a few posters or a large format banner. Now that footfall is up to the highest level since 2019, and the UK being one of the most successful G7 countries for high street recovery, its important you use every opportunity to get your business seen.

    3. With all these big changes its easy to forget the little things, ways to give your business that extra professional touch. Getting a stack of personalised business cards doesn’t mean you need to be giving them to everyone that passes, but having some on display for anyone interested, or professional events, certainly helps legitimise your independent business. Another small addition is an updated uniform. It doesn’t need to be anything fancy, even just a branded hoodie or polo shirt adds that extra professional touch to an otherwise casual outfit.

    4. Lastly don’t forget about your shop itself! Everyone can use some spring cleaning and what better time than for Independents Day. Freshen up your premises and branding with crisp new interior signage. Whether it’s a PVC banner advertising temporary events and sales, or more robust Foamex boards that are ideal for permanent fixtures such as menus, informative signage, or simply just decorative branding. You’ll definitely catch your customers eye with these new additions. It’s also a great opportunity to show off on social media, and it’ll look great next to your Independents Day posters.

 

Find out how you can support Independent's Day here.

 

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