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22 Mar 2024

Rob Brown, co-director of Dalby Forest Cycle Hub, a not-for-profit hire scheme has been nominated for the Tourism Superstar 2024 award, run by VisitEngland.

14 Mar 2024

The Association of Cycle Traders has held productive discussions with the Cycle to Work Alliance around the issue of Cycle to Work reform, following the news that more than 650 independent bike...

12 Mar 2024

ACT parent company, Bira – the British Independent Retailers’ Association -  has said that the Chancellor’s decision to reduce national insurance rates could offer a...

11 Mar 2024

The Cycle to Work Alliance and the Association of Cycle Traders have identified common areas of interest around Cycle to Work reform.

11 Mar 2024

Cytech, the internationally recognised training and accreditation scheme for bicycle technicians, has launched a new Facebook group - the Cytech Tech Forum –...

11 Mar 2024

Proposed government changes to regulations and legislation governing EAPCs (Electrically assisted pedal cycles), which could see a doubling in the power of e-bikes to 500W and allowing ebikes to...

8 Mar 2024

Daniel Blackham, editor of industry magazine BikeBiz, has been writing about his experience of completing the Cytech technical one qualification at training provider Spokes People in Milton...

7 Mar 2024

ACT member and Cytech-accredited retailer JE James Cycles – one of the largest independent cycle retailers in Europe – is to open a new 7,874 sq ft store shop in Barnsley town...

6 Mar 2024

Cytech partner Activate Cycle Academy, the largest and most recognised training provider of bike maintenance and technical training courses to the UK’s cycle industry, recently welcomed a...

29 Feb 2024

Retailers looking for a payment solution that facilitates in-person, remote and online payments should look at what’s on offer from ACT partner Global Payments.

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Cycling Electric to host inaugural e-bike demo day.

Posted on in Business News , Cycles News

The inaugural Cycling Electric magazine Demo Day will take place on Sunday, April 28th, at the Lee Valley VeloPark in London.

Bike battery

The closed-circuit event will give those considering buying an electric bike the chance to ride on tarmacked surfaces, away from traffic, enabling test riders to properly experience each bike’s characteristics, as well as learn about each bike’s functionality from each brand’s representatives.

On the day riders will be able to test-ride electric bikes from a plethora of premium and affordable manufacturers servicing segments ranging electric bikes for commuters, products for enjoying leisure time with the family, and even try out the latest cargo bikes capable of replacing the second car. 

Mark Sutton, Cycling Electric editor, said: “There’s little doubting that the test ride plays an incredibly important role in the buying process when it comes to choosing the right electric bike for your needs and what better place to experience your next steed than Lee Valley’s closed circuit VeloPark?

“I’ve seen time and time again the difference a demo can make in helping people understand first of all how e-bikes ride and secondly how they hold enormous potential to change the way we move day to day. I’m looking forward to helping our visitors find their next bike on the 28th of April.”

Among those brands confirmed to have fleets ready to ride are British e-bike designers Estarli, whose bikes have consistently performed well in reviews.

Attendees will also find affordable e-bike options from EBCO, Ridgeback, Ribble Cycles, and Tenways, as well as premium, highly customisable, bikes from Velo de Ville.

For potential customers not quite ready to commit to buying their own e-bike, electric bike subscription service provider Blike will also be exhibiting, with a fleet of its various bikes.

Adrian Hogan, sales director for Cycling Electric, added: “Having organised over twenty Cyclist Track Day events, we’ve seen how impactful demos can be in driving bike sales.

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